The Scoop.it Content Marketing Blog

How to get more return on investment from content

Content Marketing

Content marketing best practices: what we learned from 1,000+ SMB marketers

Adoption of top lean content marketing best practices by SMB marketers copy

Content marketers have no shortage of advice when it comes to best practices. The industry clearly practices what it preaches and publishes a gigantic amount of content on… how to do content right. So how do you cut through the clutter and get clarity on what’s important? Especially if you don’t have time to read […]

Read More

How to build a valuable email list by delivering value [SPEED email, Part 2]

achieving email SPEED - part 2 - How to build a valuable email list by delivering value

As an email marketer, you need to create an email list—and grow it. Does that mean your list needs to be large? No. But it should contain the addresses of people whose challenges are largely relevant to the solutions you provide. You see, above all, the email list you build has to be useful. Useful […]

Read More

4 examples when visual content wins over text content

4 examples when visual content is better than text content

It would be inaccurate to say that textual content is on the way out. After all, it’s hard to imagine a business world where text doesn’t hold weight in conveying messages and explaining value propositions. However, it’s clear that visual content is moving in and will stick around indefinitely. As a content marketer, it’s imperative […]

Read More


Getting started with email marketing – Achieving email SPEED

With all the shiny objects flying around the digital marketing space, email marketing tends to lose its luster. Consequently, small business marketers that choose to leave it out of their media mix lose sales opportunities. You don’t want that. If you’re new to email marketing, struggling to get traction with it, or failing to justify […]

Read More


Announcing the survey for Scoop.it’s Annual Content Marketing Report 2016

scoop.it annual content marketing report 16

What content marketing KPIs are most businesses following? Where do marketers look for information about their jobs? What are the topics everyone should follow today?  If you have ever asked yourself these questions, you are not alone. At Scoop.it, we spend a lot of time thinking and writing about the content marketing industry. Our product is even […]

Read More

7 rules for scaling your content marketing strategy

7 rules for scaling your content marketing strategy

Content marketing is a theoretically great strategy for any business, but referring to it that way leads to a misconception that it’s a one-size-fits all strategy. Unfortunately, that simply isn’t the case. If you’re a large corporation with hundreds of employees and strong competitors in your field, you can’t get away with making one small […]

Read More

How to generate ROI out of your content marketing in 2016 – webinar with Buzzsumo & Scoop.it

Content Marketing ROI can take time to achieve. Even with the best content and the smartest strategy, it can take weeks or months to build the right audience and see the compounding benefits that cumulate over time. So while you’re executing your content plan, how do you know whether you’re on the right track? If […]

Read More

Best of content marketing articles, Q4 2015

Best of content marketing articles, Q4 2015

We wanted to share with you the Best Of Content Marketing articles we wrote in the past 3 months. Let us know if you like them in the comments! On track to Content Marketing ROI? Take the 5′ test We’ve created the first interactive Content Marketing ROI Grader. It takes less than 5′ to complete it […]

Read More

How to reformat one piece of content into an entire marketing campaign

How to reformat one piece of content into an entire marketing campaign

This is my favorite content marketing quote: “Our goal is to create the least amount of content with the maximum amount of impact.” Robert Rose, Chief Strategy Officer for the Content Marketing Institute Here’s the tone I hear those words in: There are several reasons to create less content: 1. So-so content fails. Good content […]

Read More

What makes people click? 13 ways to write irresistible calls to action

What makes people click

“Read more now!” “Get it today!” “Get your free copy here.” If you’ve spent any time online, chances are you know why these calls-to-action (CTAs) are so effective. When it comes to CTAs, there’s a right way and a wrong way to do them and the right way is a whole lot more effective. If […]

Read More







How much does Content Marketing Software cost?

how much does content marketing software cost

As content marketing matures, there are more and more reasons why you need content marketing software. TopRank – Lee Odden’s leading content marketing agency – recently released its selection and review of the best content marketing software you should consider to plan your content marketing strategy for 2016. I encourage you to read it: ok, […]

Read More

A year ago, I made this prediction for content marketing…

Content marketing Institute’s founder Joe Pulizzi does a yearly round-up of influencers’ prediction for content marketing collecting thoughts from various industry influencers. I was honored to contribute last year and here’s what I had in mind. My prediction for content marketing in 2015: Content marketing had so far primarily been a big player game: sure some Small/Midsize […]

Read More

6 tips to be a more efficient content marketer

6 tips to be a more efficient content marketer

Busy professionals seem to always feel that there aren’t enough hours in a day to get things done. It can be easy to put your content marketing efforts off until a day when you’ll have free time available to pursue them. While you’re procrastinating, your competitors are busy deploying a full-scale content marketing strategy that […]

Read More

Why you need content marketing software

Why you need a content marketing software

Content marketing has a lot of moving parts. The good thing is there are a thousand ways to customize it, re-imagine it, and gain an edge on our competitors. The downside? It’s a lot to manage.

Fortunately, marketers today are way luckier than the marketers of yesteryear. We’ve got computers! We’ve got a thousand tools to create, manage and promote our content with.

The trick is to manage all those tools and the work they facilitate as nimbly and effectively as possible. This is why you need a content marketing software. You need one unifying tool or system to manage all the moving parts. Otherwise you’re working with a patchwork of systems, constantly trying to fill in the gaps between them.

Read More

Content marketing for politicians: don’t underestimate its value!

Content marketing for politicians: don’t underestimate its value!

The average American voter is unaware of the pervasiveness of calculated marketing within political campaigning. However, as marketers, we’re extremely cognizant of just how much branding goes into campaigning efforts – at any level. And while there will always be a place for radio spots and television ads, the truth is that a healthy majority […]

Read More

Content co-creation: what is it and how to do it

Creating engaging content is the biggest challenge content marketers face. It beats out time constraints, limited budgets and even staffing challenges. That’s why we’re all constantly looking for ways to make content development easier. And if we can’t make it easier – or cheaper – we’re trying to make it more efficient. If you’ve been […]

Read More


A beginner’s guide to content curation

A beginner’s guide to content curation

Never tried content curation? Not sure it could work for your business? Then this is the post for you. A beginner’s guide to content curation First things first: What is content curation? It can be as simple as sharing other peoples’ content. Nothing too complicated there, right? So if you’ve ever retweeted a tweet or shared […]

Read More

Getting started with Content Marketing – Hubspot & Scoop.it’s complete guide

To “do” content marketing, you need to “do” content. But when marketers set out to actually build a content creation team, there’s the dream, and there’s the reality. Since 90% of all the data in the world has been generated over the last two years, search engines had to find a better way of identifying quality […]

Read More

3 ways your brand’s online community can lift engagement

3 Ways Your Brand’s Online Community Can Lift Engagement

Achieving high engagement levels — and lifting them even higher — is one of the biggest challenges to operating a successful online community. How to keep community members active and engaged received a lot of attention in a podcast recording with Chris Hemedinger and Shelley Sessoms of SAS. Shelley and two other Community Managers report […]

Read More