If you’re looking to improve the quality of your content and the productivity of your marketing team, it might be time to invest in your content review process. 

It takes a lot of work to generate ideas, then draft, conceptualize, and edit content to fit the new market environment. The deadlines are intimidating, which only makes it worse. But if you’re well-organized, you can easily overcome these difficulties, save time, and avoid stress.

Here’s a guide on how to develop an effective SaaS content marketing plan.

If you want to be successful curating and creating your own content, you need to know the types of content your audience wants to consume. But what are the most valuable content mediums and formats?

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs. 

Here’s how to create and leverage a winning content marketing funnel for your brand. 

Mobile marketing is essential for digital marketing success. Here’s how to optimize your content for successful mobile marketing in 2022.

As the world of content marketing becomes ever more competitive, the types of posts you publish can significantly impact both your rankings and your conversion rates. 

You have been trying so hard to work on your content marketing. You have read hundreds of “10 things to do” articles on content marketing and content creation. You have tried all things possible, but absolutely nothing is working! 

In this article, we’re going to explore some of the ways you can leverage the power of content marketing to develop your personal brand, expand your reach, and build audience trust.

In the B2C world, it can be difficult to grab the attention of your customers and compel them to make a purchase. This is especially true if your product is niche or if you are competing against much more popular brands. And if you are new to the market and need to inspire some initial trust, it’s an even bigger challenge. 

Companies use digital marketing to attract and convert customers online, and content marketing is often at the heart of these digital strategies. Recent findings put out by Lyfe Marketing show that over 70% of the digital audience prefers to learn about a company and its products through blog posts and articles rather than via ads. 

Meta Description: Content automation is becoming a reality in the digital marketing industry. Here’s how content automation is changing content marketing and driving companies forward.

Over the last few years, user-generated content (UGC) is one of the hottest topics in digital marketing. However, during the COVID-19 crisis, it seems it’s more important than ever to earn customers’ trust with reviews, unboxing videos, and social media takeovers for your marketing campaign. 

For years, Scoop.it has provided content solutions for individuals and the enterprise. When I talk with Scoop.it customers, they often ask about the differences between solutions and which is best suited for their needs. I have written this article to summarize these differences.

The SaaS industry is growing at a staggering rate, with the global SaaS market worth more than 145.5 billion US dollars. In the years to come, the market value is going to surpass 170 billion US dollars, so there is no denying that this is both a lucrative and a highly competitive industry for newcomers and established businesses. 

It’s no surprise that content marketing is a powerful marketing tool that helps businesses achieve their conversions and sales goals. Creating high-quality, engaging content and solving your customers’ pain points is a result-driven strategy that convinces your potential customers to come back for more. According to statistics, content marketing is a cost-effective tactic that generates 3X more leads compared to traditional marketing tactics.

Content marketing is one of the hottest marketing channels for years now, and for a good reason. It produces an amazing return on investment and a single piece of content that performs well can bring in new business for months after it gets published.

In the world of online marketing content is king. Any business that’s looking to attract a greater audience and grow its customer base needs to create a strong content marketing strategy first.