5 Key Lessons Learnt from 2 Years of Content Marketing

This evening, we were happy to host the co-founder of the awesome social media tool BufferApp, Leo Widrich (@LeoWid), who shared five awesome lessons that he’s learned over the last two years of developing his very own content marketing strategy.

At the time of its creation, Buffer App didn’t have any users and its two young founders tried relentlessly to get any tech blogs to cover them. When this didn’t work, the co-founders asked themselves, “if no one else will write about us, why can’t we just write about ourselves?”

Since Leo was the “marketing guy,” he was charged with putting out as much content as he could to spread the word about Buffer App. Two years and a highly successful social media app later, Leo has learned some of the most important lessons in content marketing:

1. Pick Quantity over Quality

2. The Hidden Power of Images

3. Copy and Steal

4. Help 1 other person with each piece of content.

5. Show your passion and culture

Read more on leancontentmarketing.tumblr.com

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About the Author

Ally Greer
Ally is Scoop.it's Director of Content & Community. She loves to geek out over anything social, Internet, or tech related. When she isn't working, you'll probably find her running the streets of San Francisco. Follow Ally on Twitter @allygreer.

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4 Comments on "5 Key Lessons Learnt from 2 Years of Content Marketing"

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Lydia Liu
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content marketing really needs a lot of things and its challenging

Shorya Bist
Guest

Hi Ally,

Thanks for sharing your tips and ideas which you have learned over two years

And i like the idea of “if no one else will write about us, why can’t we just write about ourselves?”

Thank You
Shorya Bist
From Youthofest

Κατασκευή ιστοσελίδων
Guest

Good morning Ally.
In my opinion the most omportant thing is the unique and fresh content in articles.

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