About Guillaume Decugis

Co-Founder & CEO of Scoopit. Entrepreneur (Musiwave, Goojet). Skier. Gamer. Blogging without blogging here: http://scoop.it/u/gdecugis

Content Strategy of disruptors: how Open Garden builds an engaged community around mesh networking

Changing the world not only takes a great idea but also takes building momentum around it. The team at Open Garden, a San Francisco based startup, who could be to mobile data what Skype was to telephone calls, understood from the beginning how important it was to build a community around its disruptive idea.

But how can you do this when you’re also running a startup, coding a product and making deals with your first strategic partners?

Open Garden Co-founder & CEO Micha Benoliel explains in this video how using Scoop.it allows him and his team to build this kind of momentum through publishing by curation and thereby engaging their community around a key tenet of its mission mesh networking – the awesome concept that we can all share wireless bandwidth (and that Open Garden makes a reality through its Apps and technology).

Just like any startup, Micha and his team – former Skype employees – are experts on their market. So when they Continue reading

4 ways to leverage the Interest Graph through impacting Content Curation

As the volume of content published on the Internet continues to grow, consumers can help shield themselves from the noise that doesn’t matter to them by curating only the content that matters on interest graph platforms

Guillaume Decugis‘s insight:

 

Content curation and the Interest Graph are two different things but are deeply connected. While some content curators like Maria Popova are great at being eclectic, a lot of value to readers come from being able to discover and read from publishers who address the specific niches they’re interested in.

Chad Politt from Digital Relevance clearly establishes that connexion in this contribution to the Huff Post and I would draw the following conclusions for content strategists and content curators:
Continue reading

Interest-based Content Curation Publishing: the cure for Content Shock?

In a recent post, top content marketer and blogger Mark Schaefer scored a hit and started a big controversy by predicting the end of content marketing as we know it because of a forecasted Content Shock. With Content Marketing having been all the rage these past few years, his post made some noise generating responses and debate from many. And while a lot of people have given numerous arguments as to why he’s right or wrong – including Shel Holtz who argues that as content consumers we become better and better at filtering content through various curation tools – nobody yet has looked at the role publishing-by-curation and the interest graph played in that picture.

Continue reading

5 Lessons From 2 Years of Using Email Newsletters in our Content Strategy

As a platform that helps people, businesses or organizations with their content strategy, it’s always been natural for us to use content ourselves in our communication. For a lot of companies – including Scoop.it – communicating through content means having several distribution channels – including email – and today we’d like to share a few things we’ve learned using email newsletters as a content marketing distribution mechanism. Continue reading

The decay and fall of guest blogging for SEO

Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.

Guillaume Decugis‘s insight:

The head of the Google Webspam team has spoken: guest blogging is now on the hook and won’t be an SEO strategy you can rely on in 2014.

Following the demise of massive link building (which now can have adverse effects), this is another strategy once recommended by traditionnal SEO consultants that disappears as part of Google’s strategy to fight spam, cheap SEO tricks and promote great quality content in search results. The more Google Search evolves, the more it relies on new criteria such as social signals to promote quality content.

What this means is there’s no way around this simple truth now: to come up in search results, you need to publish good quality content and add value – either through great original content or carefully curated quality pieces. And in the race to publish great content frequently, it’s likely you will find the latter very useful.

See on www.mattcutts.com Continue reading

How Content Curation is reshaping learning organizations



A framework for using Curation in a learning organisation


Guillaume Decugis‘s insight:

This excellent and very comprehensive article looks stall the aspects in which content curation is transforming organizations – from individual professional development to collective collaborative learning and communication. 

“Increasingly we are being challenged to deliver ‘more with less’ in the learning department.  Curation potentially holds an interesting answer to some of the constraints we’re facing in time and cost. Why build new content, when you can curate?”

Bill Gates once stated that in the future the way we would control information in business would determine whether we win or lose. Here’s an interesting framework to be among the winners. 


See on www.ht2.co.uk Continue reading

Can Facebook People-Centric Model Really Scale?


In 2008, Mark Zuckerberg laid out his theory about people sharing content on Facebook. “I would expect that next year, people will share twice as much information as they share this year, and [the] next year, they will be sharing twice as much as they did the year before,” he said. 

Guillaume Decugis‘s insight:

This article reminded me of my own post on Business Insider predicting that the Facebook people-centric model will see its limits. Two years and one IPO down the road, we’re exactly there: with 1,500 potential stories to show to an average user news feed every time they visit, Facebook has a tough time determining what’s really important.

Perhaps more importantly, Facebook lost its raison d’etre Continue reading

How to Turn Your Brand Into a Media


This is a talk that I gave at LeWeb 2013 and at the Cristal Festival in December.

While we’ve now seen the power of brand content, it remains very hard for even the largest brands to implement successfully. In addition, it doesn’t solve the question of how to engage an audience on a daily basis. To do so, brands have to become media.

But how? Continue reading

Two years sharing ideas that matter to 100 million people


As Scoop.it turns two today, we are excited to share a great milestone: we’re only a few weeks away from reaching 100 million cumulated unique visitors on the platform! That’s right: 100 million different people have been to Scoop.it to discover the awesome content of our amazing community of curators. How much content you ask? Well, a few months ago we counted 50 million curated pieces.

When we started working on Scoop.it, the horizon wasn’t that far. Out of a failed project, we needed to be quick to apply the lessons that we had learned. Continue reading