The Lean Content Marketing Blog

How to get more return on investment from content

Blogging

Want to Make Blog Posts More Engaging? Apply These 15 Tricks

Want to Make Blog Posts More Engaging - Apply These 15 Tricks

Do you read online? Come on… be honest. Because if you’re like most people, you don’t read online. You scan. According to usability specialist Jakob Nielsen, on average readers actually read only about 28% of words on the page. Nielsen wrote an entire study about how web users read the web.  He estimates that while […]

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Don’t Limit Your Content Marketing Team: Grow Your Content Production and Reach with Contributors

You Can’t Do it All on Your Own- Extend Your Content Marketing Team

Despite what my friend Eddie would say, even Messi can’t do it alone. Let’s see if some of these quotes I heard or felt about my content marketing team sound familiar:

“I’m always behind on my publishing goals”.

“I know if I had more content to distribute I would have more traffic on my website, but I don’t have enough resources to write this content”.

“My co-workers who are supposed to write something for me keep pushing back the deadline”.

“I can’t constantly follow up with all my co-workers to make sure they share my content to their social network”.

Rings a bell? Don’t worry there are ways to cope with that.

First of all, if you’re still not sure how content curation can solve some of your content struggles, then have a look at this must-read post by Heidi Cohen on the 3 no-brainer reasons you should start curating content, and then come back here for more tips.

I’ve identified two reasons to expand your content marketing team that can really help you increase your content production and your content reach: extend the party committee so others can write and curate with you, and/or leverage your co-workers’ social audience.

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How to Make Old Content Topics More Exciting

How to Make Old Content Topics More Exciting

Obviously, one of the best ways to stay exciting is to look to what’s new—read up on industry news, check out your competitors’ blogs, and listen to what your customers are talking about, and use that information to generate some fresh, new material. However, this isn’t always possible. When it isn’t, you’ll have to look back at some of the older topics you’ve covered and find a way to present them as if they’re new—in a fresh, exciting way.

There are several strategies you can use to accomplish this.

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Introducing Workflows, Drag and Drop Newsletters and Lead Analytics to Improve Content Marketing ROI

ROI is just around the corner with Scoop it Content Director

The launch of Sccop.it Content Director in February was a huge success and a number of you already love the product! We wanted to thank you for the continuous feedback to help us improve it, and are happy to announce the release of a new version of Scoop.it Content Director that takes into account the many enhancements you asked for and that will help you generate more ROI with your Content Marketing.

This new release is centered on three main areas:

– Scale your content marketing with contributors,

– Create engaging newsletters in minutes with a new drag-and-drop editor,

– Measure What Matters – improve and prove the ROI of your content with the new analytics.

We will host a webinar on May 20th to show you how you can leverage Scoop.it Content Director to improve your Content Marketing strategy and ROI. You can register here.

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How to Build a Content Marketing System to Amplify your Blogging Efforts

How to Build a Content Marketing System to Amplify your Blogging Efforts

Content marketing has been the most successful method of acquiring users for our startup Process Street. A number of people ask me about my process (no pun) for creating and marketing content that drives users to our product, so I wanted to give the Scoop.it readers the inside scoop.

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How to develop a real partnership with your freelance writer

How to Develop a Real Partnership with your Freelance Writer

In the article I wrote on April 16th, “How We Addressed our Main Content Marketing Pain by Outsourcing to Freelancers”, I explained the process of selecting and using a freelance writer. We did not take the decision to outsource lightly but were facing a difficult situation where we needed to create content and in-house writing […]

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Content Marketing ROI: Do eBooks and White Papers Generate More Leads Than Blogs? A Data-Driven Answer

Content Marketing ROI - Do eBooks and White Papers Generate More Leads Than Blogs? A Data-Driven Answer

There are so many content marketing formats that it can be hard to decide which to focus on. White papers, ebooks, slideshares, blogs, infographics, curated content, videos, etc. They all have their merits but don’t come at the same cost. On one hand you have long form, epic content that can take days/weeks to produce. […]

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15 Proven Ways to Get More Traffic to Your Blog

15 proven ways to grow traffic on your blog

Who doesn’t want more website traffic? Like money or good looks, it seems like it’s just not possible to have too much traffic to your blog.

