The Lean Content Marketing Blog

How to get more return on investment from content

Articles by Pam Neely

The ultimate list of tools you need to analyze your content (5/6)

best content marketing tools to analyze your content 5th phase content marketing lifecycle

Content marketing is the ultimate way to connect with your audience and build brand awareness. It allows you to tell your own unique story and increase visibility around your product or company. Content marketing is an ongoing cycle whereby success comes from continually optimizing your efforts in every phase of the content marketing lifecycle. It’s also considerably hard […]

Read More

The most effective distribution tools to promote your content (4/6)

the most effective tools to promote your content

It goes without saying that content marketing has become standard practice for companies in today’s digital age. When it works, it’s an incredibly powerful way to build relationships and exchange knowledge without overtly pitching your services or products. We know it works, we know its many benefits. Yet what many marketers don’t know and struggle […]

Read More


10+ of the best tools you need to produce better content (3/6)

best content marketing tools for the production phase

While content marketing is a powerful opportunity to build loyal relationships with your readers, it requires a lot of time and energy to do it successfully. Content marketing is a challenging, ongoing process that requires optimization at every phase in order to succeed. In today’s nonstop digital world that content marketing has quickly taken by storm, marketers’ need […]

Read More



The best content marketing tools for the planning phase (2/6)

the best content marketing tools for the planning phase content marketing lifecycle

Earlier this month, we listed the best content marketing tools for the strategy phase, the first phase of the content marketing lifecycle. We discussed how content marketing is a powerful opportunity to build a loyal audience authentically, provided you’re willing to invest the time and effort it takes to do things right. In order to succeed with content […]

Read More

The best content marketing tools for the strategy phase (1/6)

best content marketing tools for the strategy phase content marketing lifecycle

Content marketing has a lot going for it. For starters, if you’ve got some content creation and promotion skills, it can be done nearly for free. It’s also a great way to build a trusting audience – if you can be patient while that audience grows. But like anything, content marketing has its snags. It takes […]

Read More

Outsourcing content creation made simple: 5 [easy] ways to find the right freelancer

outsourcing content creation doesnt have to be hard if you do this

A long time ago, I managed up to 20 freelance writers at a time. They helped me create content for a series of niche websites. I learned a lot hiring them and working with them. If you’re struggling to create enough content in-house, it might be time to consider hiring some freelance content creators. If […]

Read More

How to find awesome content your email subscribers will love

how to find awesome content your email subscribers will love

Are you sending out email updates to promote your new content? If you are, give yourself a pat on the back. Because most marketers aren’t. This was one of the biggest surprises we found after surveying 1,038 SMB marketers on their content marketing best practices and analyzing the results using our Content Marketing Grader tool. Only 29% […]

Read More

Quantity vs quality: why a balance is key to content marketing success

quantity vs quality why balance is key to content marketing success

This is one of the core questions content marketers struggle with. How you answer it will shape your content strategy, your budget, and more. No content marketer answers this question in the same way. Even on this blog, there might be some dispute. Depending on your budget, your audience, or your business model, you may need […]

Read More

3 proven ways to amplify your content marketing efforts

3 proven ways to amplify your content marketing efforts

Content marketing is tricky. It’s fairly easy to set up the rudiments of a content marketing machine, but getting it to turn a profit is another beast entirely. The reality is that many companies are just barely breaking even. That’s a tough spot to be in. You’re doing just well enough that you don’t want to […]

Read More

How to make blogging, social media and email marketing work together

How to make blogging, social media and email marketing work together

Does this sound familiar? You’ve got a blog. You’re active on a few social media channels. You send out an email update every week. It’s a lot of work. You wonder if you’re getting enough results. And you’ve got this sneaking suspicion that there’s got to be an easier way. Good news: there is. You’re […]

Read More

How to find highly-shareable content for your social media accounts

How to find highly-shareable content for your social media accounts

Struggling to find highly-shareable content for your social media accounts? You’re not alone. But it’s way easier than you think – once you know where to look. Here are five easy, proven techniques to find top-notch content your audience will love. 1. Curate With aggregated curation tools Curation tools like Scoop.it can be set up to […]

Read More


How to reformat one piece of content into an entire marketing campaign

How to reformat one piece of content into an entire marketing campaign

This is my favorite content marketing quote: “Our goal is to create the least amount of content with the maximum amount of impact.” Robert Rose, Chief Strategy Officer for the Content Marketing Institute Here’s the tone I hear those words in: There are several reasons to create less content: 1. So-so content fails. Good content […]

Read More





Why you need content marketing software

Why you need a content marketing software

Content marketing has a lot of moving parts. The good thing is there are a thousand ways to customize it, re-imagine it, and gain an edge on our competitors. The downside? It’s a lot to manage.

Fortunately, marketers today are way luckier than the marketers of yesteryear. We’ve got computers! We’ve got a thousand tools to create, manage and promote our content with.

The trick is to manage all those tools and the work they facilitate as nimbly and effectively as possible. This is why you need a content marketing software. You need one unifying tool or system to manage all the moving parts. Otherwise you’re working with a patchwork of systems, constantly trying to fill in the gaps between them.

Read More

Content co-creation: what is it and how to do it

everything you need to know about content co-creation

Creating engaging content is the biggest challenge content marketers face. It beats out time constraints, limited budgets and even staffing challenges. That’s why we’re all constantly looking for ways to make content development easier. And if we can’t make it easier – or cheaper – we’re trying to make it more efficient. If you’ve been […]

Read More

A beginner’s guide to content curation

A beginner’s guide to content curation

Never tried content curation? Not sure it could work for your business? Then this is the post for you. A beginner’s guide to content curation First things first: What is content curation? It can be as simple as sharing other peoples’ content. Nothing too complicated there, right? So if you’ve ever retweeted a tweet or shared […]

Read More



The best content marketing tools for the measuring phase (6/6)

best content marketing tools measuring phase

Last editions: #1: The best content marketing tools for the research phase. #2: The best content marketing tools for the creation phase. #3: The best content marketing tools for the optimization phase. #4: The best content marketing tools for the publishing phase. #5: The best content marketing tools for the promotion phase. We mentioned how much content marketing is an opportunity […]

Read More


The best content marketing tools for the promotion phase (5/6)

best content marketing tools edition 5 promotion phase

Last editions: #1: The best content marketing tools for the research phase. #2: The best content marketing tools for the creation phase. #3: The best content marketing tools for the optimization phase. #4: The best content marketing tools for the publishing phase. We mentioned how much content marketing is an opportunity to build an audience in an authentic way, if […]

Read More

The best content marketing tools for the publishing phase (4/6)

best content marketing tools edition 4 publishing phase

Last editions: #1: The best content marketing tools for the research phase. #2: The best content marketing tools for the creation phase. #3: The best content marketing tools for the optimization phase. We mentioned how much content marketing is an opportunity to build an audience in an authentic way, if you’re willing to invest the time to do things […]

Read More

The best content marketing tools for the optimization phase (3/6)

best content marketing tools edition 3 optimization phase

Last editions: The best content marketing tools for the research phase. The best content marketing tools for the creation phase. We mentioned how much content marketing is an opportunity to build an audience in an authentic way, if you’re willing to invest the time to do things right. Want to understand more about each phase of […]

Read More