The Scoop.it Content Curation Blog

How content curation can help you to engage your audiences

Content Curation

How Content Curation is reshaping learning organizations

A framework for using Curation in a learning organisation

Guillaume Decugis‘s insight:

This excellent and very comprehensive article looks stall the aspects in which content curation is transforming organizations – from individual professional development to collective collaborative learning and communication. 

“Increasingly we are being challenged to deliver ‘more with less’ in the learning department.  Curation potentially holds an interesting answer to some of the constraints we’re facing in time and cost. Why build new content, when you can curate?”

Bill Gates once stated that in the future the way we would control information in business would determine whether we win or lose. Here’s an interesting framework to be among the winners. 

See on www.ht2.co.uk

Read More

Can Facebook People-Centric Model Really Scale?

In 2008, Mark Zuckerberg laid out his theory about people sharing content on Facebook. “I would expect that next year, people will share twice as much information as they share this year, and [the] next year, they will be sharing twice as much as they did the year before,” he said. 

Guillaume Decugis‘s insight:

This article reminded me of my own post on Business Insider predicting that the Facebook people-centric model will see its limits. Two years and one IPO down the road, we’re exactly there: with 1,500 potential stories to show to an average user news feed every time they visit, Facebook has a tough time determining what’s really important.

Perhaps more importantly, Facebook lost its raison d’etre

Read More


How much is twitter worth (to small businesses)?

Today the third major social network is becoming a public company. As with all major IPO’s, we will read a lot of diverse and conflicting opinions on its valuation: to some Twitter will be an overpriced money-losing startup, to others it will be the next major player of the Web and undervalued.

To add a data point to the debate, the Scoop.it team decided to study the value of social networks to small and mid-size businesses.

Read More



Driving revenue with social, content, marketing automation

Slodes of the talk Jason Miller gave at the Scoop.it #leancontent meetup on Sept. 25, 2013.

theclairbyrd‘s insight:

We recently hosted our event series, #leancontent, with a guest from LinkedIn. His presentation focuses on driving revenue using smart content and optimized distribution steams. Check it out!

See on www.slideshare.net

Read More




Content curation for SEO — from professional purposes to personal passions

Editor’s Note: We’ve always held that content curation (with added insight and value) is great for SEO. The below infographic (courtesy of TechMagnate and Beth Kanter) lays out some of the benefits of content curation.

What exactly is content curation? To Scoop.it, its the “meaningful selection and sharing of online content for professional purposes or personal passions.” Professional purposes run the gamut from thought leadership to product marketing, and personal passions can be gathering and sharing knowledge about anything that gets your engine going. Many people curate every day without knowing it — whether it is sharing an insightful article they discovered on their favorite blog or retweeting a thought leader of their choosing. Curation is everywhere!

Read More



Stealing images from the web vs using images ethically [infographic] | visua.ly

Editor’s Note: Copyright and fair use of images is oftentimes a difficult set of rules to follow. It’s very easy with the tools available (namely Google Image search) to grab pictures and use them without thinking whether you are using that image fairly or not. While this infographic is a bit self-promotional on behalf of imgembed.com, they are a useful platform for making the web a better, more fair place. Take a look! 

Read More


Are you a thought leader?

Ask.com says that a thought leader is an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded. In a world where information is often it’s own currency, thought leaders are seen as a resource because in order to earn that status, they have made a career of focusing on their primary expertise. Being a thought leader has cachet and, according to Malcolm Gladwell, if you spend 10,000 hours focused on one thing, then you’ll end up being an expert at it.

Read More






The bankers of the knowledge economy

Curating and sharing stories should be understood as part of a knowledge economy. If stories are tribal currency, then curators are money handlers.

gdecugis‘s insight:

The world has changed and so did the economy. From an agricultural to an industrial world, we’ve now moved into the post-industrial era where knowledge is the true currency and a lot of us are knowledge workers.

In this great post, Elia Morling explains how he views content curators as playing a key role as a “money handlers, changers and lenders all wrapped into one.”

See on tribaling.com

Read More

Should social networks curate their own content? Or should users do it?

The challenge [for social networks] is to create something of permanent value for the community, to offer more than a temporary spotlight.

gdecugis‘s insight:

Austin Powell comes back on PaidContent the recent announcement by Tumblr to shut down Sotryboard and lay off the editorial team that was highlighting and curating Tumblr’s best content.

He makes a point that it’s been extremely hard for most social networks – with the notable exception of LinkedIn with its influencer program – to add value by curating its users’ best content.

I wonder whether that’s actually such a big deal.

Read More

How UserVoice Keeps Customers (Happy) Through Content

In this week’s edition of Scoop.it’s lean content meetup, we were honored to welcome the the Content & Community Director of UserVoice, Evan Hamilton.

