The Lean Content Marketing Blog

How to get more return on investment from content

Blogging

Don’t be afraid of the content bots: 5 ways to leverage the benefits of artificial intelligence for content marketing

5 ways to leverage the benefits of artificial intelligence for content marketing

Imagine you took a world-class business writer and asked him to rate the quality of several pieces of content in a blind test. Would he be able to tell which ones were created by humans and which ones were produced by automated writing? Well, that’s exactly what Mark Schaefer addressed recently. To find out that… […]

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How to use data to create better content for your audience: 5 essential survey tools

5 essential survey tools to create better content for your audience

If you aren’t including your own customers in your content marketing efforts, you may feel as though your blog posts, articles, and social media updates are missing something crucial. Whether you tailor content to the stated interests of your most loyal customers or you poll your customers and use the information in your posts, that […]

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How to format your blog posts for better readability and SEO: 11 effective tips to improve engagement

how to format your blog posts for better readability and SEO

Engagement is quite the buzzword in content marketing right now. It’s signaling an evolution that’s affecting both content marketers and their audiences. There are two reasons for this shift: The first: smart content marketers have learned that just publishing content more often won’t work. Drowning an audience with more and more content they aren’t engaging […]

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How to build your authority as a writer: 9 proven ways

how to build your authority as a writer 9 proven ways

Modern marketing has evolved over the last decades, and it’s nearly impossible to imagine a marketing strategy without blogging. Therefore, marketers attract bloggers to write savvy and interesting content as it helps to expand the audience and build trust. And more often than not, a writer should establish a community of readers, but how to […]

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How to create engaging content for the senior generation: 6 actionable tips

how to create engaging content for the senior generation

As Baby Boomers move into the retirement demographic – about 10,000 of them have turned 65 every day since 2011 – web designers and content producers are facing a changing populace of web users. Baby Boomers aren’t digital natives, but most of them have learned the language and spend at least some portion of their […]

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The best tools to amplify your content marketing results for long-term success (6/6)

best tools to amplify your content marketing content marketing lifecycle amplify phase

There’s no escaping the fact that we live in an era where content marketing is simply everywhere, with 88% of B2B marketers reporting the use of content marketing in helping them to achieve their business goals. Yet despite its growing popularity, many marketers today still struggle with how to do it effectively, with an alarming 30% of […]

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10 techniques to successfully amplify your content marketing (6/6)

10 techniques to successfully amplify your content

In an ideal world, you’d produce a great piece of content, hit publish and never have to worry about it again. In this same fairytale land, that piece of content would magically get directly in front of the audience you intended it for all on its own, and start generating traffic and leads immediately, without you having […]

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The ultimate list of tools you need to analyze your content (5/6)

best content marketing tools to analyze your content 5th phase content marketing lifecycle

Content marketing is the ultimate way to connect with your audience and build brand awareness. It allows you to tell your own unique story and increase visibility around your product or company. Content marketing is an ongoing cycle whereby success comes from continually optimizing your efforts in every phase of the content marketing lifecycle. It’s also considerably hard […]

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11 content marketing misconceptions that will make you fail [and how to overcome them]

11 content marketing misconceptions that can make you fail

According to CMI’s 2016 benchmark report, only 30% of B2B marketers say their organizations are effective at content marketing. It’s no secret that content marketing has become standard practice for businesses today. Yet many marketers still struggle with how to do it effectively. With content marketing’s rise in popularity has come a slew of false […]

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How to incorporate video into your content marketing for better results

how to use video to optimize your content marketing lifecycle

As marketers, we’re always looking to improve our content, and using video allows you to just that. Videos that explain, teach, and delight give your content a strong boost, and help to bring your audience closer to your brand. According to Wyzowl, 88% of businesses say that video is an important part of their marketing […]

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How to analyze your content to generate maximum content marketing ROI (5/6)

how to analyze your content to generate maximum content marketing ROI phase 5 content marketing lifecycle

While producing and promoting your content is important, measuring the effectiveness of your efforts is vital for content marketing success. Most marketers today struggle with how to prove concrete ROI from their content marketing, and over 56% admit either failing or lacking clarity entirely on whether they are successful or not. It’s easy to create content, hit publish and then forget […]

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How to harness the benefits of guest posting: 5+ tips to make the most of your blog

how to harness the benefits of the guest post

Guest posting is a hot topic in the blogging world, raising questions about how the genre is used. Some find guest posts to be excessively promotional, while others think that the format allows sites to curate a collection of specialized expertise on topics of interest. If you don’t know a lot about a topic, isn’t […]

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The most effective distribution tools to promote your content (4/6)

the most effective tools to promote your content

It goes without saying that content marketing has become standard practice for companies in today’s digital age. When it works, it’s an incredibly powerful way to build relationships and exchange knowledge without overtly pitching your services or products. We know it works, we know its many benefits. Yet what many marketers don’t know and struggle […]

