The Lean Content Marketing Blog

How to get more return on investment from content

Blogging

How to use WordPress + Google Docs to help you collaborate more effectively on your blog

how to collaborate more effectively on your blog wordpress and google docs integration

Who writes directly in WordPress? Bloggers: Do you draft posts in WordPress or somewhere else first then import into wordpress? — Devesh Khanal (@deveshkhanal) January 28, 2016 Not many people it seems. Good content requires collaboration: drafting, comments, reviews, editing, etc. Even natural-born writers need editors. Perhaps more importantly, content marketing is not about creating content […]

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Quantity vs quality: why a balance is key to content marketing success

quantity vs quality why balance is key to content marketing success

This is one of the core questions content marketers struggle with. How you answer it will shape your content strategy, your budget, and more. No content marketer answers this question in the same way. Even on this blog, there might be some dispute. Depending on your budget, your audience, or your business model, you may need […]

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The #1 step you need to take to maximize your content reach

how to maximize your content reach

We recently surveyed 1,000+ SMB marketers on their content activities. 80% claimed they invested time to maintain a blog, which is great. Creating content is now an accepted necessity, especially for small and medium-sized businesses who need organic traffic to get noticed amongst their competitors. Blogging can be challenging, I’ll give you that. Creating impactful […]

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The complete guide to optimizing the content marketing lifecycle

The complete guide to optimizing the content marketing lifecycle the right way

  Content marketing is a practice that has been on a steady upswing since 2015. It’s a hot subject amongst top influencers in the marketing space, and even Gartner can’t stress how important it is: There’s no denying it: content is the most important tool marketers can use, yet most are ill-prepared and lack the skills and resources to take it […]

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3 proven ways to amplify your content marketing efforts

3 proven ways to amplify your content marketing efforts

Content marketing is tricky. It’s fairly easy to set up the rudiments of a content marketing machine, but getting it to turn a profit is another beast entirely. The reality is that many companies are just barely breaking even. That’s a tough spot to be in. You’re doing just well enough that you don’t want to […]

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How to unleash the power of storytelling to create memorable content for your readers

How to unleash the power of storytelling to create memorable content

Once upon a time I had an awesome high school History teacher named Jesse. He was short, balding, sarcastic, slightly overweight and wore the same pair of washed out jeans almost every day. For our first day of freshman year he whisked us away on an impromptu field trip downtown to San Francisco’s Nike Town […]

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How to scale content marketing through technology: 5 essential tips from Engagio’s Jon Miller

How to scale content marketing through technology

Jon Miller, one of the most influential leaders in MarTech (founder of Marketo and now Engagio) recently hosted an informative discussion during ContentTECH, Content Marketing Institute‘s one-day virtual marketing event dedicated to content marketing technology. With so much experience and vision, Jon was able to shed some light on a few very interesting areas of content marketing, and provided […]

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How to make blogging, social media and email marketing work together

How to make blogging, social media and email marketing work together

Does this sound familiar? You’ve got a blog. You’re active on a few social media channels. You send out an email update every week. It’s a lot of work. You wonder if you’re getting enough results. And you’ve got this sneaking suspicion that there’s got to be an easier way. Good news: there is. You’re […]

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5 blog post formats that will work in 2016

5 blog post formats that will work in 2016

Blogging undergoes changes from year to year, but rarely do you see classic blog post formats and structures go out of style. These stick around because they’re effective. This year, you’ll want to focus on certain formats, while ditching others. But because things change so quickly, it’s imperative that you avoid making costly mistakes that […]

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5 key success factors for your content marketing in 2016

5 key success factors for your content marketing in 2016

It’s that time of the year when there will be much focus on devising marketing strategies that will help improve this year’s marketing efforts – including your content marketing. After looking at your last year’s performance and if you’re still planning to put together a new one, here are some key success factors for your […]

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How content marketers will bridge the divide between top and bottom of the funnel content

Bridge-the-Divide_700x350

There is a substantial divide between top and bottom funnel content. While marketers can efficiently advertise bottom funnel content via PPC, display, and other online advertising mechanisms, these forms of advertising hold no reward for top of the funnel content such as blog posts, podcasts, and videos. In a recent podcast, Relevance Co-Founder and VP […]

