The Lean Content Marketing Blog

How to get more return on investment from content

Articles by Scoop.it


Should Brands Have Newsrooms?

Brand newsrooms are a hot new trend in marketing. To believe the hype, every brand should be staffing up with journalists and going 24/7. In reality, the model’s not right for the majority of brands.

gdecugis‘s insight:

Brian Solis wrote “every brand should become a media to earn relevance“.  And the trend for companies to partially become media companies is strong. This interesting article looks at whether this means they should have their own newsroom because they can (as Virgin’s Mobile head of global marketing Ron Faris puts it “We created our newsroom for a fraction of what it costs to create a 30-second spot“), whether they should rely on an agency or whether they should simply pass.

While I would tend to agree with Saya Weissman’s conclusions that going all the way to a newsroom isn’t appropriate for all brands, I see a larger in-between opportunity around content curation for brands. Producing unbiased, relevant and engaging content on a regular basis is not only tough: it might be impractical. Building on external sources and 3rd-party content has always been an interesting way to enlarge any discussion.

See on www.digiday.com

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6 Things The Smartest Brands Do To Win People Over

What marketers and Internet professionals can take away from these two examples is that the best idea always wins, not the biggest budget or the most over-the-top content.  The “best idea” is the concept that most effectively identifies the best strategic things to communicate to a target audience through the most appropriate, natural channels, and then executing the idea in a meaningful, authentic, and value-adding way. If you do this correctly, a simple 520 word editorial could have more positive impact for your brand than a $500k major conference keynote.

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Scrappy Storytelling with K.Tighe

Recently, we had the pleasure of hosting a meetup at Scoop.it HQ in San Francisco about a new concept we are developing in tandem with the community called #leancontent. Roughly, #leancontent is an evolution of content development and content marketing strategies.

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It’s That Time of Year…

“A loving heart is the beginning of all knowledge.” – Thomas Carlyle

February is all about letting your loved ones know how you feel, and for us that means you.

To show our love this month, we’re lifting the topic creation limit: for free!

All you have to do is ask! Send an email to business@scoop.it and we’ll grant you access to unlimited topic creation – but only for this month, so don’t waste one minute!

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Scoop.it Unveils Newly Re-Designed Platform to Give Professionals and Business the Visibility They’ll Need to Survive in a Post-Apocalyptic Business Environment

FOR IMMEDIATE RELEASE [San Francisco, CA — December 11, 2012] — Scoop.it, a leading social media and content curation platform for professionals and businesses, recently announced it’s platform redesign, elements of which focus specifically on increasing visibility for its community of users after Dec. 21, 2012, the commonly-accepted “End of the World.” “We realize that […]

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Every Company Can Be a Media Company. And should be.

“If there’s a universal truth in the digital age it’s that there’s too much content and not enough time to consume it. Naturally, a challenge this large and far reaching is creating opportunities for innovators.” writes Steve Rubel of Edelman on the new LinkedIn Tought Leaders section.

He goes on to explain how Scott Beale of Laughing Squid is a great example of using curation to become a media that serves the purpose of developing a company’s brand in the age of online media. 

The lesson here is that any company can potentially benefit by thinking and acting like a media company (…) However,you don’t necessarily need to create original content.

Great case study.

See on www.linkedin.com

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Sharing the Best and Most Relevant Info: Common Goals In Curation and Education

Though “Curation for Education” may sound like a small niche market, we found during yesterday’s #Scoopitchat that there’s always something to learn for everyone.

We were joined by AP Human Geography professor Seth Dixon who had many very inspiring and thoughtful insights into the use of curation in the classroom. Seth has been using Scoop.it in his college classes for over a hear and a half and has found it to be his favorite piece of technology for education.

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Scoop.it Now Runs on HootSuite's Social Media Dashboard

hootsuite-logo

Social Media is easy. But only in theory.

