The Lean Content Marketing Blog

How to get more return on investment from content

Articles by Andrew Federici

Social media & lead generation: the missing links

social-media-and-lead-gen-the-missing-links-scoop-it-final

After speaking with hundreds of marketers on the topic of lead generation from social media over the last year, we’ve noticed several key gaps in many of the current methodologies and practices shared by prospects.  As such, we’re anxious to bring these gaps to light in the hope of helping marketers everywhere improve conversion from […]

Read More

Blogging for Dummies (and the time constrained)

When you hear the word blogger, what image comes to mind?  A sacred group of people anointed by the All Mighty with special powers who unleash their acerbic editorial tongue lashing from 40-story skyscrapers in major cities around the world?  Or is it men and women in pajamas scattered across the country eating cereal while pontificating on vacuous subjects?  Maybe it’s paparazzi celebrity stalkers with 50MM zoom lenses camping out in a rental car waiting to assault a model cheating on her husband with a sports star.

Read More