The Scoop.it Content Curation Blog

How content curation can help you to engage your audiences

Articles by Matt Shealy

3 Ways You Can Leverage Content Marketing in Your Sales Automation

If you’ve spent any time reading digital marketing blogs in the past few years, you have probably heard the buzzwords “content marketing” and “sales automation” mentioned.

What you may not have heard was how to combine the two sales and marketing approaches to really hit a home run with your prospects and customers.

Before we discuss combining content marketing and sales automation, let us look a little closer at these two digital marketing approaches.

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