About Guillaume Decugis

Co-Founder & CEO of Scoopit. Entrepreneur (Musiwave, Goojet). Skier. Gamer. Blogging without blogging here: http://scoop.it/u/gdecugis

Social Media Publishing is dead (as we know it)

 Earlier this month, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we shouldn’t expect them to recover. Facebook’s VP of Product for Facebook Ads, Brian Boland, went on to explain that this is the new world we live in now, that the same thing happened with search engines before and that we’d better get used to it. It’s true that many platforms go through a similar cycle: first, they present a great free opportunity, then more and more people grab it – decreasing the return for everyone until finally, the platform focuses on those ready to pay for play. It happened with Google Search; it happened with Apps (yes, Apple doesn’t sell ads but others do – such as coincidentally… Facebook). And now that all social media are publicly-traded company with ambitious revenue targets to reach, it will happen to social media as well.

So what does the decline of organic reach on Facebook and social platforms exactly mean on a practical basis?

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Sharing is not enough: why you need a content hub for your online presence.

Social media needs to be part of an overall sales and marketing strategy that includes your website, not something that is isolated from everything else you do to promote your business. It isn’t a one hit wonder that will magically drive people to your business.

Source: socialmediatoday.com

Sue Cockburn makes a great point on SocialMediaToday; and one that I’ve often seen underestimated: just like in ancient Rome, all your social media roads should lead to the center of your online presence, aka your website (as a matter of fact, I was highlighting it myself in a talk last week).

As she pointed out, one of the reasons for this is certainly the hype on social media (and its apparent simplicity).

With the Scoop.it team, we’ve been trying to identify the other reasons explaining that by observing many companies – small or large – implementing their content strategy:

- small businesses are often finding it difficult to… Continue reading

Content is king: easy & simple ways to curate relevant content

Content is King: we’ve heard this sentence so much that for a lot of us it can become a factor of stress and frustration. Are you suffering content FOMO? Relax: content curation is here to the rescue. And here’s how to make it practical and easy through hands-on best practices and tips as well as free or freemium tools to stop worrying about not doing enough with content. 

Source: www.slideshare.net

These are the slides of a talk I gave to the Social Media for Non-Profits conference on June 11 in Mountain View.

Like many large and small businesses, non-profits are often looking at social media in general and content in particular as a huge opportunity to embrace but also one that is hard to master. Limited resources, lack of inspiration, lack of credibility are often mentioned as blocking factors so that overall a lot of people are left with fear of missing out.

My talk was thus on how to relieve that stress… Continue reading

Beyond Analytics: The best SEO Tools for Content Marketers

“We all want content marketing results, but they can be hard to get without the right SEO tools. Here is a list containing 27 search optimization essentials.”

SEO changed over the past few years through the Google Search algorithm updates: from being a complex, tech process involving back links and labor – and to be fair not always very “white hat” – it became synonym for “regularly publish great content“.

This means that SEO tools have considerably changed and while analytics tools like Google’s or Moz are still very important, they help you measure but they don’t solve the main problem content marketers have: how to scale the content volume without sacrificing quality.

So we’re not surprised to see content-focused tools in… Continue reading

4 ways to integrate Scoop.it with WordPress

Before we even launched our public version, we recognized that a lot of content curators were also occasional or regular bloggers and started to offer ways to integrate with Wordpress – the leading blogging platform. Since then, we’ve seen a lot of our users leverage this integration as well as more and more of our Enterprise clients wanting to combine content curation through Scoop.it and the CMS capabilities of Wordpress for their sites. So we’ve multiplied the ways you could integrate with a Wordpress site or blog and including the recent addition of the Scoop.it plugin for Wordpress for our Enterprise clients. Continue reading

The benefits of content curation for seo

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search. Continue reading

Explanations and Lessons from the Ddos Attack

This last weekend was a tough one for our team as Scoop.it was sadly added to the growing list of websites that have been recently targeted by Ddos attacks. Following the first attack on Friday and our post on Monday, we’ve been up and running without interruptions but we nevertheless wanted to come back on some of your questions and give you as much clarity as we can. Continue reading