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Content marketing best practices: what we learned from 1,000+ SMB marketers

Adoption of top lean content marketing best practices by SMB marketers copy

Content marketers have no shortage of advice when it comes to best practices. The industry clearly practices what it preaches and publishes a gigantic amount of content on… how to do content right. So how do you cut through the clutter and get clarity on what’s important? Especially if you don’t have time to read […]

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How to build a valuable email list by delivering value [SPEED email, Part 2]

achieving email SPEED - part 2 - How to build a valuable email list by delivering value

As an email marketer, you need to create an email list—and grow it. Does that mean your list needs to be large? No. But it should contain the addresses of people whose challenges are largely relevant to the solutions you provide. You see, above all, the email list you build has to be useful. Useful […]

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4 examples when visual content wins over text content

4 examples when visual content is better than text content

It would be inaccurate to say that textual content is on the way out. After all, it’s hard to imagine a business world where text doesn’t hold weight in conveying messages and explaining value propositions. However, it’s clear that visual content is moving in and will stick around indefinitely. As a content marketer, it’s imperative […]

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Announcing the survey for Scoop.it’s Annual Content Marketing Report 2016

scoop.it annual content marketing report 16

What content marketing KPIs are most businesses following? Where do marketers look for information about their jobs? What are the topics everyone should follow today?  If you have ever asked yourself these questions, you are not alone. At Scoop.it, we spend a lot of time thinking and writing about the content marketing industry. Our product is even […]

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Best of content marketing articles, Q4 2015

Best of content marketing articles, Q4 2015

We wanted to share with you the Best Of Content Marketing articles we wrote in the past 3 months. Let us know if you like them in the comments! On track to Content Marketing ROI? Take the 5′ test We’ve created the first interactive Content Marketing ROI Grader. It takes less than 5′ to complete it […]

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What makes people click? 13 ways to write irresistible calls to action

What makes people click

“Read more now!” “Get it today!” “Get your free copy here.” If you’ve spent any time online, chances are you know why these calls-to-action (CTAs) are so effective. When it comes to CTAs, there’s a right way and a wrong way to do them and the right way is a whole lot more effective. If […]

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How much does Content Marketing Software cost?

how much does content marketing software cost

As content marketing matures, there are more and more reasons why you need content marketing software. TopRank – Lee Odden’s leading content marketing agency – recently released its selection and review of the best content marketing software you should consider to plan your content marketing strategy for 2016. I encourage you to read it: ok, […]

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6 tips to be a more efficient content marketer

6 tips to be a more efficient content marketer

Busy professionals seem to always feel that there aren’t enough hours in a day to get things done. It can be easy to put your content marketing efforts off until a day when you’ll have free time available to pursue them. While you’re procrastinating, your competitors are busy deploying a full-scale content marketing strategy that […]

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Content co-creation: what is it and how to do it

Creating engaging content is the biggest challenge content marketers face. It beats out time constraints, limited budgets and even staffing challenges. That’s why we’re all constantly looking for ways to make content development easier. And if we can’t make it easier – or cheaper – we’re trying to make it more efficient. If you’ve been […]

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Getting started with Content Marketing – Hubspot & Scoop.it’s complete guide

To “do” content marketing, you need to “do” content. But when marketers set out to actually build a content creation team, there’s the dream, and there’s the reality. Since 90% of all the data in the world has been generated over the last two years, search engines had to find a better way of identifying quality […]

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5 keys to effectively use images that complement your blogging efforts

5 keys to effectively use images that complement your blogging efforts

While finding skilled writers and editors may be paramount to your content marketing efforts, it’s critical that you don’t forget about imagery and visual content. When it comes to positioning your blog as a premier source for quality content and ideas, images go a long way in pushing you to the top. The issue is […]

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4 ways to use interactive content in marketing

4 ways to use interactive content in marketing

While there’s nothing wrong with standard text-based content, it’s important that businesses develop alternative methods for “spicing things up.” When used in conjunction with quality articles, blog posts, and website copy, interactive features can really enhance the entire content marketing campaign. The value of interactive content. Depending on who you ask, you’ll get different terminologies. […]

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