About Arabella Santiago

Arabella is Scoop.it's Director of Marketing and Communications.

Scoop.it and a Hashtag: A social media knock-out combo every digital media agency wished they’ve invented

Marketers want their community to produce content without losing control and getting lost in the “user-generated” madness. So, most marketers default to containing the conversation risking the brand’s authenticity. Now, there’s a better way to leverage community contributed content for building brand reputation and engagement. This scalable, simple and effective social media strategy has been created, tested and proven not by a fancy digital media agency in New York City, but by Thomas Listerman, Director of e-Communications, from the University of San Francisco. Continue reading

Forecast next week: Minds blown in the Windy City

Be prepared, and don’t say you haven’t been warned. Our very own Guillaume Decugis will be speaking at Techweek Chicago 2013 about his experience as an entrepreneur and “Building Startups to Scale and Success from Any Market.” If you’re attending Techweek, be sure to check out Guillaume’s presentation on Saturday, June 29, at 3:30 PM CDT. Continue reading

Fundamentals of Impactful Speech

Some say that President Obama’s inaugural address this year trumped the one he delivered four years ago, and perhaps any he has ever given as Commander-in-chief. I am a strong advocate of women’s and gay rights, and I teared up when the president boldly said:

It is now our generation’s task to carry on what those pioneers began. For our journey is not complete until our wives, our mothers, and daughters can earn a living equal to their efforts. Our journey is not complete until our gay brothers and sisters are treated like anyone else under the law – for if we are truly created equal, then surely the love we commit to one another must be equal as well.

Regardless of what you think of him, Obama is a powerful speaker. His skills were only amplified by the inauguration ceremony, which was held on the day when we celebrate the great civil rights leader and orator Martin Luther King, Jr. In this digital age, we talk about what makes a good blog post, viral video or paid advertisement, but we often disregard the importance of impactful verbal communication. Like memes, there is an intangible essence to what makes a powerful speech stick out and intrigue you to the point where you can’t help but share it. From presidential addresses to stories told generation after generation to live theater, the tradition of oral history harnesses the power to move the masses. It is a testament to the abilities of the human mind that through the spoken word you can form a movement, change the public’s perception and cement a legacy. It is the stuff that wise men, do gooders and evil doers are made of. Continue reading

Share scoops directly to a LinkedIn Group

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I’ve read recent news on how LinkedIn has become seriously interested in content launching new features that encourage their users to rate each other on skills and expertise as well as engage with business visionaries.

Here at Scoop.it, we’ve known that content plays a significant role in developing thought leadership and brand equity. Today, we launched a new feature where you can share your scoops directly to a LinkedIn Group. Imagine that? You can strengthen your professional network by sharing ideas that matter to a community that cares for such insight and knowledge. Continue reading