Trouble is, traffic is tricky. You can buy it, sure. But if you don’t convert that traffic into dollars, you’re losing money. And to actually see ROI, you have to not just make back the money you’ve spent on advertising. You’ll also have to cover the overhead for your business and the time you spent managing it all.

If you go the other way and build up free traffic, you’ll have to get enough results to justify your time. Anybody can spend an afternoon building traffic to their blog. But did they get enough traffic from those efforts to justify the time spent and the opportunity lost?

It is, of course, possible to get an ROI on your blog traffic work. I’m about to give you specific ideas for exactly how to do that.

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7 Actionable blogging tips for content marketers that are proven to get results

Blogging remains the pillar of content marketing, particularly for SMBs. But when you browse many company’s websites, you realize their blog is under optimized.

 

So why is blogging for content marketing so difficult?

1. It’s hard to maintain the discipline: even when you have an in-house team of content writers, creating content is time consuming and it takes a lot of efforts to maintain the rhythm. Publishing great content on a consistent basis costs a lot.

2. It’s easy to get demotivated by the lack of impact. Initially a blog doesn’t get much traffic so for ROI-driven management team, it’s tempting to dismiss it into the “tried this; didn’t work” category.

Fortunately, getting results out of your content marketing in general and out of your blogging efforts in particular is accessible to anyone. Sure, it requires some particular techniques but the good news is they’re not particularly hard to implement.

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8 Ways to Integrate Social Media and Blogging according to Guy Kawasaki

“A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans. Now blogging and social media not only amicably coexist; they complement each other. The trick is to use a blog to enrich your social media with long-form posts and to use social media to promote your blog.”

Source: blog.marketo.com

Last year, one of our most successful blog post was titled: “Social Media Publishing Is Dead (as we know it)“. Its premise was that because of declining organic reach for brands and pages on Facebook (that the company was open about and that in fact is impacting all other social networks), social media could no longer be considered as a standalone publishing activity.

What do we mean by that?

Historically, many brands and companies have considered their Facebook, LinkedIn or Google+ pages as some form of web pages they could maintain by publishing content to it and generate engagement, independently of their main website. Community Managers who were independent from Content Strategists were managing these pages with different objectives than the ones being defined for the company’s Content Strategy.

This doesn’t work any more as many now agree, including Guy Kawasaki, the well-known evangelist and author of the Art of Social Media.

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Content curation on WordPress: how to do it right.

Content Curation on Wordpress - how to do it right - compared benefits of the various solutions

One of the main ways to to leverage content curation for business is to add curated content to your website or blog. By selecting the most interesting content for your target audience and adding some context to it, you will naturally show your expertise to your visitors – a good objective in itself. But, if you do it right, you should also enjoy the following benefits:

  • Audience engagement as readers can now discover more interesting content than just your own stories or product news: loyal visitors will stay longer, hopping between related curated pieces, and have reasons for coming back or even subscribe to receive your email newsletters.

  • SEO as your Website now contains more quality content on your niche topic which can be indexed by Google. Not only will that content be well targeted and relevant but it will also be organized and contextualized which is what Google is looking for (more on seo benefits of content curation here).

  • Social Traffic as your readers can share content they like while directing traffic to your site (more on why you should use a content hub for your social media publishing here).

  • Conversions as readers of your curated content are not just clicking on links in your tweets or Facebook posts to end up on third-party websites, but are instead being directed to your own website that now acts as a content hub. You can incorporate call-to-actions in your hub to either contact you, subscribe to your newsletter or request a demo of your product (more on how to use content curation for inbound marketing and lead generation here).

So how do you integrate curated content to Wordpress in the right way, to reach these objectives?

Not all integrations are created equal, and some integrations will not deliver the above benefits in an optimal way. Here are the pros and cons of key integration options that you should be aware of:

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Your Business Blog Sucks. Here are 6 Reasons Why.

“Content is king!”

“Content is the new SEO!”

“Content is the new PR!”

What isn’t content these days? You hear about it all the time, you know you have to do it, you might even be doing it. But, are you doing it right? Just because you’ve started a blog, doesn’t mean you’re a content marketer. Don’t worry, though, I’m here with a few reasons why your blog might suck and some tips to change that

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