When they first open up shop, every professional has a vision. It may be a simple like “I want to make enough money to buy that shiny gadget from the local store”, but it’s a vision and goal nonetheless. What motivates you is your business alone, and nobody can take that away from you.
However, it is important to consider your long-term goals. A short-term goal is fine to get you going and boost your morale, but once you’ve achieved your goal you’re left with an aimless company or brand. You have to think of the future to keep your motivation up.
Getting Into Business
To help you find your goals and vision for your company, think of why you got into business in the first place. Again, this can be anything, even if it’s to make more money. Other reasons could include spending more time with family, wanting to create and sell a great product, or having the urge to get away from the rat race once and for all. There is no right or wrong answer here.
Now take a look around at your business – have you been fulfilling this promise for yourself and your company? If you started your business to sell a great product, did you change focus at some point to sell something else not quite as daring or provocative? Would your entrepreneurial self be happy with what you have going on today?
If so, great! It’s time to lock on to that feeling and see how you can take it to the next level. For example, if you wanted to spend more time with your family, you could set a goal to sell the business within ten years so you can retire early. If you’re not fulfilling the promises you made early on, it may be time to redirect the course of your business or rethink your goals.
Why It’s Important
So what’s the big deal? Why is it so important to think about goals and vision when you’re in it simply to make more money than your last gig?
It’s well known that most businesses fail by certain intervals – one year, five years, etc. If you break it down, most of them go out of business due to lack of vision without realistic expectations how to achieve their goals.
When you have goals in mind, every decision helps fulfill a singular purpose. In turn, this helps you make progress more efficiency, without spinning your wheels. It also helps you stay true to yourself so you can achieve the right things for yourself (retire early!) and your business (make more money!).
How is your business doing? Do your daily business activities help you achieve your ultimate goals?