The Lean Content Marketing Blog

How to get more return on investment from content

Blogging

11 content marketing misconceptions that will make you fail [and how to overcome them]

11 content marketing misconceptions that can make you fail

According to CMI’s 2016 benchmark report, only 30% of B2B marketers say their organizations are effective at content marketing. It’s no secret that content marketing has become standard practice for businesses today. Yet many marketers still struggle with how to do it effectively. With content marketing’s rise in popularity has come a slew of false […]

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How to incorporate video into your content marketing for better results

how to use video to optimize your content marketing lifecycle

As marketers, we’re always looking to improve our content, and using video allows you to just that. Videos that explain, teach, and delight give your content a strong boost, and help to bring your audience closer to your brand. According to Wyzowl, 88% of businesses say that video is an important part of their marketing […]

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How to analyze your content to generate maximum content marketing ROI (5/6)

how to analyze your content to generate maximum content marketing ROI phase 5 content marketing lifecycle

While producing and promoting your content is important, measuring the effectiveness of your efforts is vital for content marketing success. Most marketers today struggle with how to prove concrete ROI from their content marketing, and over 56% admit either failing or lacking clarity entirely on whether they are successful or not. It’s easy to create content, hit publish and then forget […]

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How to harness the benefits of guest posting: 5+ tips to make the most of your blog

how to harness the benefits of the guest post

Guest posting is a hot topic in the blogging world, raising questions about how the genre is used. Some find guest posts to be excessively promotional, while others think that the format allows sites to curate a collection of specialized expertise on topics of interest. If you don’t know a lot about a topic, isn’t […]

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The most effective distribution tools to promote your content (4/6)

the most effective tools to promote your content

It goes without saying that content marketing has become standard practice for companies in today’s digital age. When it works, it’s an incredibly powerful way to build relationships and exchange knowledge without overtly pitching your services or products. We know it works, we know its many benefits. Yet what many marketers don’t know and struggle […]

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Revamp, reuse, recreate: 5 [simple] ways to repurpose your blog content successfully

revamp, reuse, recreate 5 ways to repurpose your blog content

Blogs are a kind of endless field. You’ve written dozens or even hundreds of blogs, and yet, more seem to stretch out before you, waiting to fill your site. Unfortunately, staring out into that field, you may start to feel that you’re out of ideas. Really, what’s left to write about? While there will always […]

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A simple guide to promote your content in 2016: part 4 of the content marketing lifecycle

how to promote your content in 2016 phase 4 content marketing lifecycle

You did it. You got your content baby out. You’ve worked long and hard to get here. You’re tired but proud. You’re also glad you followed the tips included in our latest content marketing lifecycle optimization post about being lean to scale your content production to help you create this awesome, fresh piece your audience will love in […]

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Less is more: 7 reduction strategies to seriously improve your content

less is more 7 reduction strategies to create better content

There’s a serious quality problem in the content marketing world, and it’s only hurting marketers. Over the past several years, the value of content marketing has been heavily promoted and accepted, but people have come to misconstrue the tenets of a proper content strategy to emphasize content quantity over content quality. The reality is that both quantity and […]

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10+ of the best tools you need to produce better content (3/6)

best content marketing tools for the production phase

While content marketing is a powerful opportunity to build loyal relationships with your readers, it requires a lot of time and energy to do it successfully. Content marketing is a challenging, ongoing process that requires optimization at every phase in order to succeed. In today’s nonstop digital world that content marketing has quickly taken by storm, marketers’ need […]

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Producing great content for your blog at scale (3/6)

Producing great content for your blog at scale phase 3 of content marketing lifecycle

Content production remains the #1 challenge for most marketers when starting out with content marketing, where a lack of good content continues to be a hurdle many struggle to overcome. While it may seem basic, content creation is a vital component of effective content marketing, yet it isn’t enough. Unfortunately, it’s just one of the phases […]

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The best content marketing tools for the planning phase (2/6)

the best content marketing tools for the planning phase content marketing lifecycle

Earlier this month, we listed the best content marketing tools for the strategy phase, the first phase of the content marketing lifecycle. We discussed how content marketing is a powerful opportunity to build a loyal audience authentically, provided you’re willing to invest the time and effort it takes to do things right. In order to succeed with content […]

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The value of sponsored content: 4 tips to maximize ROI

the value of sponsored content

As Internet users become ever savvier, businesses are having to find more natural ways to advertise and market their value offerings. One of the best ways to do this is by sponsoring content. If you’re going to spend money on sponsored content, however, you need to ensure you’re getting the most out of it. Consumer […]

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Plan your content marketing to set you up for success (2/6)

plan your content marketing to set you up for success

We’ve said it before and we’ll say it again: content marketing is an ongoing cycle that requires optimization at every phase in order to be successful. Effective content marketing is about managing the entire content marketing lifecycle– strategizing, planning, producing, promoting, analyzing and amplifying, and repeating. But if you’re just getting started with content marketing, it’s easy to over-focus […]

