The Lean Content Marketing Blog

How to get more return on investment from content

Events

How to scale content marketing through technology: 5 essential tips from Engagio’s Jon Miller

How to scale content marketing through technology

Jon Miller, one of the most influential leaders in MarTech (founder of Marketo and now Engagio) recently hosted an informative discussion during ContentTECH, Content Marketing Institute‘s one-day virtual marketing event dedicated to content marketing technology. With so much experience and vision, Jon was able to shed some light on a few very interesting areas of content marketing, and provided […]

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Content marketing happy hour – August 27th in San Francisco

happy hour SF content marketing

We’re sad summer is ending… so we decided to make it last a bit longer!

Come at our content marketing happy hour to discuss marketing best practices with our team and your peers over food and drinks!

What – Happy hour in our office

Who – Marketers and content marketers

Where – Downtown San Francisco

When – Next Thursday August 27th starting at 6pm

We’ll stack the fridge with wine and beers and there will be cheese and pizzas.

Come with your marketer friends and let’s make it a party!

Of course, it’s free :)

But hurry… our office can’t host the entire content marketing scene so it’s first come first serve!

Register here. 

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Scoop.it’s CEO speaks about algorithms, features, and the future

Today, we hosted our first Ask Me Anything with Scoop.it’s CEO Guillaume Decugis via Google Hangout and TweetChat at #ScoopitAMA.

As we recently introduced the new Smart Suggestion Engine (see http://sco.lt/9N7CV7), we had many questions focusing on this new feature including:

– What are the two coolest features of the new Scoop.it Suggestion Engine?
– Why did you decide to focus on improving the discovery tool?
– What was the progress of the suggestion like from the beginning?
– What does the algorithm behind the gold & silver badges look like?
– What’s the future of Scoop.it?

For those of you who missed it, check out the video:


Have more questions? Tweet them to us @scoopit #ScoopitAMA so we can address them next time.

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#ScoopitAMA: Ask Me Anything, Scoop.it CEO Edition

Did you ever wish you could get inside the brains behind Scoop.it? Now’s your opportunity! Next Wednesday, December 10th at 10am PST, we’ll be hosting a live Google Hangout with Scoop.it’s CEO, Guillaume Decugis and myself to answer all of your questions and provide a look under the hood of Scoop.it.

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13 Hidden Benefits of Guest Blogging

Last week, the latest edition of the #leancontent took place in San Francisco with an incredibly smart and inspiring talk from SmartRecruiters’ David Smooke. He enlightened an extremely engaged audience on the importance of guest blogging and how it can be used to build community and authority, especially for startups.

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6 Nerdy Valentines for your Beloved Scoopiteer

We couldn’t miss out on the day of love! You know that we’re usually all about business, but we also have infinite amounts of love for each and every Scoopiteer. With that in mind, here are the only — Valentines you’ll need. Download ’em, screenshot ’em, tweet ’em, share ’em, mail ’em if you want (do people still do that?)!

Most importantly, though, remember that we love you and are always here for you. Scoop on!

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Inspiration wants to be free — news for iPad users

Back in 2011, just a few months after the iPad launched, I was asked to moderate a panel on the future impact of the iPad. What new behaviors will it generate? What impact will it have on existing industries? As a way to do some research, I created a Scoop.it page (that I kept updating since then) and started to dig deeper on studies that had been published, experiments that had been made, etc… What struck me from this – and the panel discussion thereafter – was how much everyone discounted the creation capabilities of the iPad. At the January 2010 keynote, Steve Jobs himself defined the iPad as a device that would be better than a smartphone or a computer for browsing the web, doing email, watching photos or videos, listening to music, playing games and reading eBooks. In short, a device specialized in consuming content. Not creating any.

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Announcing: Curated Newsletters and MailChimp Integration


This morning we released something really exciting — curated newsletter functionality! We recognize the role curation is playing in the evolution of the newsletter, and we wanted to provide an easy way for our users to expand their reach into the be-all-end-all of web communication — email.

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#SXSW 2013 Events and Adventures

The Scoop.it team will be headed to SXSW this year and we’d love to see you! We’ll be checking out the programming, haunting community get-togethers, and riding around on the Hootsuite #HootBus, so keep an eye out! We’re hoping to interview some of our awesome users at the conference about their big ideas, favorite topics, and how they are using Scoop.it, so if you’d like to be immortalized in the Scoop.it annals of history, email clair@scoop.it and I’ll get you set up.

