The Scoop.it Content Curation Blog

How content curation can help you to engage your audiences

Articles by Larry Alton

Compelling infographics: 4 tips content marketers should follow

what-is-an-infographic2

As content marketing has grown in popularity, marketers have become more familiar with how customers like to interact with information online. Visual content is a great cure for short attention spans, conveying a message succinctly, and it has the added benefit of presenting information in a shareable format. When a customer can see concepts illustrated in colorful, well-designed and compelling infographics, that customer may be better able to grasp those concepts than if they were outlined in writing. But if you want to make compelling infographics, you have to put some effort into it. Infographics are often driven by content, so it’s important to have a solid background before starting. Marketers should also have several unbiased people review the infographic to make sure it makes sense before publishing it. Here are a few ways infographics are gradually changing content marketing as we know it today.

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