The New SEO Rules in a Content Marketing World
Five years ago, SEO was all the buzz. Today, it has shifted to “content marketing,” which aims to create stories humans want to read and engage with. – The above chart is a good summary of this trend.
gdecugis‘s insight:
Shane Snow makes a good summary on Mashable of the trends impacting SEO these days. We moved from a machiavellian approach to game Google to influence-based content marketing because social media changed the game as others have observed before.
The success of Social Content Curation is a good example of that trend: human sharing and curating content beat the system and become such an important trend that Google had not only to change their algorithms but also start a social network just because of that.
See on mashable.com Continue reading
The recent deal between Flipboard and the New York times clearly sets a precedent. Some hate it, some support it. I think that beyond its legitimacy we should think about what this means for the future of digital news publishing and put that in perspective by comparing it with what the music industry did. 
A Great Piece by Beth Kanter on the benefits of Content Curation for NPO’s – but which take-aways apply to many organizations or independent professionals: when tightly-budgeted NPO’s embrace a practice as a group, you can bet they’re not wasting their scarce resources and are looking at efficient, human and smart ways to promote their causes. 
Great recap on the correlation between SEO & Content Curation by Blogger & Entrepreneur Neil Patel.
Yes, curation wouldn’t exist without creation, admits Mark Armstrong, the founder of Longreads and also a team member of Pocket. But, he goes on, there are interesting questions – and perhaps more even more interesting answers – that highlights the value of Curation.