Using WordPress as an alternative to HubSpot?

Alternative to Hubspot: the pros and cons of using WordPress.

“Recently we migrated our website so this time In this article we take a look at how to migrate a website from Hubspot to WordPress.”

Source: blog.idrsolutions.com

Hesitating to pay the full price for HubSpot when WordPress is essentially free? This article gives an interesting perspective on how you can actually migrate to WordPress as an alternative to HubSpot and I added below my own perspective on this topic plus some alternative tools. If you’re not using HubSpot yet and are considering it, hopefully this second part will also be useful.

Should you migrate to WordPress as an alternative to HubSpot?

A few things are interesting to note:

1. WordPress is a powerful CMS but doesn’t give any guidance or workflow on how to generate demand. If your team knows what they’re doing, this can be fine but HubSpot does a lot of hand holding.

2. This article doesn’t comment on the demand generation results they obtained post migration.

3. You can actually use WordPress as your destination site and HubSpot to drive and coordinate your demand generation efforts by using the HubSpot plugin for WordPress.

The real value of HubSpot is probably not its CMS – though there is definitely one included for those wanting to leverage it. But the way it helps marketers easily build campaigns to generate leads is not something WordPress will provide so it’s all down to how easy you want to make it for your team to generate campaigns. HubSpot is not just an enabler: it also guides your marketing team through the whole process of creating a successful demand-generation strategy by holding their hands through the campaigns’ definition, design and execution.

How to use WordPress as an alternative to HubSpot?

Of course there are other tools for marketers to build demand as an alternative to HubSpot that you can combine with WordPress:

Unbounce or LeadPages to create landing pages from templates without coding.

HelloBar for Call-To-Actions.

MailChimp for email and basic marketing automation.

Zapier as the glue to integrate them together.

Рand of course Google Analytics for content and funnel analytics.

For a full list, this article gives a very interesting list of free or low cost plugins and tools you can use for SEO, visitor tracking, CTA, email subscription, landing pages, social media, email and lead nurturing, eBook creation, content audit and form creation.

At the end of the day, budget shouldn’t be the only consideration: the time saved by you or your team should also be a factor. Especially if you factor in the cost of coordinating and focusing your marketing around a single objective of generating leads.¬†Combining the above (or similar) tools is trickier than using a one-stop shopping solution such as HubSpot but it can provide interesting results. On the other hand, HubSpot will provide a unified, integrated approach that will do a lot of hand-holding for your team.

 

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About the Author

Guillaume Decugis
Co-Founder & CEO @Scoopit. Entrepreneur (Musiwave, Goojet). Engineer-turned-marketer. Skier. Rock singer. http://scoop.it/u/gdecugis

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