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Should Brands Have Newsrooms?

Brand newsrooms are a hot new trend in marketing. To believe the hype, every brand should be staffing up with journalists and going 24/7. In reality, the model’s not right for the majority of brands.

gdecugis‘s insight:

Brian Solis wrote “every brand should become a media to earn relevance“.  And the trend for companies to partially become media companies is strong. This interesting article looks at whether this means they should have their own newsroom because they can (as Virgin’s Mobile head of global marketing Ron Faris puts it “We created our newsroom for a fraction of what it costs to create a 30-second spot“), whether they should rely on an agency or whether they should simply pass.

While I would tend to agree with Saya Weissman’s conclusions that going all the way to a newsroom isn’t appropriate for all brands, I see a larger in-between opportunity around content curation for brands. Producing unbiased, relevant and engaging content on a regular basis is not only tough: it might be impractical. Building on external sources and 3rd-party content has always been an interesting way to enlarge any discussion.

See on www.digiday.com

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Reach escape velocity through lean content marketing

These are the slides of my talk at the Product Summit last week in San Francisco. Some say “good products don’t need marketing”. But from researching the problem you plan to solve to building the initial community around your product and evangelizing your market, content is involved all the way. So how can startups and small product teams be efficient and impactful with their content strategy?

Ally Greer‘s insight:

Some key takeaways from an awesome presentation by Guillaume on Lean Content Marketing:

Marketing Matters!

The myth that not all startups need marketing is simply untrue.

Marketing is more than just talking about your product.

Though publicizing product launches, updates, and new releases is a part of marketing, it doesn’t do the trick on its own, but content marketing can be costly and time-consuming. The solution?…

#leancontent

  • Leverage SlideShare presentations to share your vision
  • Guest post to distribute your ideas
  • Answer Quora questions that relate to your field
  • Curate content relevant to your expertise

See on www.slideshare.net

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"Slugging it out:" Building A Consulting Firm in a New Market

According to small business consultant Elynn Fish (and almost every business owner out there), “slugging it out” as a small firm in a new market isn’t easy. Some of the most important things in building a consulting firm include getting and keeping clients, creating cash flow, and convincing your prospects that they need your services.

Last Thursday in the grand return of #scoopitchat, I teamed up with Elynn to discuss some best practices for developing a small consulting business in a digital world.

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Scrappy Storytelling with K.Tighe

Recently, we had the pleasure of hosting a meetup at Scoop.it HQ in San Francisco about a new concept we are developing in tandem with the community called #leancontent. Roughly, #leancontent is an evolution of content development and content marketing strategies.

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Websites don’t kill newspapers, people kill newspapers.


The newspaper. One of the most sacred institutions of the publishing world and one of its oldest, most respected methods of knowledge gathering and collection of popular opinion, dating all the way back to the first printing presses ever created. There is something uniquely special about waking up, grabbing the paper from your front steps in your slippers, and reading about the world over a cup of coffee. Even your cat standing directly in front of your face so you must crane your neck while trying to read about a local celebration or tragedy is endearing.

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5 Key Lessons Learnt from 2 Years of Content Marketing

This evening, we were happy to host the co-founder of the awesome social media tool BufferApp, Leo Widrich (@LeoWid), who shared five awesome lessons that he’s learned over the last two years of developing his very own content marketing strategy.

At the time of its creation, Buffer App didn’t have any users and its two young founders tried relentlessly to get any tech blogs to cover them. When this didn’t work, the co-founders asked themselves, “if no one else will write about us, why can’t we just write about ourselves?”

Since Leo was the “marketing guy,” he was charged with putting out as much content as he could to spread the word about Buffer App. Two years and a highly successful social media app later, Leo has learned some of the most important lessons in content marketing:

1. Pick Quantity over Quality

2. The Hidden Power of Images

3. Copy and Steal

4. Help 1 other person with each piece of content.

5. Show your passion and culture

Read more on leancontentmarketing.tumblr.com

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The end of fame (as we know it)

I gave this talk at TechWeek L.A. (where else on such a topic?) last week as I felt the new social media evolutions, particularly the rise of the interest graph, are making things move quickly on that subject.

