These are the slides of my talk at the Product Summit last week in San Francisco. Some say “good products don’t need marketing”. But from researching the problem you plan to solve to building the initial community around your product and evangelizing your market, content is involved all the way. So how can startups and small product teams be efficient and impactful with their content strategy?
Some key takeaways from an awesome presentation by Guillaume on Lean Content Marketing:
The myth that not all startups need marketing is simply untrue.
Marketing is more than just talking about your product.
Though publicizing product launches, updates, and new releases is a part of marketing, it doesn’t do the trick on its own, but content marketing can be costly and time-consuming. The solution?…
- Leverage SlideShare presentations to share your vision
- Guest post to distribute your ideas
- Answer Quora questions that relate to your field
- Curate content relevant to your expertise
See on www.slideshare.net