The Scoop.it Content Marketing Blog

How to get more return on investment from content

Articles by Kevin George

How to Up your Email Personalization Game with Advanced Technologies

Personalization has almost become like a buzzword in the world of email marketing. However, if it is not executed in your strategy correctly, your email marketing efforts would go down the drain. Email marketing has become more challenging because it is not enough to reach the inbox; engaging with the subscribers is equally important. Email […]

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Weekdays or weekends? What’s the best time to send your emails

Just like ‘timing is important’ in comedy so is it in email marketing.
The email send time is one of the most important things to consider if you wish to get your emails opened. And the perfect combination of sending at the right time to the right consumer in the right frame of mind is what lies behind the success of any email marketing strategy.

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