While content marketing is a powerful opportunity to build loyal relationships with your readers, it requires a lot of time and energy to do it successfully. Content marketing is a challenging, ongoing process that requires optimization at every phase in order to succeed. In today’s nonstop digital world that content marketing has quickly taken by storm, marketers’ need […]Read More
Articles by Pam Neely
Content strategy has a reputation for being complex. It’s so complex, people have even written books and articles simply defining what content strategy is and isn’t. The gist of these definitions comes down to how content marketing strategy differs from content strategy. For the sake of clarity, let me give you one of the best […]Read More
A lot of people turn to curation to help with their content creation workload. But that’s not the only thing content curation is good for. It’s actually every bit as good for generating traffic as regular in-house content is, especially if you know a few tricks. But before we get into the nitty gritty, let’s […]Read More
Earlier this month, we listed the best content marketing tools for the strategy phase, the first phase of the content marketing lifecycle. We discussed how content marketing is a powerful opportunity to build a loyal audience authentically, provided you’re willing to invest the time and effort it takes to do things right. In order to succeed with content […]Read More
Content marketing has a lot going for it. For starters, if you’ve got some content creation and promotion skills, it can be done nearly for free. It’s also a great way to build a trusting audience – if you can be patient while that audience grows. But like anything, content marketing has its snags. It takes […]Read More
A long time ago, I managed up to 20 freelance writers at a time. They helped me create content for a series of niche websites. I learned a lot hiring them and working with them. If you’re struggling to create enough content in-house, it might be time to consider hiring some freelance content creators. If […]Read More
Are you sending out email updates to promote your new content? If you are, give yourself a pat on the back. Because most marketers aren’t. This was one of the biggest surprises we found after surveying 1,038 SMB marketers on their content marketing best practices and analyzing the results using our Content Marketing Grader tool. Only 29% […]Read More
This is one of the core questions content marketers struggle with. How you answer it will shape your content strategy, your budget, and more. No content marketer answers this question in the same way. Even on this blog, there might be some dispute. Depending on your budget, your audience, or your business model, you may need […]Read More
Content marketing is tricky. It’s fairly easy to set up the rudiments of a content marketing machine, but getting it to turn a profit is another beast entirely. The reality is that many companies are just barely breaking even. That’s a tough spot to be in. You’re doing just well enough that you don’t want to […]Read More
Does this sound familiar? You’ve got a blog. You’re active on a few social media channels. You send out an email update every week. It’s a lot of work. You wonder if you’re getting enough results. And you’ve got this sneaking suspicion that there’s got to be an easier way. Good news: there is. You’re […]Read More
Struggling to find highly-shareable content for your social media accounts? You’re not alone. But it’s way easier than you think – once you know where to look. Here are five easy, proven techniques to find top-notch content your audience will love. 1. Curate With aggregated curation tools Curation tools like Scoop.it can be set up to […]Read More
Blogs are hungry creatures. Even if you feed them sparingly, they need to be updated on a regular basis. You can, of course, curate some of your blog content. And you can write a lot of it yourself. But if you’re a clever content marketer, you should also know how to get influencers and subject […]Read More
This is my favorite content marketing quote: “Our goal is to create the least amount of content with the maximum amount of impact.” Robert Rose, Chief Strategy Officer for the Content Marketing Institute Here’s the tone I hear those words in: There are several reasons to create less content: 1. So-so content fails. Good content […]Read More
It’s that time of year again… all the blog posts about predictions and trends are out. Everybody (me included) is buffing up their crystal ball. That’s all well and good. But if I had a choice about which future to see, I’m not sure I’d go with predictions about digital marketing trends. I might not […]Read More
Are you a data-driven content marketer? I hope so. There isn’t much margin for error in a world of content shock, murky ROI and limited time and budgets. Why not use every edge you can get? Even if you are devoutly data-driven, it’s good to know how other marketers’ data looks, too. To help you […]Read More
Google is a great tool. But it has its limitations. Like when you’re tired of doing keyword searches for content to share with your audience. You want to find the good stuff, but not the same old stuff everybody else has shared. And then there’s the millions of pages out there with great content – […]Read More
Social media has a very long memory. A few wrong tweets posted years ago can be enough to mar your reputation. Just ask Trevor Noah, the recently appointed host of The Daily Show. He got badly burned for a few tweets he posted three to five years prior to becoming a celebrity. Few of us […]Read More
Content marketing has a lot of moving parts. The good thing is there are a thousand ways to customize it, re-imagine it, and gain an edge on our competitors. The downside? It’s a lot to manage.
