The Lean Content Marketing Blog

How to get more return on investment from content

Articles by Felicia Akligo-Etsey

Why content marketing works, and… why it doesn’t – free eBook

why-content-marketing-works-and-why-it-doesnt-scoop-it-final

Content marketing is the only path to measurable ROI… Content marketing influencer Michael Brenner puts it this way, and we couldn’t agree more. Content marketing has never been so hot – today 80% of companies prioritize content in their marketing strategy! Embracing content marketing deliver results. By publishing and distributing content that answers prospects’ questions, content marketers guide […]

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How intelligence helps you extend the life of your content

how-technology-helps-you-extend-the-life-of-your-content-scoop-it-final

Leverage these three techniques to extend your top-performing content’s life from 18 minutes to forever Read the full article at: contentmarketinginstitute.com Most marketers would be tempted to believe that it’s ok to publish a piece of content, share it a couple of times, and then move on to the next piece. That’s absolutely not the case, […]

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Scoop.it ranked #3 best content marketing software by GetApp for Q4 2016!

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GetApp’s quarterly ranking showcases the top 25 Content Marketing apps based in the cloud. Each app is scored using five factors, worth 20 points each, for a total possible score out of 100. These factors include user reviews, integrations, mobile app availability, media presence, and security. Each app’s score is independent of commercial interests and existing relationships that GetApp has with app vendors.

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