SXSWi: Making sense of all the noise

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Why does SXSW matter? Because it’s SXSW! It gets people excited, fills teams and startups full of hope and focus for a few weeks, or months, and they all then bring this energy to Austin. This naive “I will be the change maker of the year” will suddenly meet the more cynical old players, who feel at home at the festival, who know which streets you should take between two parties to meet the “right people” before hitting the “right places” to be identified as the “right projects”. You start in this endless chase, or at least I did at the beginning.
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