I gave this talk at TechWeek L.A. (where else on such a topic?) last week as I felt the new social media evolutions, particularly the rise of the interest graph, are making things move quickly on that subject.
Why do we remember famous people in history? How? How about today’s celebrities? And how are the Internet and the Social Web changing that now?
A look at the fame creation process tells us it is indissociable from the media creation process, which has been deeply impacted by new information technology. The Andy Warhol prediction is probably no longer valid and we need to rethink fame in the context of a distributed Internet network which more and more becomes topic-centric and no longer people-centric.
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“If there’s a universal truth in the digital age it’s that there’s too much content and not enough time to consume it. Naturally, a challenge this large and far reaching is creating opportunities for innovators.” writes Steve Rubel of Edelman on the new LinkedIn Tought Leaders section.
He goes on to explain how Scott Beale of Laughing Squid is a great example of using curation to become a media that serves the purpose of developing a company’s brand in the age of online media.
“The lesson here is that any company can potentially benefit by thinking and acting like a media company (…) However,you don’t necessarily need to create original content.“
Great case study.
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For this week’s #scoopitchat, we’ll be joined by Jeff Domansky, also known as @ThePRCoach.
As Principal of Peak Communications Inc, Jeff Domansky works with clients as a public relations and social PR consultant, C-level strategist, communications coach, content marketing expert, curator, crisis communications manager, contributor to blogs and publications, and connoisseur of other words starting with C. You can see his bio on LinkedIn.
Make sure to follow @allygreer, @scoopit, and @ThePRCoach, and we’ll “see” you all on Twitter tomorrow at 11am PST!
Though “Curation for Education” may sound like a small niche market, we found during yesterday’s #Scoopitchat that there’s always something to learn for everyone.
We were joined by AP Human Geography professor Seth Dixon who had many very inspiring and thoughtful insights into the use of curation in the classroom. Seth has been using Scoop.it in his college classes for over a hear and a half and has found it to be his favorite piece of technology for education. Continue reading
Dennis O’Connor was an early adopter before being an early adopter was cool. As an educator in the 1980s, he was always looking for new ways to bring emerging technologies into the classroom. In 1983, Dennis set up a literary bulletin board system for student writers run on an Apple computer.
Dennis was always interested in tech innovation; he studied this in all of his years of early and undergrad education. He then went on to earn two masters degrees, one in Online Teaching and Learning, and the second in Technology Integration and Instructional Design. I’m not at all surprised that Dennis is one of the early users of curation in the classroom.
According to Dennis, curation was a natural outgrowth of his work with the 21st century Information Fluency Project. With this project, he has worked for over 10 years creating curriculums on how to search, evaluate, and ethically use digital resources. Dennis had begun using curation within this project way before Scoop.it eve existed, but when he found it he was anxious to give it a try. Continue reading
For this week’s #Scoopitchat, we were joined by Brian Yanish, founder of Marketing Hits. Brian is a web developer and marketer specializing in exploring ways to better connect with customers. Brian had a lot of insight to share with us concerning using Scoop.it and curation to feed your social media presence, grow your audience, and connect with your readers.
We were joined by many great Scoop.it users and had an exciting chat about selecting your topics, using Scoop.it as a curation and social media hub, and spreading content around the web to your specific audiences.
Find out some key takeaways and check out the full transcript here, and don’t forget to join us next Thursday at 11amPST!
Brian Yanish posted a great case study on his blog on how to use Content Curation as a secret weapon to market your business. As a consultant helping clients market themselves online, Brian has a lot of experience with various marketing strategies and it’s great to see his angle on how content curation can help.
As he summarizes it after having been a Scoop.it user for quite some time (and testing lots of curation services), Content Curation “can drive traffic and help to show the world, yes the world that your business knows your market.“
Must-read with very interesting data for business content curators.
(And by the way, if you’re looking to hire Biran, he gave his contact details on the original post here: http://sco.lt/5BybWD)
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Did you miss #ScoopitChat for Non Profits Featuring J.D. Lasica yesterday? We summed it up so that no one misses out on the great insights and advice that came out during this exciting hour!
Some key takeaways from the chat include:
-The importance of curation in your quest to organize all of the information on the web and lift signal out of noise.
-The practicality of curation to build thought leadership, become an authority, and give your point of view on topics without starting from scratch.
-Curation is more than showing off; it’s about adding value to shared content and allowing non-celebs to become stars in their fields.
-There are tons of great curation tools out there: Scoop.it, Instagram, Deligious, Storify, Zeega, Google+, and Pinterest.
-Curation helps generate content, add a layer of value to that content, drive traffic to your website, establish you and/or your brand as an authority.