The Lean Content Marketing Blog

How to get more return on investment from content

Articles by Jordan Rappaport

Maximize Your Potential by Stepping Out of Your Comfort Zone

You will often hear that those with some of the most publicized successes arrived at those accomplishments by simply out-working those around them. Jerry Rice, the all-time greatest wide receiver in NFL history, famously chased horses and caught bricks as a child to develop speed and coordination, while developing a 365-day training schedule throughout his pro career. Notable successful executives such as Tim Cook are known for their routinely early starts to their work days, while others like Marc Cuban are known for forfeiting vacation days for the first seven years of his career.

Health and work-life balance risks aside, I would never contradict that a strong work ethic, focus, commitment, and having an intense voraciousness for success will lead you down a path in the right direction. Luckily, achieving success and reaching your maximum output starts with a much simpler step, and that is in finding what I like to call The Stretch Zone.

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Learning to Learn: leveraging your circadian rhythm

There are a few distinct, precious moments of heightened sensory elation that we can achieve through unique actions; whether that be hitting the sweet spot on your driver from the tee box, tossing that crumpled up piece of paper that started out as a great idea and delivering it perfectly into the waste basket 10 feet away, or something as simple as arriving at the perfect adjective when telling a story to a friend.

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