I’ve been asked by Marc Lucas through their new system to answer this question on Quora and I felt it was worth detailing:
– If your goal is brand awareness development, how do you measure it without expensive market survey?
– What are the other benefits you should expect or measure even if you don’t think of yoursefl as a brand?
– What are the actionnable things you should pay attention to?
These are my thouhts on the matter: feel free to complete or disagree! The discussion is open… as always.