About Guillaume Decugis

Co-Founder & CEO @Scoopit. Entrepreneur (Musiwave, Goojet). Engineer-turned-marketer. Skier. Rock singer. http://scoop.it/u/gdecugis

Does ethical content curation exist? A data-driven answer

Does ethical content curation exist

Ever since we started to work on Scoop.it, we’ve had this question: is it fair to use other people’s content for your own good: in other words, how ethical is content curation? Is it even legal?

A quick look at history clearly shows that artists and scientists never created in a vacuum but have always leveraged pre-existing work to develop their own. And that’s for the greater good. Closer to us, there is a multitude of online media sites which embraced content curation as an alternative or a complement to the content they produce: the Huffington Post is a famous example but Upworthy and BuzzFeed are others and even the respected New York times started doing it.

Of course, such an answer won’t satisfy your legal department or your own need to have a more pragmatic answer. So as we’ve now been arounds for several years and, more importantly, have seen millions of users publish more than 100 million pieces of content, we feel we can not only give you a recap of the facts that make content curation ethical but also back that out with data.

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Content curation and website traffic: study finds 464% growth in 4 months

weekly traffic growth 464x with content curation

This is a very interesting case study by the team at B2B Content Engine on content curation and website traffic: it analyzes the impact content curation has on a B2B web site’s traffic. B2B sites typically have niche audiences which are hard to find from untargeted methods and costly to generate with targeted advertising.

Content curation and website traffic are correlated.

What this study shows is that consistent content curation provided not only impressive results on traffic growth but also lead generation conversion at a 12% rate. In addition to many other great benefits such as brand visibility, awareness, etc…

It also gives an idea of the volume of content that was required to achieve that, which is very reasonable. Continue reading