The Lean Content Marketing Blog

How to get more return on investment from content

Content Marketing

Essential tips for consistent content marketing success

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Content marketing is not dead; it is one of the most effective strategies you can implement. According to some estimates, 60% of marketers create at least one piece of content each day while 57% reported custom content is their top marketing priority. What’s more, content marketing costs 62% less than traditional marketing but generates 3 times […]

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4 options for managing your subscriptions better right now

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There’s no denying that most sales teams have a messy (at best) approach for managing subscriptions. However, subscriptions are the bread and butter of many sales teams—even though they’re often taken for granted. Once you get a subscription from a customer, it’s easy to count on that regular income. You might even get a few subscriptions […]

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The 5 crucial steps to measure content performance – Scoop.it Webinar

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Is your content marketing really effective? Here’s the truth: most marketers are unable to answer that question. Yes, 56% of them admit either failing or lacking clarity on whether they are successful or not. Why? Because measuring the ROI of content marketing has never been an easy task. Yet analyzing your content efforts is vital […]

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5 content marketing apps that will grow your productivity

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Online marketing goes viral and it requires a lot of valuable content. When it comes to creating this content online, there are plenty of options to help you manage it quicker – do your graphs vivid, tables comprehensible, infographics – vocal. With target audiences of businesses shifting online and getting more and more educated, top-notch […]

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Beyond excel: modernize your content marketing

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Excel is undoubtedly an extremely useful product. Everyone uses it. It can help you organize and analyze data, map out your quarterly achievements, and keep track of important statistics. But excel alone is not sufficient for strategic content marketing. A shockingly high number of marketers still use excel as their primary content marketing organizational tool. […]

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Build your content marketing machine for effective lead generation – Scoop.it Webinar

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In our last webinar, we provided techniques and tools to help you design an effective, high-converting content strategy. If you missed it and got 20 minutes spare time, you can catch up and watch the replay here. Even though a documented content marketing strategy is the #2 key success factor for B2B marketers (according to the […]

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A 5-step blueprint for lead generation through content marketing – Podcast series

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Want to finally generate leads from content marketing? You’re in good hands! Content marketing, when done properly, gives birth to leads. And it’s proven! According to a study by Impactbnd, “B2B marketers who use blogs generate 67% more leads per month than those who do not.” Yet, many marketers still don’t believe content works for […]

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6 surprisingly simple ways to become a more confident writer

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There’s an epidemic sweeping through the content writing industry. People are spending more time curating other people’s content than crafting their own original pieces. In a world where it’s easy to simply grab something from someone else and share it with your audience, you may be falling prey to this dangerous trend. You may assume […]

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How to assemble a killer content team

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So you want to do content marketing – and in a big way. This isn’t going to be a tentative test. You’re making an aggressive, committed, all-in push to create and engage an audience for the long-term. First of all – good for you! Content marketing is effective, and increasingly more effective than advertising. And […]

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Content curation for agencies – how to get started

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When a business hires a marketing agency, they are only interested in one thing: results. Whether it be more leads, better SEO, more traffic, or improved social engagement, agencies can offer these businesses peace-of-mind when it comes to common marketing challenges. Here at Scoop.it, we work with dozens of marketing agencies who offer their clients […]

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Start documenting your content strategy with Scoop.it Content Director

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Content marketing success cannot be reached without a well-designed, clear and detailed strategy – yet a lot of marketers skip this process. According to this article from Content Marketing Institute, a documented strategy is actually the #2 key success factor for b2b marketers. Top performing marketers document their #ContentMarketing strategy via @cmicontent Click To Tweet So […]

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How to design a content strategy that generates leads from day one – Scoop.it webinar

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If you are just getting started with content marketing, rebuilding your strategy, or simply having a hard time generating results from lead generation, this is for you. Too many marketers still believe it’s impossible to create content that will generate leads from the very beginning. Yet, they know that all content should convert. And ideally, it should […]

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4 hard truths nobody will tell you about content marketing

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Today content has acquired all features of commodities. People demand and seek it everyday. We consume information in such an amount that blogging has become as popular as drinking coffee at Starbucks. However, only professionals know the real truths covered from untrained eyes. Here are those four truths every marketer can turn into significant conversion […]

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[Success story] The Photo Academy: How content marketing can inspire, educate, and speed up the decision-making process

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A few weeks ago, we caught up with Thephotoacedemy.com, one of our clients who implemented Scoop.it Content Director last summer. That was the perfect opportunity to have a complete feedback on their use of our content marketing automation software and share that with you. Let’s discover this together! Who is The Photo Academy? Why do […]

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