The Lean Content Marketing Blog

How to get more return on investment from content

Articles by Gina Tucker

How to find content for niche industries

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Every business needs content. But not all industries are easy to write about. I often speak with business owners who struggle to produce enough content for their blogs, simply because there isn’t much to write about in their niche! Even when they search for third-party content to curate, they find that nobody is producing much buzz […]

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5 ways to build a blog from scratch

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You don’t need to make excuses. There are lots of legitimate reasons why you haven’t prioritized your blog. Maybe you are a one-person marketing team and need to focus your attention on paid promotion and social media. Perhaps you come from an industry that is traditionally offline and your company has only recently started building […]

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Going on holiday? Use automation to promote content while you’re off the grid

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Halloween is over, which means your prospects are gearing up for the holiday season. For most people, this means preparing for some much-needed time off. Unfortunately, you know that your promotion efforts needs to stay consistent during this time, meaning you probably have to keep working through the holiday season. After all, those blog and social […]

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