It was obvious our email marketing strategy wasn’t working. In fact, it was abysmal. Every week we publish new content and send it in an email to our blog subscribers, but nothing seems to get…
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Content marketing is built on beautiful principles. Instead of interrupting people’s day to day lives with TV adverts, skyline-blocking billboards and glossy magazine ads, content marketers create useful resources for their customers and for each…
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Content marketing has been the most successful method of acquiring users for our startup Process Street. A number of people ask me about my process (no pun) for creating and marketing content that drives users to our product, so I wanted to give the Scoop.it readers the inside scoop.
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