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Revamp, reuse, recreate: 5 [simple] ways to repurpose your blog content successfully

revamp, reuse, recreate 5 ways to repurpose your blog content

Blogs are a kind of endless field. You’ve written dozens or even hundreds of blogs, and yet, more seem to stretch out before you, waiting to fill your site. Unfortunately, staring out into that field, you may start to feel that you’re out of ideas. Really, what’s left to write about? While there will always […]

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A simple guide to promote your content in 2016: part 4 of the content marketing lifecycle

how to promote your content in 2016 phase 4 content marketing lifecycle

You did it. You got your content baby out. You’ve worked long and hard to get here. You’re tired but proud. You’re also glad you followed the tips included in our latest content marketing lifecycle optimization post about being lean to scale your content production to help you create this awesome, fresh piece your audience will love in […]

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Less is more: 7 reduction strategies to seriously improve your content

less is more 7 reduction strategies to create better content

There’s a serious quality problem in the content marketing world, and it’s only hurting marketers. Over the past several years, the value of content marketing has been heavily promoted and accepted, but people have come to misconstrue the tenets of a proper content strategy to emphasize content quantity over content quality. The reality is that both quantity and […]

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10+ of the best tools you need to produce better content (3/6)

best content marketing tools for the production phase

While content marketing is a powerful opportunity to build loyal relationships with your readers, it requires a lot of time and energy to do it successfully. Content marketing is a challenging, ongoing process that requires optimization at every phase in order to succeed. In today’s nonstop digital world that content marketing has quickly taken by storm, marketers’ need […]

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Producing great content for your blog at scale (3/6)

Producing great content for your blog at scale phase 3 of content marketing lifecycle

Content production remains the #1 challenge for most marketers when starting out with content marketing, where a lack of good content continues to be a hurdle many struggle to overcome. While it may seem basic, content creation is a vital component of effective content marketing, yet it isn’t enough. Unfortunately, it’s just one of the phases […]

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The best content marketing tools for the planning phase (2/6)

the best content marketing tools for the planning phase content marketing lifecycle

Earlier this month, we listed the best content marketing tools for the strategy phase, the first phase of the content marketing lifecycle. We discussed how content marketing is a powerful opportunity to build a loyal audience authentically, provided you’re willing to invest the time and effort it takes to do things right. In order to succeed with content […]

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The value of sponsored content: 4 tips to maximize ROI

the value of sponsored content

As Internet users become ever savvier, businesses are having to find more natural ways to advertise and market their value offerings. One of the best ways to do this is by sponsoring content. If you’re going to spend money on sponsored content, however, you need to ensure you’re getting the most out of it. Consumer […]

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Plan your content marketing to set you up for success (2/6)

plan your content marketing to set you up for success

We’ve said it before and we’ll say it again: content marketing is an ongoing cycle that requires optimization at every phase in order to be successful. Effective content marketing is about managing the entire content marketing lifecycle– strategizing, planning, producing, promoting, analyzing and amplifying, and repeating. But if you’re just getting started with content marketing, it’s easy to over-focus […]

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Scoop.it’s content marketing & technology survey: what are your expectations from technology in 2016?

content marketing and technology survey

What are the biggest challenges you face today with content marketing? How much time and money do you invest in your content marketing efforts? Can technology help make you more efficient? These are all questions you’ve more than likely asked at one point or another. We’ve even asked them ourselves. While content marketing has continued to grow and further establish itself […]

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Outsourcing content creation made simple: 5 [easy] ways to find the right freelancer

outsourcing content creation doesnt have to be hard if you do this

A long time ago, I managed up to 20 freelance writers at a time. They helped me create content for a series of niche websites. I learned a lot hiring them and working with them. If you’re struggling to create enough content in-house, it might be time to consider hiring some freelance content creators. If […]

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Blogging ROI: how to calculate the long-term ROI of your blog posts

Blogging ROI how to calculate the long-term ROI of your blog posts

ROI is the preeminent measure of success for any business. The vital role ROI plays is indisputable as it provides concrete, measurable proof of the effectiveness of any marketing program against the cost of the program. Evaluating ROI can determine how budgets are allocated, how a business plan for an organization is developed and can […]

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Visual content marketing 101: 5 ways to use visuals as the foundation of your content

5 unique ways to use visuals in your content

Visual content is a powerful way to make your content more engaging. Adding images to blog articles and social media posts are just a few proven ways to substantially boost engagement. While widely viewed as an add-on strategy meant to supplement or enhance written content, visual content marketing goes beyond simply including a stock photo in your blog or social media posts. […]

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How to find awesome content your email subscribers will love

how to find awesome content your email subscribers will love

Are you sending out email updates to promote your new content? If you are, give yourself a pat on the back. Because most marketers aren’t. This was one of the biggest surprises we found after surveying 1,038 SMB marketers on their content marketing best practices and analyzing the results using our Content Marketing Grader tool. Only 29% […]

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