“As startup marketers, we particularly seek solutions to cut through crowds of content to engage more than just friends and followers, but much larger (incremental) audiences drawn to the same topics and interests. And then there was Scoop.it: curating made easy, content sharing with Red Bull (ish) wings.”
Michelle Fitzgerald, the founder of Get Scrappy interviewed me last week as part of her “Think Big, Act Small” series which focuses on Content Marketing for Startups and SMB’s with industry innovators.
We talked about the interest graph, what Scoop.it brings to it and how startups can leverage it.
See on getscrappymarketing.com