Boutiika is a location-based tool for the boutiques of New York and San Francisco, providing its customers with the most stylish products and where to find them. Boutiika is primarily a search engine for young female shoppers, but the team wanted to add to this. Looking for a way to post more detailed information on products and boutiques, as well as to increase engagement within their community, Boutiika turned to Scoop.it, which allows them to provide news and information on the boutiques featured on their site while still maintaining the focus on their own product – Boutiika.com. On Scoop.it, Boutiika’s team also found many ways to integrate this great new content with their website, making it somewhat of their own content management tool. Here is a look further into Boutiika’s Scoop.it strategy:
Activity: Boutiika is a local boutique guide, helping locals and tourists alike discover unique boutiques to shop.
Customers: References hundreds of boutiques in New York and San Francisco (brick and mortar stores, apparel & accessories).
Audience: 21-45 female shoppers
- Quality content: knowing that offering qualitative content helps grow audience as well as business opportunities, Boutiika.com started using Scoop.it.
- Engaging its audience with real time and editorialized updates: Boutiika.com uses Scoop.it to curate content on its featured stores and enriches this content with informational editorial. The ability to create posts highlighting product features as well as store spotlights allows Boutiika.com to add to their product and its offerings.
Scoop.it is a terrific tool to curate news on our boutiques while also enabling us to write editorial. Although Boutiika is primarily a search tool, Scoop.it allows us to add content with product features and boutique spotlights. We can now post their news in an engaging way that compliments our product.
- In an appealing and integrated way: Boutiika.com now provides its customers with an integrated experience. Taking advantage of Scoop.it Business features like domain hosting has helped Boutiika.com provide their community with additional information while maintaining a fluid user experience. Thanks to customization possibilities, they are able to make their Scoop.it pages “significantly similar” to their own site.
Scoop.it’s recent business accounts have let us customize our page significantly and be hosted on our own site. This gives us an integrated view of the pages right from Boutiika.com, without building a content management tool independently. It’s a great value.