In a previous article, I gave you a few tips on how and why you should implement a knowledge sharing solution in your company. This represents a significant investment, and we’re fully aware of it. Therefore, shortly after posting that article, I realized the ROI of a knowledge sharing solution was also a key element to take into account for your next company project.
Let’s be real – it’s not very usual to think ROI when you have a knowledge sharing implementation project. But just like every other budget, you have to prove that it’s worth it.
So let’s go through 3 things to keep in mind when you’ll pitch this to the board.
Less time-consuming work on a daily basis
We’ve been saying this again and again: an efficient knowledge sharing platform is made of several elements – the automation of content discovery, as well as the storage and the dissemination of relevant content. All these low-value-added tasks are therefore made easy. Now simply imagine the following scenario. There’s that colleague of yours who, before using a real knowledge sharing platform, could spend two entire days collecting content and producing a newsletter for his coworkers. With the right software, he could definitely do the same thing in half a day. In addition to the gain of time, a tool will make the information more snackable and therefore will improve engagement and other metrics you’re focusing on.
Collaboration improves daily efficiency
In many companies, knowledge sharing activities that don’t have a proper structure are usually done individually, and emails are sent here and there, without any strategy. Let me tell you one thing: these emails aren’t read by employees. This is definitely time-consuming for the recipient.
It is crucial to include collaboration in the process. Having a collaborative content hub where everyone contributes by publishing relevant content improves efficiency.
That leaves some extra time for measurement
By automating a few steps of the process of knowledge sharing, it’s clear that you’ll gain some time and fous on tasks with higher added value. For instance, you’ll have more time to editorialize a piece of content you just discovered, by developing an angle that seems interesting to you. You could also focus on the platform’s analytics, to understand if it’s used the right way, if user engagement is high and so on.
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