Some have opposed content creation and curation but new study by Argyle Social finds out the sweet spot is mixing both. Interesting quantitative validation for our vision to enable “Scoop.it everywhere” back a few months ago.
Articles by Guillaume Decugis
Signal beats Noise: Find your voice thru curation (a panel proposal for SxSW 2012 where I’ve been asked to participate). Read More
According to Steve Rubel, Content published on social media is “like wet snow, melting as soon as it hits the ground”. But here’s what we learned so far on how it behaved on Scoop.it.Read More
Last week, we made the Scoop.it API public and announced a first implementation within the Seesmic Desktop client. I wanted to share our vision of what this is all about for us.Read More
Tech needs villains.
We had Microsoft for a while, Google for another. These days, it’s Facebook. According to some, Zuckerberg is not only after exposing publicly our most private data but he’s also into privatizing the Web to make it a part of Facebook: replacing Web sites by Facebook pages, email by Facebook messages, and so on. Some are worried. It’s true that Facebook’s growth is impressive. And more importantly its usage is massive. Even financials are amazing, with revenue well above a billion dollars from advertising and virtual goods, while social commerce could still bring huge additional opportunities.
Yet, I don’t think Facebook has it all. I know it’s massive but because of that we tend to overlook where it fails.
Social Media lets everyone speak all the time. So what happens? Noise. Not only for the listeners, but also for those who want to speak. Here’s how we can create a new, curated and topic-centric Web to change that.Read More
As content distribution evolves from subscription to curation, blogs ironically face the same challenge as the traditional media they used to disrupt.Read More
This post has been written by Guillaume Decugis, Scoop.it’s CEO, and has been published on Business Insider
A little more than a year ago, Wired Magazine published a story on Demand Media describing in details how what’s now being called Content Farms worked. It looked brilliant. No more articles produced in the vague by journalists with no idea of who would be interested in reading them. Demand Media had it all figured out: analyze Google and you’ll not only know what people are interested in reading about, but also in what companies are interested in advertising about.
But Demand Media and Content Farms didn’t stop here. They’ve pushed further the industrial rationalization of the media business: now that you know what content to produce, get it done fast and cheap by starving freelancers. And recruit SEO Top Guns to make sure your sites rank first in Google. No need for quality content produced by well-paid journalists: if you know how to perform search engine optimization, your low quality, rapidly-produced video or “article” will top Google’s results and dwarf playing-by-the-book regular media’s traffic.
If you pushed the model further, it was like imagining the future of media being a content factory (Demand Media and the likes), distributed by a search algorithm (Google Search) and monetized by an advertising factory (Google AdSense).
And it might actually happen…
What’s interesting to me is that it might not. For a number of reasons and trends we start to see emerge.Read More
Over the past few months, there’s been an interesting number of new developments with regards to Web Curation, following several predictions that this would be come a hot topic or even a “billion dollar opportunity“.
What’s this all about ?
A definition I like for web curation is Rohit Bhargava’s : A Content Curator is someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.Read More
Welcome to the Scoop.it blog ! Scoop.it was just officially born a few days ago and though it’s just the beginning, we’re very happy with the result. We hope you like it too.
We created Scoop.it because we felt social media needed much better curation tools than the ones which exist today.
What do we mean by that ?Read More