Did you miss #ScoopitChat for Non Profits Featuring J.D. Lasica yesterday? We summed it up so that no one misses out on the great insights and advice that came out during this exciting hour!
Some key takeaways from the chat include:
-The importance of curation in your quest to organize all of the information on the web and lift signal out of noise.
-The practicality of curation to build thought leadership, become an authority, and give your point of view on topics without starting from scratch.
-Curation is more than showing off; it’s about adding value to shared content and allowing non-celebs to become stars in their fields.
-There are tons of great curation tools out there: Scoop.it, Instagram, Deligious, Storify, Zeega, Google+, and Pinterest.
-Curation helps generate content, add a layer of value to that content, drive traffic to your website, establish you and/or your brand as an authority.
1. Why does Content Curation matter for marketers?
2. 7 Best practices for Content Curation
3. And great examples of NPO’s effectively using Content Curation.
Part #3 is specific to NPO’s (but might be inspiring to any Content Curator) but #1 and #2 are generic for all Content Marketers.Read More
Humanrithm: why data without people is not enough – and how algorithms lost the Content Curation battle
These are the slides of my talk at DataWeek 2012.
This is what is it was about: “We engineers love data and algorithms. They help create amazing things. But if and when we forget that people create data and that data can be improved by people, we will miss the promise of Big Data. It’s time we all thought of this not as social vs algorithm but as Humanrithm.“
And I also took the example of Content Curation as a case study.
See on www.slideshare.netRead More
Guillaume, our CEO & Co-Founder, was invited to the Friday Hangout this morning with Social Media experts Janet Fouts and Steve Farnsworth. Both are strong Social Media experts and have seen many trends: Steve is a Forbes Top 50 Social Media Influencer and Janet started online communities back in the 90’s before starting her own consulting practice.
They talked about the role Content Curation has for Social Media Marketing and how it will help social media evolve from the social graph to the interest graph, something key for professionals who tend to have niche long-tail interests.
See on www.youtube.comRead More
Have you ever felt frustrated by the fact you never seem to know what happens to your content on social media? We share, we tweet and then… not much. Content is short lived and real-time is sometimes too fast: we don’t know who saw it, who reacted to it, who was influenced by it.
That’s been one of our frustration and we’re very happy to frequently hear that Scoop.it is a way to slow down real-time and give great content a longer chance to be discovered. Through the Scoop.it curation layer, not only can your readers see the related content you curated on that same topic but they can also discover it through search, something that doesn’t happen with social content.
So today, we’re happy to take a step further in making you see what happened to your curated content. With the release we’ve launched earlier today, we’ve unified all reactions to a Scoop in a unique thread. Everyone who directly or indirectly – through multiple rescoops – reacted to your great scoop will be on that thread and you’ll see them appear below your post (by expanding the thread if needed).
“Online content curation is a hot trend as business owners and professionals realize that content is vital to add value to their customers and prospects. The trend was already evident in 2011 but 2012 saw an outright explosion of the phenomenon. Also important is delivering and sharing that content on your social media networks.” she writes.
She comes back with Marc on the background behind Scoop.it: “The founders were literally in love with social media, but had no time to produce content. They had already been working on another platform, where they published content organized in topics. People loved it, but after a while they felt the growing need of getting content that was more specific, based on their single interests.”
Plus other interesting insights and a video of the interview. Check it out!
See on www.jeffbullas.com
“Jonah Peretti, a co-founder of Huffington Post and CEO of Buzzfeed, said at PandoMonthly tonight in New York that he doesn’t care about SEO anymore. He views it as a broken system that optimizes for robots, not humans.” Erin Griffith reports on Pandodaily.
Some will argue that Google is not that bad but the point isn’t there.Read More
Over a month ago, I was curating on Scoop.it and manually setting the post scheduler. I thought…wouldn’t it be great to have a BufferApp integration with my Scoop.it account? With a feature like this, I could curate and forget about it in that Donnie Brasco way.
Curation & Creation synergies: SlideShare's Co-founder Jon Boutelle on the integration with Scoop.it
Scoop.it’s Arabella Santiago sits down with CTO and Co-founder of SlideShare, Jon Boutelle, to talk about the new Scoop.it/SlideShare integration. This is news that content marketers can’t miss!Read More
I’ve been asked to answer this question on Quora and so even though it’s been already documented in a number of posts or SlideShare presentations (I mention a couple at the end of my answer by Corinne Weisgerber and Beth Kanter), I felt I should give the perspective we have from observing a number of […]Read More
Digital Publishing Software Uberflip released today an infographic on Curation and Content Marketing that has some interesting data on what Content Marketers see as their key challenges and what their main objectives are when considering Content Curation. This data is supported by other similar observations that show Content Marketers are now clearly identifying Content Curation as […]Read More
We were thriled this morning to learn we made it to the #1 spot of SocialBrite.org’s JD Lasica list of top tools for Content Curation. If you don’t know JD’s work yet, we encourage you to check it out as he’s one of the most respected experts on Social Media.
