The Lean Content Marketing Blog

How to get more return on investment from content


Curation Tips and Tools for Non Profits featuring J.D. Lasica

Did you miss #ScoopitChat for Non Profits Featuring J.D. Lasica yesterday? We summed it up so that no one misses out on the great insights and advice that came out during this exciting hour!

Some key takeaways from the chat include:
-The importance of curation in your quest to organize all of the information on the web and lift signal out of noise.
-The practicality of curation to build thought leadership, become an authority, and give your point of view on topics without starting from scratch.
-Curation is more than showing off; it’s about adding value to shared content and allowing non-celebs to become stars in their fields.
-There are tons of great curation tools out there:, Instagram, Deligious, Storify, Zeega, Google+, and Pinterest.
-Curation helps generate content, add a layer of value to that content, drive traffic to your website, establish you and/or your brand as an authority.

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Content curation: your next Social Media Marketing idea


These are the slides of my talk at the Social Media for Non-Profits conference in San Francisco today.

1. Why does Content Curation matter for marketers?

2. 7 Best practices for Content Curation

3. And great examples of NPO’s effectively using Content Curation.

Part #3 is specific to NPO’s (but might be inspiring to any Content Curator) but #1 and #2 are generic for all Content Marketers.

Photo by JD Lasica – Thanks!

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Humanrithm: why data without people is not enough – and how algorithms lost the Content Curation battle

These are the slides of my talk at DataWeek 2012.

This is what is it was about: “We engineers love data and algorithms. They help create amazing things. But if and when we forget that people create data and that data can be improved by people, we will miss the promise of Big Data. It’s time we all thought of this not as social vs algorithm but as Humanrithm.

And I also took the example of Content Curation as a case study.

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How is Content Curation helping Professionals? Where is it evolving to? The Friday Hangout

Guillaume, our CEO & Co-Founder, was invited to the Friday Hangout this morning with Social Media experts Janet Fouts and Steve Farnsworth. Both are strong Social Media experts and have seen many trends: Steve is a Forbes Top 50 Social Media Influencer and Janet started online communities back in the 90’s before starting her own consulting practice.

They talked about the role Content Curation has for Social Media Marketing and how it will help social media evolve from the social graph to the interest graph, something key for professionals who tend to have niche long-tail interests.

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It all started with one scoop: Introducing Global Comments and New Scoop Layout

Screen Shot 2012-09-26 at 7.02.05 PM

Have you ever felt frustrated by the fact you never seem to know what happens to your content on social media? We share, we tweet and then… not much. Content is short lived and real-time is sometimes too fast: we don’t know who saw it, who reacted to it, who was influenced by it.

That’s been one of our frustration and we’re very happy to frequently hear that is a way to slow down real-time and give great content a longer chance to be discovered. Through the curation layer, not only can your readers see the related content you curated on that same topic but they can also discover it through search, something that doesn’t happen with social content.

So today, we’re happy to take a step further in making you see what happened to your curated content. With the release we’ve launched earlier today, we’ve unified all reactions to a Scoop in a unique thread. Everyone who directly or indirectly – through multiple rescoops – reacted to your great scoop will be on that thread and you’ll see them appear below your post (by expanding the thread if needed).

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Insights Into the Hot Trend of Social Media Content Curation

In the guest post published by Jeff Bullas‘ blog,’s Maria Petrescu interviews’s co-founder Marc Rougier after giving her own insights on why curation is a much needed trend.

Online content curation is a hot trend as business owners and professionals realize that content is vital to add value to their customers and prospects. The trend was already evident in 2011 but 2012 saw an outright explosion of the phenomenon. Also important is delivering and sharing that content on your social media networks.” she writes.

She comes back with Marc on the background behind “The founders were literally in love with social media, but had no time to produce content. They had already been working on another platform, where they published content organized in topics. People loved it, but after a while they felt the growing need of getting content that was more specific, based on their single interests.

Plus other interesting insights and a video of the interview. Check it out!
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Peretti: Human Curation Beats SEO in the Social Web

“Jonah Peretti, a co-founder of Huffington Post and CEO of Buzzfeed, said at PandoMonthly tonight in New York that he doesn’t care about SEO anymore. He views it as a broken system that optimizes for robots, not humans.” Erin Griffith reports on Pandodaily.