Fortunately, marketers today are way luckier than the marketers of yesteryear. We’ve got computers! We’ve got a thousand tools to create, manage and promote our content with.
The trick is to manage all those tools and the work they facilitate as nimbly and effectively as possible. This is why you need a content marketing software. You need one unifying tool or system to manage all the moving parts. Otherwise you’re working with a patchwork of systems, constantly trying to fill in the gaps between them.Read More
Creating engaging content is the biggest challenge content marketers face. It beats out time constraints, limited budgets and even staffing challenges. That’s why we’re all constantly looking for ways to make content development easier. And if we can’t make it easier – or cheaper – we’re trying to make it more efficient. If you’ve been […]Read More
Never tried content curation? Not sure it could work for your business? Then this is the post for you. A beginner’s guide to content curation First things first: What is content curation? It can be as simple as sharing other peoples’ content. Nothing too complicated there, right? So if you’ve ever retweeted a tweet or shared […]Read More
Imagine: You spend a year building a relationship with a high-value client. On the day you’re set to close on a huge deal, you walk into the conference room… and start explaining what your company does. They look at you like you’ve got two heads. In real life, no one in his or her right […]Read More
The days of easy marketing are over. You can no longer just buy a few ad spots and get results. Customers and clients today expect more. To get in front of them and get them to notice you and get them to act takes a lot of work. You could start with a few print […]Read More
Last editions: #1: The best content marketing tools for the research phase. #2: The best content marketing tools for the creation phase. #3: The best content marketing tools for the optimization phase. #4: The best content marketing tools for the publishing phase. #5: The best content marketing tools for the promotion phase. We mentioned how much content marketing is an opportunity […]Read More
Bloggers write less than they think they do, and they curate more than they realize. Most of this is due to the nature of blog posts. They tend to be a mishmash of mediums and sources. For example, we’re advised to include an image every 350 words or so. It’s also a good idea to […]Read More
Last editions: #1: The best content marketing tools for the research phase. #2: The best content marketing tools for the creation phase. #3: The best content marketing tools for the optimization phase. #4: The best content marketing tools for the publishing phase. We mentioned how much content marketing is an opportunity to build an audience in an authentic way, if […]Read More
Last editions: #1: The best content marketing tools for the research phase. #2: The best content marketing tools for the creation phase. #3: The best content marketing tools for the optimization phase. We mentioned how much content marketing is an opportunity to build an audience in an authentic way, if you’re willing to invest the time to do things […]Read More
Last editions: The best content marketing tools for the research phase. The best content marketing tools for the creation phase. We mentioned how much content marketing is an opportunity to build an audience in an authentic way, if you’re willing to invest the time to do things right. Want to understand more about each phase of […]Read More
Your content has a lot of competition. That’s a big challenge, but there’s a hidden opportunity there, too. With just a little bit of research you can find out how any piece of content performed. Then you can apply that knowledge to your own content creation and curation efforts. That ocean of other people’s’ content […]Read More
Last week we listed the best content marketing tools for the research phase, first phase of your content marketing cycle.
We mentioned how much content marketing is an opportunity to build an audience in an authentic way, if you’re willing to invest the time to do things right.
Some carefully chosen content marketing software definitely help. To give you the specifics on how it could help and which pieces of software might help, we’ve put together this series of walk-throughs of all the basic functions and tasks required for content marketing, plus which pieces of software to use for each function.
This doesn’t include every piece of software you could use. But it does include the heavy hitters and the most popular tools.
I hope it gives you some ideas for how to better use software in your content marketing. Excel and whiteboards and notepads are all great tools, but we probably shouldn’t be running an entire content marketing department with them.
This week, we’ll go over the best content marketing tools to help you in your creation phase.Read More
Content marketing has a lot going for it. It’s 63% less expensive than traditional advertising. It’s an opportunity to build an audience in an authentic way. But it does require quite a bit of work and management if you want to see results.
These are the 6 phases of content marketing:
This week, we’ll go over the best content marketing tools to help you in your research phase.Read More