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Scoop.it’s content marketing & technology survey: what are your expectations from technology in 2016?

content marketing and technology survey

What are the biggest challenges you face today with content marketing? How much time and money do you invest in your content marketing efforts? Can technology help make you more efficient? These are all questions you’ve more than likely asked at one point or another. We’ve even asked them ourselves. While content marketing has continued to grow and further establish itself […]

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Outsourcing content creation made simple: 5 [easy] ways to find the right freelancer

outsourcing content creation doesnt have to be hard if you do this

A long time ago, I managed up to 20 freelance writers at a time. They helped me create content for a series of niche websites. I learned a lot hiring them and working with them. If you’re struggling to create enough content in-house, it might be time to consider hiring some freelance content creators. If […]

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Blogging ROI: how to calculate the long-term ROI of your blog posts

Blogging ROI how to calculate the long-term ROI of your blog posts

ROI is the preeminent measure of success for any business. The vital role ROI plays is indisputable as it provides concrete, measurable proof of the effectiveness of any marketing program against the cost of the program. Evaluating ROI can determine how budgets are allocated, how a business plan for an organization is developed and can […]

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Visual content marketing 101: 5 ways to use visuals as the foundation of your content

5 unique ways to use visuals in your content

Visual content is a powerful way to make your content more engaging. Adding images to blog articles and social media posts are just a few proven ways to substantially boost engagement. While widely viewed as an add-on strategy meant to supplement or enhance written content, visual content marketing goes beyond simply including a stock photo in your blog or social media posts. […]

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How to find awesome content your email subscribers will love

how to find awesome content your email subscribers will love

Are you sending out email updates to promote your new content? If you are, give yourself a pat on the back. Because most marketers aren’t. This was one of the biggest surprises we found after surveying 1,038 SMB marketers on their content marketing best practices and analyzing the results using our Content Marketing Grader tool. Only 29% […]

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How to use WordPress + Google Docs to help you collaborate more effectively on your blog

how to collaborate more effectively on your blog wordpress and google docs integration

Who writes directly in WordPress? Bloggers: Do you draft posts in WordPress or somewhere else first then import into wordpress? — Devesh Khanal (@deveshkhanal) January 28, 2016 Not many people it seems. Good content requires collaboration: drafting, comments, reviews, editing, etc. Even natural-born writers need editors. Perhaps more importantly, content marketing is not about creating content […]

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Quantity vs quality: why a balance is key to content marketing success

quantity vs quality why balance is key to content marketing success

This is one of the core questions content marketers struggle with. How you answer it will shape your content strategy, your budget, and more. No content marketer answers this question in the same way. Even on this blog, there might be some dispute. Depending on your budget, your audience, or your business model, you may need […]

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The #1 step you need to take to maximize your content reach

how to maximize your content reach

We recently surveyed 1,000+ SMB marketers on their content activities. 80% claimed they invested time to maintain a blog, which is great. Creating content is now an accepted necessity, especially for small and medium-sized businesses who need organic traffic to get noticed amongst their competitors. Blogging can be challenging, I’ll give you that. Creating impactful […]

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The complete guide to optimizing the content marketing lifecycle

The complete guide to optimizing the content marketing lifecycle the right way

  Content marketing is a practice that has been on a steady upswing since 2015. It’s a hot subject amongst top influencers in the marketing space, and even Gartner can’t stress how important it is: There’s no denying it: content is the most important tool marketers can use, yet most are ill-prepared and lack the skills and resources to take it […]

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3 proven ways to amplify your content marketing efforts

3 proven ways to amplify your content marketing efforts

Content marketing is tricky. It’s fairly easy to set up the rudiments of a content marketing machine, but getting it to turn a profit is another beast entirely. The reality is that many companies are just barely breaking even. That’s a tough spot to be in. You’re doing just well enough that you don’t want to […]

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How to unleash the power of storytelling to create memorable content for your readers

How to unleash the power of storytelling to create memorable content

Once upon a time I had an awesome high school History teacher named Jesse. He was short, balding, sarcastic, slightly overweight and wore the same pair of washed out jeans almost every day. For our first day of freshman year he whisked us away on an impromptu field trip downtown to San Francisco’s Nike Town […]

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How to scale content marketing through technology: 5 essential tips from Engagio’s Jon Miller

How to scale content marketing through technology

Jon Miller, one of the most influential leaders in MarTech (founder of Marketo and now Engagio) recently hosted an informative discussion during ContentTECH, Content Marketing Institute‘s one-day virtual marketing event dedicated to content marketing technology. With so much experience and vision, Jon was able to shed some light on a few very interesting areas of content marketing, and provided […]

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How to make blogging, social media and email marketing work together

How to make blogging, social media and email marketing work together

Does this sound familiar? You’ve got a blog. You’re active on a few social media channels. You send out an email update every week. It’s a lot of work. You wonder if you’re getting enough results. And you’ve got this sneaking suspicion that there’s got to be an easier way. Good news: there is. You’re […]

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