They talked about the role Content Curation has for Social Media Marketing and how it will help social media evolve from the social graph to the interest graph, something key for professionals who tend to have niche long-tail interests.
Have you ever felt frustrated by the fact you never seem to know what happens to your content on social media? We share, we tweet and then… not much. Content is short lived and real-time is sometimes too fast: we don’t know who saw it, who reacted to it, who was influenced by it.
That’s been one of our frustration and we’re very happy to frequently hear that Scoop.it is a way to slow down real-time and give great content a longer chance to be discovered. Through the Scoop.it curation layer, not only can your readers see the related content you curated on that same topic but they can also discover it through search, something that doesn’t happen with social content.
So today, we’re happy to take a step further in making you see what happened to your curated content. With the release we’ve launched earlier today, we’ve unified all reactions to a Scoop in a unique thread. Everyone who directly or indirectly – through multiple rescoops – reacted to your great scoop will be on that thread and you’ll see them appear below your post (by expanding the thread if needed). Continue reading →
“Online content curation is a hot trend as business owners and professionals realize that content is vital to add value to their customers and prospects. The trend was already evident in 2011 but 2012 saw an outright explosion of the phenomenon. Also important is delivering and sharing that content on your social media networks.” she writes.
She comes back with Marc on the background behind Scoop.it: “The founders were literally in love with social media, but had no time to produce content. They had already been working on another platform, where they published content organized in topics. People loved it, but after a while they felt the growing need of getting content that was more specific, based on their single interests.”
“Jonah Peretti, a co-founder of Huffington Post and CEO of Buzzfeed, said at PandoMonthly tonight in New York that he doesn’t care about SEO anymore. He views it as a broken system that optimizes for robots, not humans.” Erin Griffith reports on Pandodaily.
Over a month ago, I was curating on Scoop.it and manually setting the post scheduler. I thought…wouldn’t it be great to have a BufferApp integration with my Scoop.it account? With a feature like this, I could curate and forget about it in that Donnie Brasco way. Continue reading →
Scoop.it’s Arabella Santiago sits down with CTO and Co-founder of SlideShare, Jon Boutelle, to talk about the new Scoop.it/SlideShare integration. This is news that content marketers can’t miss! Continue reading →
I’ve been asked to answer this question on Quora and so even though it’s been already documented in a number of posts or SlideShare presentations (I mention a couple at the end of my answer by Corinne Weisgerber and Beth Continue reading →
Digital Publishing Software Uberflip released today an infographic on Curation and Content Marketing that has some interesting data on what Content Marketers see as their key challenges and what their main objectives are when considering Content Curation. This data is supported Continue reading →
We were thriled this morning to learn we made it to the #1 spot of SocialBrite.org’s JD Lasica list of top tools for Content Curation. If you don’t know JD’s work yet, we encourage you to check it out as he’s one of the most respected experts on Social Media. Continue reading →
“One day I realized I was spending more time thinking about my blog posts than about my WIP (work in progress).” writes author Sara Rosett. But as she shut down her blogs, she still felt she “wanted something a little more interactive, but without the huge time commitment of daily blogging.“ Continue reading →