“One day I realized I was spending more time thinking about my blog posts than about my WIP (work in progress).” writes author Sara Rosett. But as she shut down her blogs, she still felt she “wanted something a little more interactive, but without the huge time commitment of daily blogging.“
“Blogging is still important, but Scoop.it should be the hub of your social activities.” writes Marty Smith in this very complete review of Scoop.it. Marty’s feedback is very interesting as you can take it as an experiment: – What is the long-term effect of running social media from Scoop,it? – How should you position this […]Read More
“Algorithms can help, but more fundamentally, we need to figure out what we want a diverse pool of information to look like.” Jonathan Stray gives interesting ideas on niemanlab.org on how to avoid the filter bubble, among which curation. “Editors still command attention” he reminds us. And he adds: “Editors could become curators, cultivating the […]Read More
As Therese Torris explains on this blog post: “there is more smart content online than anybody could ever read“. So that’s why she decided to embrace curation rather than contributing to the “ongoing content inflation“.
The analogy of Curation shaping up a Global Brain is one we’ve used before: great to see it make progress and be defended! Interesting article by Eliot van Buskirk on evolved.fm.
What trends should we be looking for with the future of the interest graph? How will the social graph play into the interest graph? Who or what do you see as your greatest competition? What will it take for Scoop.it to prevail?Read More
Curation is going to be a big topic at the TechWeek Conference starting this Friday 6/22 in Chicago. I’ll be speaking at two sessions related to it but there are several others worth looking at as they show how important Curation is becoming as a trend. Not just to the Social Media experts who predicted it, but now also to people and businesses everywhere.Read More
From Technorati.com :
“It is really about how the cyber world is changing and shaping the needs and expectations which have evolved beyond mere key word search and how services like Scoop.it will meet those because Google won’t.”
In this vibrant praise of Scoop.it, blogger Shred Pillai points out the changes we’re seeing in the way we look for information. From basic search, we now look more and more for meaning and context from human experts. And this is what Scoop.it is curation is all about.Read More
If you’ve followed curation as a trend, you’ve heard of Steve Rosenbaum. His book Curation Nation was instrumental last year in making curation and curators emerge as a trend and as an important group.
As Steve puts it, curators are the Web’s super heroes.
But as Steve says, it’s just starting and this is just the beginning. And from what we can see in Austin this year, he’s damn right!
SXSW is starting friday and the Scoop.it team will be there. Guillaume and I are really excited to go. You hear a lot that the festival is now so big its hard to make sense of it. It is absolutely true. But still, it stays one of the places to be when you work in tech. Because from this intense concentration of startups,panelists, influencers, journalists, celebrities, you can find one of the greatest stimulation of the year.
In only one condition : curating it of course!Read More
This is a Mike Shatzkin article published in 2009 that I discovered through Robin Good. “Every time I read a story about why newspapers are failing that doesn’t mention the role of aggregation and curation in their troubles, it reminds me that something very fundamental is being missed, even by very sophisticated observers.” he starts. […]Read More
As more and more scoops have been shared on Pinterest, we’ve just made things easier for you by integrating the Pin It button on the Scoop.it topic pages. Learn more and… happy pinning!Read More
This publication approach “indirectly gives texture to a brand, creates a feeling, an environment,” said Johan Lindeberg, the brand’s creative director and the founder of the clothing brand J. Lindeberg Fashion Brands were the first to understand the value of good content and the power of being your own publisher to engage your audience and […]Read More
Robert interviewed Guillaume, our CEO, at LeWeb. Robert has been a great curator and his activities at Rackspace involve a lot of media publishing, hence a great interview and discussion.Read More
A very good blog post by Felix Salmon on what technologists understand faster than journalists : the idea of “stack”, the key to embrace the shift in media now : “Technologists, on the other hand, intuitively understand the idea of “the stack”, which is the nerd version of “the platform” that all entrepreneurs and media gurus […]Read More
Watch this amazing video, prepared by the UK branch of Dorling Kindersley Books and produced by Khaki Films (http://www.thekhakigroup.com/).
Publishing is not dead. It is alive as never before. You just need to do one thing : open your eyes to the values of your customers and publish content meaningful to them.
Like curation, Publishing is about caring.Read More
“With new changes that offer personalized search results — most of which are being taken from its own Google+ social network — Google has just made social connections and links the new search-engine optimization strategy” Interesting analysis by Mathew Ingram on what Google just did by tweaking search results to include Google + results in […]Read More