Why do we remember famous people in history? How? How about today’s celebrities? And how are the Internet and the Social Web changing that now?

A look at the fame creation process tells us it is indissociable from the media creation process, which has been deeply impacted by new information technology. The Andy Warhol prediction is probably no longer valid and we need to rethink fame in the context of a distributed Internet network which more and more becomes topic-centric and no longer people-centric.

See on www.slideshare.net

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Every Company Can Be a Media Company. And should be.

“If there’s a universal truth in the digital age it’s that there’s too much content and not enough time to consume it. Naturally, a challenge this large and far reaching is creating opportunities for innovators.” writes Steve Rubel of Edelman on the new LinkedIn Tought Leaders section.

He goes on to explain how Scott Beale of Laughing Squid is a great example of using curation to become a media that serves the purpose of developing a company’s brand in the age of online media. 

The lesson here is that any company can potentially benefit by thinking and acting like a media company (…) However,you don’t necessarily need to create original content.

Great case study.

See on www.linkedin.com

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Let’s Talk PR: #scoopitchat returns with Jeff Domansky

For this week’s #scoopitchat, we’ll be joined by Jeff Domansky, also known as @ThePRCoach.

As Principal of Peak Communications Inc, Jeff Domansky works with clients as a public relations and social PR consultant, C-level strategist, communications coach, content marketing expert, curator, crisis communications manager, contributor to blogs and publications, and connoisseur of other words starting with C. You can see his bio on LinkedIn.

Make sure to follow @allygreer, @scoopit, and @ThePRCoach, and we’ll “see” you all on Twitter tomorrow at 11am PST!

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Sharing the Best and Most Relevant Info: Common Goals In Curation and Education

Though “Curation for Education” may sound like a small niche market, we found during yesterday’s #Scoopitchat that there’s always something to learn for everyone.

We were joined by AP Human Geography professor Seth Dixon who had many very inspiring and thoughtful insights into the use of curation in the classroom. Seth has been using Scoop.it in his college classes for over a hear and a half and has found it to be his favorite piece of technology for education.

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Dennis O'Connor's Curation Surprise after Years of Knowledge and Content Discovery

Dennis O’Connor was an early adopter before being an early adopter was cool. As an educator in the 1980s, he was always looking for new ways to bring emerging technologies into the classroom. In 1983, Dennis set up a literary bulletin board system for student writers run on an Apple computer.

Dennis was always interested in tech innovation; he studied this in all of his years of early and undergrad education. He then went on to earn two masters degrees, one in Online Teaching and Learning, and the second in Technology Integration and Instructional Design. I’m not at all surprised that Dennis is one of the early users of curation in the classroom.

According to Dennis, curation was a natural outgrowth of his work with the 21st century Information Fluency Project. With this project, he has worked for over 10 years creating curriculums on how to search, evaluate, and ethically use digital resources. Dennis had begun using curation within this project way before Scoop.it eve existed, but when he found it he was anxious to give it a try.

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Tweetchat Reveals Secrets to Curation for Marketing

For this week’s #Scoopitchat, we were joined by Brian Yanish, founder of Marketing Hits. Brian is a web developer and marketer specializing in exploring ways to better connect with customers. Brian had a lot of insight to share with us concerning using Scoop.it and curation to feed your social media presence, grow your audience, and connect with your readers.

We were joined by many great Scoop.it users and had an exciting chat about selecting your topics, using Scoop.it as a curation and social media hub, and spreading content around the web to your specific audiences.

Find out some key takeaways and check out the full transcript here, and don’t forget to join us next Thursday at 11amPST!

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Content Curation your secret weapon – Drive Traffic & Find New Customers

Brian Yanish posted a great case study on his blog on how to use Content Curation as a secret weapon to market your business. As a consultant helping clients market themselves online, Brian has a lot of experience with various marketing strategies and it’s great to see his angle on how content curation can help. 

As he summarizes it after having been a Scoop.it user for quite some time (and testing lots of curation services), Content Curation “can drive traffic and help to show the world, yes the world that your business knows your market.

Must-read with very interesting data for business content curators.

(And by the way, if you’re looking to hire Biran, he gave his contact details on the original post here: http://sco.lt/5BybWD)

See on marketinghits.com

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