The “trending topics” section on Twitter has always been a fascinating example of virality to me. Sometimes, you get the weirdest combination of stuff (Pandora, women, and Christmas?), and it makes me wonder “how on Earth did that make it into the trending topics?” But, because of the power of trends on social media, I’ve begun to wonder how current events can impact content strategy. For instance, if I were to produce and publish a brilliant infographic and publish it on the same day that Kanye throws another Twitter tantrum — how does that affect the engagement on my post? How much traffic do I lose because the social web has its collective eyes turned toward Chipotle? It’s definitely an interesting (and possibly depressing) subject to ponder.
Before today, imitation was the greatest form of flattery. If your idea was good enough to be copied, then you were golden. But now, with the state of the web in our lives, this balance is shifting. While “copying” still does exist online, the concept of “copying” is now simply a way to bump your own Google ranking by farming someone else’s content. This, is not flattering. Even if correctly cited, 100% republished work is simply cheating to get ahead. Curation, on the other hand — the meaningful selection, enrichment, and sharing of existing media — combines imitation and creation. Curators have to create a new perspective or idea on top of the existing media which supports the content in the original.
Communications from branded properties, celebrities, or anyone with a “following” can often come of as false, contrived, and sometimes insensitive, even if they have the best intentions. This article was inspired by a recent email campaign I received, where the “reply” email address was “email@example.com.” This gave me pause. I don’t know why this particular email campaign set me off, but I was genuinely irritated that they would really prevent me from interacting with their brand. Who wants to be told they actively can’t reach out to someone who is proactively talking to them. That’s basically a brand saying “you don’t matter and we don’t want to talk to you.”
Our knowledge sharing institutions of today are beginning to “humanize,” to focus more of their resources on creating readable, shareable media than on reporting cold, hard facts, simply to stay relevant and on top of peoples’ online radars. To make facts more palatable, many medias will interpret ideas with respect to their own unique brand Point-of-View, one only has to consider CNN versus FOX news here in the USA. But, do institutions who stand and a major knowledge source for world readers have a responsibility to keep bias out of their findings? Is “fact omission” or “spin” an appropriate way to interact with vital facts? Or, as I seem to see it, has major marketing technique got its claws too far into our knowledge sharing institutions and our own lives (because, really, we as readers are the ones who perpetuate this problem). Continue reading
Social media has been changing recently with the advent of cool new curation tools like us and RebelMouse, all of which extend the life of your social content by significant margins. With this in mind, tweets and other posts that are simply headlines with a link are no longer good enough. As social media continues to morph, you need to think about social like you think about SEO — optimized for clicking. A million retweets don’t count for much if no one ever actually interacts with your brand. As you create positioning for your social content, consider these new Social Calls-to-Action, or SCTAs.
Recently, I’ve noticed a spike in the rate at which pop cultural current events get picked up in both major and minor media. A quick google search for “Miley Cyrus VMA” yields a shocking 71,600,000 results, many from massively influential media sources, such as CNN, the Huffington Post, and Mashable. Many of these sites don’t even include a commentary or any original content at all, choosing instead to simply re-post the notorious video. I also recently came across this post, where the author was so frustrated by the lack of views on his other, much more brilliant content, that he falsely labeled an article with “Miley Cyrus,” simply to get his content in front of people.
Studies have shown that our brain reacts positively to our content being “liked” or shared on social media. Social gratitude, and notoriety among a peer group, are really the only reasons individuals post content to social media. If no one likes your post, it even can bring you down, or make you feel like no one cares. This is especially prevalent among the youth, with 52% of the teenage Facebook users of the iGeneration (born in the 1990s) clicking “like” daily or even several times a day. Generation Y were a close second with 45% daily “like” clicks, followed closely by 32% of Gen Xers and 24% of Baby Boomers. Continue reading
You may be hardwired as an introvert or an extrovert. But don’t worry there are ways to change how our brains work.
Slodes of the talk Jason Miller gave at the Scoop.it #leancontent meetup on Sept. 25, 2013.
We recently hosted our event series, #leancontent, with a guest from LinkedIn. His presentation focuses on driving revenue using smart content and optimized distribution steams. Check it out!
Last week, we launched the brand new ranking system based on a system requiring curators to recommend the best topics they knew. The community responded with incredible support and made the launch a smashing success. Thank you to everyone who participated and continues to participate! Continue reading