Content curation for SEO — from professional purposes to personal passions

Editor’s Note: We’ve always held that content curation (with added insight and value) is great for SEO. The below infographic (courtesy of TechMagnate and Beth Kanter) lays out some of the benefits of content curation.

What exactly is content curation? To, its the “meaningful selection and sharing of online content for professional purposes or personal passions.” Professional purposes run the gamut from thought leadership to product marketing, and personal passions can be gathering and sharing knowledge about anything that gets your engine going. Many people curate every day without knowing it — whether it is sharing an insightful article they discovered on their favorite blog or retweeting a thought leader of their choosing. Curation is everywhere! Continue reading

Stealing images from the web vs using images ethically [infographic] |

Editor’s Note: Copyright and fair use of images is oftentimes a difficult set of rules to follow. It’s very easy with the tools available (namely Google Image search) to grab pictures and use them without thinking whether you are using that image fairly or not. While this infographic is a bit self-promotional on behalf of, they are a useful platform for making the web a better, more fair place. Take a look!  Continue reading

Learning how to write effective sentences for the web

Communication between people is 55% body language, 38% tone of voice, and only 7% the words you actually say. Quickly consider the impact of stripping away 93% of the meaning someone understands from an idea you are trying to communicate — something we do every single day when we create or interact online. The efficacy of that remaining 7% becomes incredibly important, especially if you have business or personal brand investments on the line.

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Are you a thought leader? says that a thought leader is an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded. In a world where information is often it’s own currency, thought leaders are seen as a resource because in order to earn that status, they have made a career of focusing on their primary expertise. Being a thought leader has cachet and, according to Malcolm Gladwell, if you spend 10,000 hours focused on one thing, then you’ll end up being an expert at it. Continue reading