Ally Greer‘s insight:

In our last #leancontent meetup, UserVoice’s Evan Hamilton shared some great advice on creating and distributing content. The main questions answered included:

1. Why Content?

2. What Type of Content Should I Create?

3. How Should I Distribute my Content?

4. How do I Reap the Benefits of Content?

5. What Tips Can You Provide for Content Creation?

Check out the writeup to find out the answers!

See on leancontent.it

Read More

6 Tricks to Maximize the Impact of Your Tweets

Did you know that there’s a place where many of your customers live and actually want to talk to and hear from you in real time? It’s a magical land, it’s real, and it’s called Twitter.

Ally Greer‘s insight:

Twitter is one of the most efficient tools out there to connect with your audience, to share engaging information and content, and even to provide personal customer service. If you do it right, it’s a gold mine; if you don’t, it could result in disaster.

It may be true that “gold mine” and “disaster” are the two extremes and that it’s possible to be alright at Twitter, but who strives to be mediocre? If you want to rock it and make sure each and every tweet is the best it can possibly be, take these 6 tips into consideration the next time you sit down to write the perfect tweet.

See on leancontentmarketing.tumblr.com

Read More

Reach escape velocity through lean content marketing

These are the slides of my talk at the Product Summit last week in San Francisco. Some say “good products don’t need marketing”. But from researching the problem you plan to solve to building the initial community around your product and evangelizing your market, content is involved all the way. So how can startups and small product teams be efficient and impactful with their content strategy?

Ally Greer‘s insight:

Some key takeaways from an awesome presentation by Guillaume on Lean Content Marketing:

Marketing Matters!

The myth that not all startups need marketing is simply untrue.

Marketing is more than just talking about your product.

Though publicizing product launches, updates, and new releases is a part of marketing, it doesn’t do the trick on its own, but content marketing can be costly and time-consuming. The solution?…

#leancontent

  • Leverage SlideShare presentations to share your vision
  • Guest post to distribute your ideas
  • Answer Quora questions that relate to your field
  • Curate content relevant to your expertise

See on www.slideshare.net

Read More

Scrappy Storytelling with K.Tighe

Recently, we had the pleasure of hosting a meetup at Scoop.it HQ in San Francisco about a new concept we are developing in tandem with the community called #leancontent. Roughly, #leancontent is an evolution of content development and content marketing strategies.

Read More

The Big Problem With Facebook's Graph Search: Privacy Constraints | Fast Company

“If the future of search is likely to be social, the future of social is likely to involve more search.”

This is a post I wrote for Fast Company on the conflicting tension I immediately saw following the launch of Graph Search by Facebook. Facebook’s new search tool will either have to remain private, resulting in limited, biased content, or make private data accessible to search.

Here’s why.

See on www.fastcompany.com

Read More

Students of All Ages Must be Trained to Curate Content

“Students of all ages must be trained to search, select, qualify (and therefore disqualify), then enrich with their own thought, and then use and share information.” – Marc Rougier, Co-Founder, Scoop.it

From Daily Edventures:

Educators often see the Internet as a double-edged sword. While the Web provides nearly limitless information on any given topic, that information is often unfiltered, unedited and unfocused. That’s where Marc Rougier and his company, Scoop.it, come in. While their tools were originally created to help marketers and entrepreneurs increase their online visibility, the company quickly discovered that teachers and students found the curation tool invaluable.

“Since the explosion of Web 2.0,” Rougier says, “we live in a world of information overload: everyone has become a producer of information.” This abundance of information, according to Rougier, has generated a double problem: “If everyone can speak, to whom should I listen?” (a problem of qualification of information — extracting the signal from the noise), and “If everyone can speak, how can I get heard?” (a problem of acquiring visibility, reputation, and a voice).

Here, the mission is to get students aware of the importance of information management — to let them really touch, first hand, the challenge of qualification and organization of data – whatever their subject of study. We live in a world of information abundance and (almost) information democracy. Yet, if we are not prepared for it, we can be force-fed by a very small amount of data (a unique video seen a billion times…) and even by false information, and let a vast amount of valuable data be wasted. Students of all ages must be trained to search, select, qualify (and therefore disqualify), then enrich with their own thought, and then use and share information.

See on dailyedventures.com

Read More

7 Ways To Make Your Brand Look Terrible On Social Media

Ally Greer‘s insight:

2012 was quite the year for social media blunders. From American Apparrel offering a 20% coupon to help the victims of Hurricane Sandy deal with their “boredom,” to #McDStories to the worst hijacked hashtags, some brands proved that they need more than a few tips.

It’s time to be frank. Here are 7 ways to make yourself look terrible on social media. (Pro tip: you’re not supposed to do them.)

See on www.businessinsider.com

Read More