The Scoop.it Content Marketing Blog

How to get more return on investment from content

Articles by Felicia Akligo-Etsey


Is your employee advocacy program failing? Here’s how to fix it

employee advocacy program

“Why the hell don’t my co-workers share any of my content”? As a marketer, you probably asked yourself that question at least once. Get your colleagues to share corporate content is indeed tricky. Last year, we surveyed 1000+ marketers and here’s what we found out: only 20% of them managed to get their colleagues to share their […]

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Our best content marketing articles, Q3 2017

Summer is over, and it’s already the end of the quarter. So… it’s time to share our top 5 blog posts with you guys! Don’t hesitate to tell us what you think in the comments section! Curation: the secret to writing high-converting content by Félicia Akligo-Etsey Curation is a faster way to create content – it takes […]

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Here’s how these 9 successful marketers generate leads through content

Content marketing is a must and everyone knows it. But the goal shouldn’t be to do content for content’s sake. Content marketing is a long-term technique that actually delivers results – given you have a documented strategy. And yes, it works for leads too! To the point where lead generation has become the most important goal for […]

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6 ways to skyrocket your ROI with content marketing automation

Content marketing is hard – it’s definitely much more than hitting “publish” after creating a good piece of content, and wait for things to magically happen. Content marketing is a methodology, and it’s truly rewarding when done right.  That being said, too many marketers still struggle with content marketing (only 30% of them feel they’re […]

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The 5 crucial steps to measure content performance

Is your content marketing really effective? Here’s the truth: most marketers are unable to answer that question. Yes, 56% of them admit either failing or lacking clarity on whether they are successful or not. Why? Because measuring the ROI of content marketing has never been an easy task. Yet analyzing your content efforts is vital […]

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Build your content marketing machine for effective lead generation

In our last webinar, we provided techniques and tools to help you design an effective, high-converting content strategy. If you missed it and got 20 minutes spare time, you can catch up and watch the replay here. Even though a documented content marketing strategy is the #2 key success factor for B2B marketers (according to the […]

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A 5-step blueprint for lead generation through content marketing – Podcast series

Want to finally generate leads from content marketing? You’re in good hands! Content marketing, when done properly, gives birth to leads. And it’s proven! According to a study by Impactbnd, “B2B marketers who use blogs generate 67% more leads per month than those who do not.” Yet, many marketers still don’t believe content works for […]

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How to design a content strategy that generates leads from day one

If you are just getting started with content marketing, rebuilding your strategy, or simply having a hard time generating results from lead generation, this is for you. Too many marketers still believe it’s impossible to create content that will generate leads from the very beginning. Yet, they know that all content should convert. And ideally, it should […]

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This week in content marketing: tips, AI & video marketing

What’s better than a bit of content marketing inspiration to start the week? Here are 3 content marketing posts that I absolutely loved, and I thought it would be good to share them with you guys. Let’s go! 4 content marketing things that turn off your audience by Neil Patel, Content Marketing Institute “The farther you get from […]

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Why content marketing works, and… why it doesn’t – free eBook

Content marketing is the only path to measurable ROI… Content marketing influencer Michael Brenner puts it this way, and we couldn’t agree more. Content marketing has never been so hot – today 80% of companies prioritize content in their marketing strategy! Embracing content marketing deliver results. By publishing and distributing content that answers prospects’ questions, content marketers guide […]

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How intelligence helps you extend the life of your content

Leverage these three techniques to extend your top-performing content’s life from 18 minutes to forever Read the full article at: contentmarketinginstitute.com Most marketers would be tempted to believe that it’s ok to publish a piece of content, share it a couple of times, and then move on to the next piece. That’s absolutely not the case, […]

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Scoop.it ranked #3 best content marketing software by GetApp for Q4 2016!

GetApp’s quarterly ranking showcases the top 25 Content Marketing apps based in the cloud. Each app is scored using five factors, worth 20 points each, for a total possible score out of 100. These factors include user reviews, integrations, mobile app availability, media presence, and security. Each app’s score is independent of commercial interests and existing relationships that GetApp has with app vendors.

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