The Lean Content Marketing Blog

How to get more return on investment from content

Content Marketing



5 proven benefits of editorial calendars

Ever heard of “random acts of content”? It’s an activity many content marketers fall prey to when they don’t have a coherent content strategy – or they have a content strategy, but they don’t follow it in a disciplined way. Basically, “random acts of content” is when you just publish whatever occurs to you, without […]

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How are copywriting and content marketing different?

How do you distinguish between copywriting and content marketing? In your personal circles, you might use the terms interchangeably—in fact, many offices and professionals do. But in reality, they’re very different concepts—and if you want to make the most of either one, you need to know why it’s distinct from the other. Copywriting Copywriting is […]

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Are you making these 4 reader persona mistakes?

In an effort to humanize your audience and give your content a specific voice, you’ve probably taken the time to develop your very own reader personas. But have you done it the right way? There are lots of myths and misconceptions on this topic. If you want to create crisp reader personas that actually allow […]

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The 9 features of a perfect content writing environment

If you want to be a successful content marketer, you need to have the time, energy, and motivation to produce large volumes of high-quality work. Even the most naturally motivated writers may find themselves unable to move forward if they aren’t in an environment conducive to that production. Ideally, you’ll be able to find, in […]

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How to use blogging as a powerful promotional tool for small businesses

Blogging is a trendy activity in today’s marketplace. Most businesses, companies, and influencers are developing and growing their professional blogs with one purpose: business growth. A blog will often improve the expansion of brands in the marketplace. The more popular a blog becomes the better awareness will the business receive. Most businesses are developing their […]

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Interactive content: how to make it work for you

Every content marketer wants more results from their content. More engagement. More traffic. More leads. More shares. You name it. Most of us choose one overarching strategy to pursue those KPIs: We create more content. Every single year, we create more and more content. The “more is better” strategy can work – to an extent. […]

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What is sales enablement?

Marketing and sales teams are working closer than ever, there’s no need to state the obvious. In most cases, marketing teams’ #1 goal is to generate leads and provide relevant information to help sales teams be informed and prepared. This is how the term “sales enablement” was born. In a nutshell, sales enablement means improving […]

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5 tips for creating high-converting video reviews

It’s no surprise that video content is performing exceptionally well these days, but one of the major challenges – from a marketing perspective – is knowing which types of video to use. While there are many different formats, video reviews consistently deliver high returns. Video reviews consistently deliver high returns. @Number1AnnaJo Click To Tweet Understanding […]

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5 ways the “Research Content” feature can improve your content marketing

You can do content marketing without software. But as our CEO, Guillaume Decugis says, it’s kind of like “bringing a knife to a gun fight.” And no, spreadsheets aren’t software. Compared to what your competitors are using, spreadsheets might as well be stone tablets at this point. Also, don’t tell me you have to use […]

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How to get more traffic to your blog with influencer outreach

Maintaining a company blog is no small investment. Content marketing expert Jay Baer once estimated that the average company blog post costs $900 to produce – and that didn’t even include promotion costs. With expenses like that, you need to be generating significant results. Ultimately, of course, you want revenue from your posts. That means […]

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4 tips to help you simplify your content strategy

Are you overwhelmed by everything that you’re supposed to do in the area of content marketing? You’re probably getting advice from a bunch of different directions – much of it time-consuming and/or conflicting. What are you supposed to do? The state of content marketing If you aren’t careful, content marketing can become a buzzword within […]

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5 ways to make the most of the freelance content marketer lifestyle

Many content marketers are tied to an agency or are simply in-house. But a huge number of us are also freelancers. It’s an exciting lifestyle, with severe peaks and valleys: unsteady but good pay, flexibility, and the respect accorded to a contractor over an employee. Despite all the possibilities, I feel that many freelancers aren’t […]

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Outsourcing your content: the Dos and Don’ts

It’s a phenomenon. Over 60% of businesses are now outsourcing their content to freelancers and agencies. This is probably a good move: content creation requires a particular set of skills, and it’s often best to leave to those with expertise. At the same time, knowing how to outsource your content needs effectively remains an inexact science. […]

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Weekdays or weekends? What’s the best time to send your emails

Just like ‘timing is important’ in comedy so is it in email marketing.
The email send time is one of the most important things to consider if you wish to get your emails opened. And the perfect combination of sending at the right time to the right consumer in the right frame of mind is what lies behind the success of any email marketing strategy.

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Rethinking content marketing in the age of big data

Every company today is collecting massive amounts of business data, but is this benefiting your content marketing strategy? Oftentimes, companies will spend hours pouring over the data they’ve collected only to come up with a few tidbits of information to enhance your content. That’s hardly worth the time and resources spent. If this sounds like […]

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The 4 most important things to remember when setting up experiential marketing

In an era when products are ordered with the click of a mouse button, customers still crave the in-person experience. There’s no substitute for being able to try a product, whether it’s at an event specifically dedicated to brand immersion or an engaging experience as part of a larger event, like a trade show or […]

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6 ways to skyrocket your ROI with content marketing automation

Content marketing is hard – it’s definitely much more than hitting “publish” after creating a good piece of content, and wait for things to magically happen. Content marketing is a methodology, and it’s truly rewarding when done right.  That being said, too many marketers still struggle with content marketing (only 30% of them feel they’re […]

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5 habits that inspire creative thinking

As aspiring innovators and thought leaders, people like me are always trying to remove the limits of our thinking—dreaming up new ways to hack our brain to invent unique perspectives that will improve our business, our life, and the world. While some people are just born beautiful freaks, others (like me) have to discover and […]

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