If you haven’t noticed, content strategy has been gaining a whole lot of traction in recent years. All Posts Google Trends results for “content strategy” And for good reason. After all, while 88% of marketers say they utilize some form of content marketing, only 30% of them have a consistent or integrated content strategy. So, while far […]Read More
Articles by Julia McCoy
SEO marketing strategies are ever-evolving because of Google’s watchful eye and changing algorithms. What can you do to stay ahead of the curve and ensure longevity on page one? Last year I gave some solid predictions for 2015 SEO strategies, but I’m here to refresh those predictions with a new post—not all of last year’s […]Read More
“Read more now!” “Get it today!” “Get your free copy here.” If you’ve spent any time online, chances are you know why these calls-to-action (CTAs) are so effective. When it comes to CTAs, there’s a right way and a wrong way to do them and the right way is a whole lot more effective. If […]Read More
The nofollow tag has accomplished the opposite of what it was set out to do a decade ago.
When nofollow became common knowledge as a tag, the ideal that Google had in mind for search engine optimization was based around the authoritative score or “trust” that sites had with regards to one another.Read More
It’s the start of a new year and that means a re-evaluation of the viability of your SEO strategy. And, all good Internet marketers know that their SEO content strategy needs to be evaluated every so often in order to retain its functionality.
There are a lot of SEO changes that have happened over the last couple months and in order to stay on top of your game, you need to be aware of what still works and what doesn’t. Your SEO strategy is usually based around a handful of reliable methods that work for you.
Let’s see if yours makes the list of SEO content strategies that are still relevant in 2015: keep reading!Read More