Some will argue that Google is not that bad but the point isn’t there.

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Using Curation to Create the Perfect Content Marketing Mix (Infographic)

Digital Publishing Software Uberflip released today an infographic on Curation and Content Marketing that has some interesting data on what Content Marketers see as their key challenges and what their main objectives are when considering Content Curation. This data is supported by other similar observations that show Content Marketers are now clearly identifying Content Curation as […]

Read More Tips For Authors by Sara Rosett

“One day I realized I was spending more time thinking about my blog posts than about my WIP (work in progress).” writes author Sara Rosett. But as she shut down her blogs, she still felt she “wanted something a little more interactive, but without the huge time commitment of daily blogging.“

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Why Scoopit Rocks II [Pictures] by Marty Smith on ScentTrail Marketing

“Blogging is still important, but should be the hub of your social activities.” writes Marty Smith in this very complete review of Marty’s feedback is very interesting as you can take it as an experiment: – What is the long-term effect of running social media from Scoop,it? – How should you position this […]

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Are we stuck in filter bubbles? Here are five potential paths out

“Algorithms can help, but more fundamentally, we need to figure out what we want a diverse pool of information to look like.” Jonathan Stray gives interesting ideas on on how to avoid the filter bubble, among which curation. “Editors still command attention” he reminds us. And he adds: “Editors could become curators, cultivating the […]

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Remixing Digital Media, Curation & Content Marketing for all at the TechWeek Conference in Chicago

Curation is going to be a big topic at the TechWeek Conference starting this Friday 6/22 in Chicago. I’ll be speaking at two sessions related to it but there are several others worth looking at as they show how important Curation is becoming as a trend. Not just to the Social Media experts who predicted it, but now also to people and businesses everywhere.

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How Long Before You Will Instead of Google It?

From :

“It is really about how the cyber world is changing and shaping the needs and expectations which have evolved beyond mere key word search and how services like will meet those because Google won’t.”

In this vibrant praise of, blogger Shred Pillai points out the changes we’re seeing in the way we look for information. From basic search, we now look more and more for meaning and context from human experts. And this is what is curation is all about.

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Wanna be a Super Hero? Be a curator ! Steve Rosenbaum's favorite trend at SxSWi 2012

If you’ve followed curation as a trend, you’ve heard of Steve Rosenbaum. His book Curation Nation was instrumental last year in making curation and curators emerge as a trend and as an important group.
As Steve puts it, curators are the Web’s super heroes.
But as Steve says, it’s just starting and this is just the beginning. And from what we can see in Austin this year, he’s damn right!

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What is SXSW's favorite topic?

SXSW is starting friday and the team will be there. Guillaume and I are really excited to go. You hear a lot that the festival is now so big its hard to make sense of it. It is absolutely true. But still, it stays one of the places to be when you work in tech. Because from this intense concentration of startups,panelists, influencers, journalists, celebrities, you can find one of the greatest stimulation of the year.

In only one condition : curating it of course!

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Aggregation and curation: two concepts that explain a lot about digital change

This is a Mike Shatzkin article published in 2009 that I discovered through Robin Good. “Every time I read a story about why newspapers are failing that doesn’t mention the role of aggregation and curation in their troubles, it reminds me that something very fundamental is being missed, even by very sophisticated observers.” he starts. […]

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Fashion Brands Say Publications Are a Good Investment

This publication approach “indirectly gives texture to a brand, creates a feeling, an environment,” said Johan Lindeberg, the brand’s creative director and the founder of the clothing brand J. Lindeberg Fashion Brands were the first to understand the value of good content and the power of being your own publisher to engage your audience and […]

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Is Curation the missing stack of the News-as-Data-Platform model?

A very good blog post by Felix Salmon on what technologists understand faster than journalists : the idea of “stack”, the key to embrace the shift in media now : “Technologists, on the other hand, intuitively understand the idea of “the stack”, which is the nerd version of “the platform” that all entrepreneurs and media gurus […]

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The End of The end of Publishing? Impressive Video (To Be Watched in Full)

Watch this amazing video, prepared by the UK branch of Dorling Kindersley Books and produced by Khaki Films (
Publishing is not dead. It is alive as never before. You just need to do one thing : open your eyes to the values of your customers and publish content meaningful to them.

Like curation, Publishing is about caring.

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