This morning in the always fast-paced tweet chat run by Buffer, an interesting topic came up that I feel is often overlooked by community builders and brands. The subject of the conversation was Nir Eyal‘s Hook Model, which essentially helps brands build habit-forming products.
A question was raised concerning how to figure out the current pain points of users of a platform or product, and the number one answer, of course, was to “ASK!!!”
Asking is, of course, the first part of the answer to this question, but it certainly isn’t the only one; and I don’t even think it’s the most important one. Having led community input efforts for Scoop.it’s redesign last year, I learned the importance of the next two steps of the community feedback loop.Read More