The Lean Content Marketing Blog

How to get more return on investment from content

Articles by Clair Byrd



Twitter and its impact IRL

Here in the US, the Dow recently tumbled almost 150 points in a “flash crash” caused by widespread digital panic. What was the cause of this panic? Twitter.

The bigger story is that someone hacked the official AP Twitter handle and tweeted a false report of a terrorist attack on the White House, which claimed that the President had been injured in said attack. This is significant in the grander scheme because the Dow essentially measures the health of the US economy and a hit of this magnitude means lots of people (deserving or otherwise) needlessly lost a lot of money in nanoseconds.

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Lame to fame: 4 tips for optimizing presentations for Twitter

Presentations and slideshows have been historically one of the most boring and standard corporate media currently available to employees and management. They are meant to purely educational or purely for selling — they are very rarely anything but a pitch or a corporate update. But with the rise of Slideshare as a platform for sharing a new kind of presentation, a lean, value-adding, and stand-alone type of presentation, and its proof as a viable option for driving traffic, the “corporate presentation” can be leveraged for more than its functional purpose and optimized to spread the company or personal message via social media.

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Clash of the Titans

Recently, Flipboard, the reading platform for iPad, announced a new feature allowing users to create their own personalized magazines with Flipboard content. Ironically, we also recently unveiled a new feature. We created Read.it, an interest-based reading application powered by Scoop.it content and curated by our community of users. Why is this ironic? Because the two huge platforms for curating and consuming content have simultaneously entered each other’s spaces at the exact same time.

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4 ways to educate your audience and spread your message via mobile

In the 3rd quarter of 2012, 1.03 billion smartphones were reported as active worldwide, which means nearly 1 in 5 people is walking around with the internet in their pocket. Nielsen recently announced that of these 1.03 billion smartphones, 42% of mobile users browsed and 23% purchased products via mobile in the last 30 days, which means there are 432,600,000 sets of engaged mobile eyes and 236,900,000 sets of thumbs actively purchasing products and services via mobile. These numbers are only growing.

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Announcing our newest offering — Read.it!

For the past few months, the team here at Scoop.it has been focusing on “taking curation beyond the platform,” our own little bit of rebellion against computer-only or anti-mobile curation tools and platforms. We launched a fantastic re-design of our iPhone application, integrated Scoop.it with MailChimp to easily take your curation to the world of email, and some other great stuff too.

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An easy recipe to share your Scoop.it newsletter with Twitter and Facebook

I’ve been listening to all the feedback from our awesome community about our newest service offering, the MailChimp Newsletter integration feature, and have been hearing that many people would like the option of sharing the newsletter with their social audiences. This would require hosting the completed newsletter somewhere online with a public link to share. Unfortunately, this functionality doesn’t exist within Scoop.it yet (not to say it won’t shortly), but I’ve concocted a little work-around for everyone who wants to share their newsletter this way. It requires an extra tool, but its all free and pretty easy to do, and the end result is great.

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Power to the people.

Putting the power of message amplification into the hands of the sharer equalizes the content landscape: the person who understands the myriad behaviors by the many types of people who would be interested in sharing your specific brand of content and then actually executes on these idiosyncrasies successfully will win. Not just the person with the biggest budget.

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Announcing: Curated Newsletters and MailChimp Integration


This morning we released something really exciting — curated newsletter functionality! We recognize the role curation is playing in the evolution of the newsletter, and we wanted to provide an easy way for our users to expand their reach into the be-all-end-all of web communication — email.

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Spreadable vs Viral: What it actually means for content

Recently at a SXSW panel, the authors of the book Spreadable Media were discussing the future of internet media and how “viral” content is actually not viral at all. The panelists argued that virality (in the traditional medical sense) is passive — a host doesn’t choose to contract a virus and doesn’t choose to spread it through his body. The virus spreads by its own means. They made the point that “viral” content and media (think Gangnam Style) are actually active choices; that virality in media doesn’t just happen. A choice is made by a user to share that specific piece of media within their own networks.