When you get down to the practical things Social Media requires, you realize that a lot of them take time, require some special skills or are simply too complex to bother. While blogging and social networks have now been around for years, the truth is that for a lot of people, using Social Media in a professional way is still anything but a no-brainer; whether your job consists of running a business, pitching new customers, fundraising for a cause, educating students or coaching clients, it usually takes a good 100% of your time, so how can you “do Social Media” on top of that?

The key to solve this includes working on smarter workflows. At Scoop.it, for instance, we realized that having a suggestion engine combined with a bookmarklet for 1-click publishing greatly helped our users. And by adding features like the connections to the social networks they wanted or the ability to rescoop one another’s content, we have taken – and continue to take – steps towards making the whole Social Media Publishing workflow much simpler.

HootSuite is another company that has worked extensively on this workflow problem. By combining monitoring and cross-posting, they’ve built one of the most popular Social Media platforms to date with millions of professional users.

We’re therefore thrilled to be partnering with HootSuite today and to introduce the Scoop.it App for HootSuite. From now on, HootSuite users can combine the powerful stream layout that enables them to monitor various sources of content at once with Scoop.it’s easy content curation capabilities. This means more relevant content but also more visibility for this content when it’s published to your Scoop.it pages, whose topic-centric nature drives on average 3 clicks per visitor and greater discovery from Social and Search. Scoopiteers who already leverage topic-centric content curation to develop their visibility online can now diversify their sources of content by using HootSuite to monitor various content streams, including the topics they follow on Scoop.it or some specific Scoop.it searches to closely monitor their interests.

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Content Curation your secret weapon – Drive Traffic & Find New Customers

Brian Yanish posted a great case study on his blog on how to use Content Curation as a secret weapon to market your business. As a consultant helping clients market themselves online, Brian has a lot of experience with various marketing strategies and it’s great to see his angle on how content curation can help. 

As he summarizes it after having been a Scoop.it user for quite some time (and testing lots of curation services), Content Curation “can drive traffic and help to show the world, yes the world that your business knows your market.

Must-read with very interesting data for business content curators.

(And by the way, if you’re looking to hire Biran, he gave his contact details on the original post here: http://sco.lt/5BybWD)

See on marketinghits.com

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Announcing Apps & Extras

Our team at Scoop.it is hard at work and you may have noticed many exciting integrations that we’ve launched over the past month from SlideShare to BufferApp to LinkedIn Groups.

Yesterday, we announced our Apps & Extras to help you navigate through all of these great additions, which we hope helps make the Scoop.it experience even better for you.

Apps and Extras on Scoop.it

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How is Content Curation helping Professionals? Where is it evolving to? The Friday Hangout

Guillaume, our CEO & Co-Founder, was invited to the Friday Hangout this morning with Social Media experts Janet Fouts and Steve Farnsworth. Both are strong Social Media experts and have seen many trends: Steve is a Forbes Top 50 Social Media Influencer and Janet started online communities back in the 90’s before starting her own consulting practice.

They talked about the role Content Curation has for Social Media Marketing and how it will help social media evolve from the social graph to the interest graph, something key for professionals who tend to have niche long-tail interests.

See on www.youtube.com

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It all started with one scoop: Introducing Global Comments and New Scoop Layout

Screen Shot 2012-09-26 at 7.02.05 PM

Have you ever felt frustrated by the fact you never seem to know what happens to your content on social media? We share, we tweet and then… not much. Content is short lived and real-time is sometimes too fast: we don’t know who saw it, who reacted to it, who was influenced by it.

That’s been one of our frustration and we’re very happy to frequently hear that Scoop.it is a way to slow down real-time and give great content a longer chance to be discovered. Through the Scoop.it curation layer, not only can your readers see the related content you curated on that same topic but they can also discover it through search, something that doesn’t happen with social content.

So today, we’re happy to take a step further in making you see what happened to your curated content. With the release we’ve launched earlier today, we’ve unified all reactions to a Scoop in a unique thread. Everyone who directly or indirectly – through multiple rescoops – reacted to your great scoop will be on that thread and you’ll see them appear below your post (by expanding the thread if needed).

