The Lean Content Marketing Blog

How to get more return on investment from content

Articles by Mathieu Rouart


What is sales enablement?

Marketing and sales teams are working closer than ever, there’s no need to state the obvious. In most cases, marketing teams’ #1 goal is to generate leads and provide relevant information to help sales teams be informed and prepared. This is how the term “sales enablement” was born. In a nutshell, sales enablement means improving […]

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Focusing on outbound marketing? Here’s why you need content

Inbound and outbound marketing are two opposites strategies – their logic and methodology are totally different. The goal of inbound marketing is to attract your audience to you, by providing educational content that solves your readers’ pain points in a given moment. It’s about driving them to your website. But you also want to engage […]

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New features on Scoop.it Content Director!

Today, about 70% of marketers still aren’t successful with their content marketing strategy. That’s why Scoop.it launched its own platform Scoop.it Content Director. The goal? To help companies produce more and better content, while maximizing the impact of each single post. We consistently improve the platform to help marketers be more efficient on a daily […]

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3 reasons why you should include content marketing in your 2017 budget

Dear marketers, the end of the year is just around the corner. It’s time to take a deeper look into 2017 and start thinking about which marketing actions to deploy for 2017. Why not launching a content marketing strategy, in addition to your usual marketing efforts? Here are 3 reasons why you should consider it. 1. Drive high-quality […]

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