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#SXSW 2013 Events and Adventures

The Scoop.it team will be headed to SXSW this year and we’d love to see you! We’ll be checking out the programming, haunting community get-togethers, and riding around on the Hootsuite #HootBus, so keep an eye out! We’re hoping to interview some of our awesome users at the conference about their big ideas, favorite topics, and how they are using Scoop.it, so if you’d like to be immortalized in the Scoop.it annals of history, email clair@scoop.it and I’ll get you set up.

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Scoop.it Content Curation, Unchained

We’ve been thinking here at Scoop.it about the mobile and social revolutions and how we can help make the curation process a seamless part of your day. We think that the most interesting reading and content consumption happens during the “in between” moments these days — on the bus, during breakfast, etc — instead of during typical 9 to 5 hours, which has been the case historically. Instapaper recently released a study of reading data collected for over 100 million articles, which shows the majority of mobile content being consumed has actually shifted to between 6 pm and 9 pm. They also released data showing that there are very specific spikes in content consumption specifically via iPhone:

  • 6am – Early morning, breakfast
  • 9am – The morning commute, start of the work day
  • 5pm – 6pm – End of the work day and the commute home
  • 8pm – 10pm – Couch time, prime time, bed time

Based on compelling data like this and feedback from our community, we believe that the future of curation is mobile. We’ve made some awesome changes to the iPhone app to make your job as curator easier and your mobile curation more effective. It shouldn’t be a chore to feed your social channels interesting content while you’re on the move, and we are working to unchain your curation experience and make it even more effortlessly flexible and mobile.

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The Book Revolution

Books are the vessels for some of our earliest learning and repositories of our earliest information. Consider epic poetry (Dante’s Inferno), folklore (Grimm’s Fairytales), tales (Chaucer’s Canterbury Tales), and religious texts (the Bible, Tanakh, To Te Ching). We turn to books for wisdom, knowledge, and contextual information for an incredible multitude of things, from basic definitions of words to esoteric compilations of opinion about the proliferation of algae.

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Websites don’t kill newspapers, people kill newspapers.


The newspaper. One of the most sacred institutions of the publishing world and one of its oldest, most respected methods of knowledge gathering and collection of popular opinion, dating all the way back to the first printing presses ever created. There is something uniquely special about waking up, grabbing the paper from your front steps in your slippers, and reading about the world over a cup of coffee. Even your cat standing directly in front of your face so you must crane your neck while trying to read about a local celebration or tragedy is endearing.

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Twitter as a tool for learning

Social media often gets a bad rap for being a driving force behind people falling out of touch, neglecting in-person relationships, and reducing productivity for people around the world. Naysayers blame it for shorter attention spans and proliferation of bad grammar, and the most vehement of those naysayers believe that social media has led to privacy being a thing of the past. To be fair, there have been many times where I’ve been trolling my Twitter feed only to be thoroughly horrified by TMI moments and tHingz Speld lIKE THIZ.

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Thinking Differently About New Year’s Resolutions

The New Year’s resolution is such an interesting, inspirational concept. The fact that we’ve institutionalized a specific time of year to be introspective and reflect on how we lived our last 12 months of life is a pretty incredible thing — definitely an institution to respect and make a priority as we ring in 2013. Identifying which things in our lives were good and which things could have been improved should be top-of-mind when the clock strikes its respective 12:00 AM across the globe on January 1st, 2013 and signifies the start of a brand new year. I’ve always felt that a “resolution” may not be the most effective use of the insights we glean from reflecting on our last year. I’ve always felt pressure to do more things, or different things, or change my life trajectory in a significant way with each list of resolutions I’ve written. In 2012, it was “learn a new language,” in 2011 was “read at least 30 books,” and 2010 was “get a job that doesn’t suck.” I’ve always felt compelled to make a firm decision to either do a new thing or break some terrible old habit.

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7 Reasons to Love the New Scoop.it

You may have noticed (or maybe not, because they are so awesome to use) that we recently rolled out some big changes to the Scoop.it platform.  Firstly, don’t panic. Secondly. you’re going to love them. We had you (and your success online) in mind while designing them, and we’ve done some intense testing with the new features and the beta testers are just as excited as we are. All the changes make the platform better — allowing you to accelerate and grow your visibility on the web and truly shine.

The changes are all awesome; giving you more control over the look and feel of your topic pages, deeper access to your social networks and more seamless connections between your various social properties.

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