The Scoop.it Content Curation Blog

How content curation can help you to engage your audiences

Articles by Guillaume Decugis



The Rise Of The Digital Is Changing Just About Everything About Curation | David Weinberger


I re-scooped this from Giuseppe Mauriello as I felt the somehow inconclusive conclusion was very close to what I personally felt: yes, curation is changing and digital curation will not be the same as it used to be pre-digital. Bottom line is we need to be prepared to live with softer boundaries than before of what is good and what isn’t.

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What are the biggest issues to solve in content curation?


This is kind of old but I rediscovered it recently on Quora and I felt it was an interesting opportunity to review what’s been accomplished in 2011 in that respect.
Seb Paquet is an interesting contributor to Social Media and a professor at the University of Quebec in Montreal.
I think 2011 has been a great year for curation : lots of new developments, great improvements on existing platform and raising awareness. It’s interesting to look back at questions like these and measure the progress we’re making both as platform developers and as members of a community with a particular interest on that subject.

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The KPI's of Curation

I’ve been asked on Quora to answer this question and I felt it was worth detailing. Social Media provides us with great ways to measure success – whether at the individual or the business level – as well as actionnable items. And Social Curation has an important role to play.

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Don't be a robot!

This presentation by Corinne Weisgerber touches in a very clear format on what separates aggregation than curation. And which, in my opinion, can be summarized by the human touch. While aggregation can be automated, curation…

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Facebook Won't Rule The World After All

Tech needs villains.

We had Microsoft for a while, Google for another. These days, it’s Facebook. According to some, Zuckerberg is not only after exposing publicly our most private data but he’s also into privatizing the Web to make it a part of Facebook: replacing Web sites by Facebook pages, email by Facebook messages, and so on. Some are worried. It’s true that Facebook’s growth is impressive. And more importantly its usage is massive. Even financials are amazing, with revenue well above a billion dollars from advertising and virtual goods, while social commerce could still bring huge additional opportunities.
Yet, I don’t think Facebook has it all. I know it’s massive but because of that we tend to overlook where it fails.

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Content Farm’s screwed-up business models, the Human Web and the end of the SEO domination?

This post has been written by Guillaume Decugis, Scoop.it’s CEO, and has been published on Business Insider

A little more than a year ago, Wired Magazine published a story on Demand Media describing in details how what’s now being called Content Farms worked. It looked brilliant. No more articles produced in the vague by journalists with no idea of who would be interested in reading them. Demand Media had it all figured out: analyze Google and you’ll not only know what people are interested in reading about, but also in what companies are interested in advertising about.

But Demand Media and Content Farms didn’t stop here. They’ve pushed further the industrial rationalization of the media business: now that you know what content to produce, get it done fast and cheap by starving freelancers. And recruit SEO Top Guns to make sure your sites rank first in Google. No need for quality content produced by well-paid journalists: if you know how to perform search engine optimization, your low quality, rapidly-produced video or “article” will top Google’s results and dwarf playing-by-the-book regular media’s traffic.

If you pushed the model further, it was like imagining the future of media being a content factory (Demand Media and the likes), distributed by a search algorithm (Google Search) and monetized by an advertising factory (Google AdSense).

The Matrix.

And it might actually happen…

What’s interesting to me is that it might not. For a number of reasons and trends we start to see emerge.

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Why this could be the moment for the curators

Over the past few months, there’s been an interesting number of new developments with regards to Web Curation, following several predictions that this would be come a hot topic or even a “billion dollar opportunity“.

What’s this all about ?

A definition I like for web curation is Rohit Bhargava’s : A Content Curator is someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.

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