The Scoop.it Content Marketing Blog

How to get more return on investment from content

Articles by Michael Bibla

How to Hit the Perfect Readability Score of Your Niche Audience

how to hit the perfect readability score of your niche audience

Content Readability refers to the ability of your content to attract the target audience with its simplicity, clarity, relatability, and natural flow, from start to finish.

The B2B marketers confront numerous challenges to drive their content marketing campaign. However, nothing tests them quite like creating engaging content.

In fact, 60% of the content marketers surveyed during the 2016 B2B Content Marketing Trends put “Producing engaging content” as their #1 challenge.

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