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Insights Into the Hot Trend of Social Media Content Curation

In the guest post published by Jeff Bullas‘ blog, Intervistato.com’s Maria Petrescu interviews Scoop.it’s co-founder Marc Rougier after giving her own insights on why curation is a much needed trend.

Online content curation is a hot trend as business owners and professionals realize that content is vital to add value to their customers and prospects. The trend was already evident in 2011 but 2012 saw an outright explosion of the phenomenon. Also important is delivering and sharing that content on your social media networks.” she writes.

She comes back with Marc on the background behind Scoop.it: “The founders were literally in love with social media, but had no time to produce content. They had already been working on another platform, where they published content organized in topics. People loved it, but after a while they felt the growing need of getting content that was more specific, based on their single interests.

Plus other interesting insights and a video of the interview. Check it out!
See on www.jeffbullas.com

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Live Now: The Scoop.it Spotlight

In this series, we spotlight standout Scoop.it curators. Those whose passion ignite others’ interests. Find out here about who has inspired us. Learn their secrets to sharing ideas that matter to a community hungry for great content. Hear their story. Get inspired.

Check out the Scoop.it Spotlight today to begin learning about the stories of these great people.

#ScoopitSpotlight

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Using Curation to Create the Perfect Content Marketing Mix (Infographic)

Digital Publishing Software Uberflip released today an infographic on Curation and Content Marketing that has some interesting data on what Content Marketers see as their key challenges and what their main objectives are when considering Content Curation. This data is supported by other similar observations that show Content Marketers are now clearly identifying Content Curation as […]

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Scoop.it Tips For Authors by Sara Rosett


“One day I realized I was spending more time thinking about my blog posts than about my WIP (work in progress).” writes author Sara Rosett. But as she shut down her blogs, she still felt she “wanted something a little more interactive, but without the huge time commitment of daily blogging.“

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Why Scoopit Rocks II [Pictures] by Marty Smith on ScentTrail Marketing

“Blogging is still important, but Scoop.it should be the hub of your social activities.” writes Marty Smith in this very complete review of Scoop.it. Marty’s feedback is very interesting as you can take it as an experiment: – What is the long-term effect of running social media from Scoop,it? – How should you position this […]

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New Visual Dashboard follow-up : Community Leaderboard and Daily Stats per topic are back!


Last week, we introduced the new visual dashboard which was a big change for Scoop.it. We’ve already seen positive impact in our analytics but, more importantly, we’re very excited and pleased by your reactions. We also heard you as you said you missed the old community leader board and the ability to see your daily stats broken down per topic: removing these two features was a mistake but we’re happy to announce that it’s fixed as of today!

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Are we stuck in filter bubbles? Here are five potential paths out

“Algorithms can help, but more fundamentally, we need to figure out what we want a diverse pool of information to look like.” Jonathan Stray gives interesting ideas on niemanlab.org on how to avoid the filter bubble, among which curation. “Editors still command attention” he reminds us. And he adds: “Editors could become curators, cultivating the […]

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Visualizing the Interest Graph

Curation starts with inspiration.

Today Scoop.it introduces its New Visual Dashboard, centered on your Interest Graph and connecting you with other great curators by topics.

– Focus given to your followed topics
– Dynamic & instant view to the newest curated posts on what matters to you
– Search for the best curators on your interests
– More visibility for your great curation

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How Boutiika has used Scoop.it to Enrich its Product through Content and Increase Engagement

Boutiika is a location-based tool for the boutiques of New York and San Francisco, providing its customers with the most stylish products and where to find them. Boutiika is primarily a search engine for young female shoppers, but the team wanted to add to this. Looking for a way to post more detailed information on products and boutiques, as well as to increase engagement within their community, Boutiika turned to Scoop.it, which allows them to provide news and information on the boutiques featured on their site while still maintaining the focus on their own product – Boutiika.com. On Scoop.it, Boutiika’s team also found many ways to integrate this great new content with their website, making it somewhat of their own content management tool. Here is a look further into Boutiika’s Scoop.it strategy:

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