Ever since we started to work on Scoop.it, we’ve had this question: is it fair to use other people’s content for your own good: in other words, how ethical is content curation? Is it even legal?
A quick look at history clearly shows that artists and scientists never created in a vacuum but have always leveraged pre-existing work to develop their own. And that’s for the greater good. Closer to us, there is a multitude of online media sites which embraced content curation as an alternative or a complement to the content they produce: the Huffington Post is a famous example but Upworthy and BuzzFeed are others and even the respected New York times started doing it.
Of course, such an answer won’t satisfy your legal department or your own need to have a more pragmatic answer. So as we’ve now been arounds for several years and, more importantly, have seen millions of users publish more than 100 million pieces of content, we feel we can not only give you a recap of the facts that make content curation ethical but also back that out with data.
Content curation is a bit of an art form, and takes some time to perfect. But once you’ve figured out a strategy that works, you’ll have a process in place for regularly finding, compiling and editorializing content your audience will love!
Where to source content for curation
In order to curate content, you first need to find it. The net is teeming with information ripe for curation, but the challenge is finding relevant content in a timely manner. Continue reading
This is a very interesting case study by the team at B2B Content Engine on content curation and website traffic: it analyzes the impact content curation has on a B2B web site’s traffic. B2B sites typically have niche audiences which are hard to find from untargeted methods and costly to generate with targeted advertising.
Content curation and website traffic are correlated.
What this study shows is that consistent content curation provided not only impressive results on traffic growth but also lead generation conversion at a 12% rate. In addition to many other great benefits such as brand visibility, awareness, etc…
It also gives an idea of the volume of content that was required to achieve that, which is very reasonable. Continue reading
The key to content marketing success is to publish good content, but also to publish more content: you need to blog more and to blog consistently if you want to get tangible results. The times where you could publish an occasional epic piece of content such as a quarterly white paper or a yearly survey report and be “good to go” are gone.
Blog more consistently if you want more traffic and leads.
That’s the ultimate goal, isn’t it? You know that you need to have a blog, and a blog that doesn’t suck like many do. But having a blog and publishing a good piece of content every month is not enough. Why? Because for your audience to find your content when they ask Google a question, you need your content to answer the new SEO rules: Continue reading
When you curate content the right way, you should never get in trouble with Google or your readers. In fact, it should do just the opposite: improve your search rankings and delight your readers and followers.
One common misconception about content curation is that it’s simply reposting entire pages of other people’s content on your own site. But let me be clear: this is not curation.
So, what is content curation? While there is some variance among definitions, I like how marketing expert Heidi Cohen defines it: “Content curation assembles, selects, categorizes, comments on, and presents the most relevant, highest quality information to meet your audience’s needs on a specific subject.” Continue reading
There are so many content curation pros that it can seem too good to be true, especially if you struggle to create your own content. The idea that you can to attract and engage an audience, meet business goals and Continue reading
It is possible to build daily habits that guarantee to give you higher ranking and greater marketing success. Here are the habits you should cultivate.
Read the full article at: www.searchenginejournal.com
In his article, Neil Patel lists 5 daily habits you can (and should) start doing if you want your rankings to go up and get more results out of your content marketing efforts:
1. Write and publish one article – 1 hour per day for 1 to 2 articles per week.
2. Update one old article – 10 min per day.
3. Post a link to an article on every social media platform – 5 min per day.
4. Interact on one forum – 10 min per day.
5. Reply to one Tweet, Google+ update, Facebook post, and LinkedIn discussion, etc. – 10 min per day.
He explains exactly why you should get these 5 habits to ensure you greater results in your content marketing strategy and then gives you practical insights on how to master those habits.
This list is great and I try my best to spend about an hour doing them every day, simply because they do work. Given our experience, I’d like to talk about a sixth practice that has had a real impact on our content marketing ROI, and that I’m sure Neil would like. Let me know Neil! Continue reading
Companies tend to struggle to create and publish good content on their blog. If you’re a marketer, you’re most likely not a professional writer. Hence it can be difficult to figure out what your audience is interested in, write good content around those topics, all while running your other marketing tasks. And when your segment has many big actors with content marketing teams dedicated to maintaining an efficient blog, it can be challenging to try and compete with them. So it’s important to understand what matters in terms of content quantity and quality.
Publish good content, yes indeed. Here’s how.
If “Content Marketing is all the Marketing that’s left” – according to Seth Godin (best selling author, entrepreneur, marketer and public speaker) -, you want to do things right.
If you want to do things right and publish good content, you should… Continue reading
90% of all the data in the world has been generated over the last two years? Faced with this huge, ever-increasing amount of data, threatened by social networks such as Facebook, search engines had to adapt or die. They found a better way of identifying quality and relevant content that genuinely addressed users’ needs. How can companies improve SEO to comply with secret algorithms that are constantly being revised by search engines?
Improve SEO by not doing SEO
That’s right! The old SEO is dead. Backlinks-only strategies are not only inefficient but condoned by search engines. As Neil Patel says, “you can’t just pop up an ugly website, throw up mediocre content, build a few links and expect to rank well”.
The only way to improve SEO now is to understand the new SEO: content marketing. Don’t do SEO, Search Engine Optimization like we meant it when the acronym was invented. Do content. Content that you audience cares about. Content that brings them added value. That’s how search engines feed their first page. Continue reading
Want more leads? You’re not alone. According to IDG Enterprise’s 2015 B2B Content Marketing Spotlight Report, lead generation is the #1 priority for content marketers.
But while everybody says they want more leads, in the very next breathe they’ll add that they want better leads, too. That’s why you’ll see lead nurturing come in as priority #4 on this same graph. Lead nurturing is basically lead generation 2.0. First you get the leads, then you warm them up. Continue reading