There are a lot of marketing metrics tossed around these days. LTV… CPC… ROI. Even LOL (which measures how you respond to your publishing calendar). But share of voice means more to us than any other. Especially this year. That’s because our CEO and Co-Founder, Guillaume Decugis, has named share of voice as the primary […]Read More
Maintaining a company blog is no small investment. Content marketing expert Jay Baer once estimated that the average company blog post costs $900 to produce – and that didn’t even include promotion costs. With expenses like that, you need to be generating significant results. Ultimately, of course, you want revenue from your posts. That means […]Read More
We’ve used an innovative Influencer identification tool to find the Top 100 Content Marketing Influencers from 2016 – Congratulations to all 100!Read More
Content marketing is tricky. It’s fairly easy to set up the rudiments of a content marketing machine, but getting it to turn a profit is another beast entirely. The reality is that many companies are just barely breaking even. That’s a tough spot to be in. You’re doing just well enough that you don’t want to […]Read More
Social media is a critical channel for businesses looking to distribute branded content to their market. It puts companies in front of marketing qualified prospects who may not yet have thought to conduct a basic Google keyword search leading them to your website. Social media is a powerful channel you can leverage in order to connect with and build […]Read More
Jon Miller, one of the most influential leaders in MarTech (founder of Marketo and now Engagio) recently hosted an informative discussion during ContentTECH, Content Marketing Institute‘s one-day virtual marketing event dedicated to content marketing technology. With so much experience and vision, Jon was able to shed some light on a few very interesting areas of content marketing, and provided […]Read More
Blogs are hungry creatures. Even if you feed them sparingly, they need to be updated on a regular basis. You can, of course, curate some of your blog content. And you can write a lot of it yourself. But if you’re a clever content marketer, you should also know how to get influencers and subject […]Read More
Small business owners aren’t usually on social media to share cat videos and indulge in celebrity gossip. They’re on social media for business. They do social media to gain exposure, but ultimately the goal is to get more business. Getting more business usually means getting more leads.
Unfortunately, getting leads from social media is not so easy. If you’re doing well at it, pat yourself on the back. Most marketers struggle with getting social media to work well for lead generation.
7 ways for small businesses to generate leads with social media
That’s what Ascend2 discovered when they tallied up the results of a lead generation survey of 300 marketers last month. Only 26% of the marketers they surveyed marked social media as among their more effective lead generation tactics.Read More
Content marketing sucks. What’s more, the coolest content marketers no longer have blogs. Wait. What? Has guest blogger Barry Feldman (please excuse the weird switch to the third-person voice) flown kamikaze into the Scoop.it blog to burn the place down? No. Friends, Romans, countrymen, lend me your eyes; I come to praise the power of […]Read More
We’ve said it before: 90% of the world’s data has been generated in the past 2 years, and content marketing is approaching mass adoption. How can you break through the noise and get your message to the right people at the right time?
Many marketers are turning to influencers for content marketing amplification – in fact, a recent poll of 125 marketers shows 59% plan to increase their influencer marketing budget over the next 12 months. This means more marketing departments are devoting time and resources to creating authentic relationships with the people who matter most to their business – influencers who shape the industry as trusted resources.Read More
Content marketing has been the most successful method of acquiring users for our startup Process Street. A number of people ask me about my process (no pun) for creating and marketing content that drives users to our product, so I wanted to give the Scoop.it readers the inside scoop.Read More
By this point, as a reader of this blog, it’s not unlikely that you’re familiar with my story. I was hired straight out of college as a community manager by Scoop.it and have spent the last few years diving into the worlds of community and content marketing on behalf of this awesome brand. As I prepare to move on to my life’s next adventure, I’d like to share some of my key learnings about community management and content marketing with you.
A majority of my day-to-day responsibilities at Scoop.it could fall under the umbrella of “non-traditional” marketing, which means that I put forth a lot of effort to learn about the space I had been thrown into. Today, I’ll share four key learnings and observations on community management and content marketing and I’d love to hear how you feel about them as well.Read More
In a world of constant content, it’s no secret influencers can help you augment your content marketing efforts, rise above the noise and generate results.
It’s important to determine the influencers who can generate the most impact, and build a streamlined process for engagement, relevant to your goals. When I’m planning our content for Traackr, I focus on a few main groups of influencers who I know will help move the needle for our brand. By sharing my model and process, I hope it helps you strengthen your own influencer marketing practice to create really great content!Read More
Content Marketing and Influencer Strategy must work together for either to be successful. 90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the right people at the right time is as formidable as it is essential. To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers.
“Investing in a content and influencer marketing strategy can be one of the most impactful actions a business can make.” – Lee Odden, TopRank Marketing
In the last 10 years, B2B and B2C organizations alike have quickly adopted content-driven strategies to attract, nurture, enable, inspire, educate and support their customers. Even as the platforms and tactics change, content as a strategy to reach audiences remains powerful and continues to grow.
It’s time for our annual eBook of content marketing predictions. Read on to see what big trends, changes, and advances experts see on the horizon for our industry in the upcoming year.
What are the content marketing trends for next year? The Content Marketing Institute asked thought leaders around the world for their predictions and compiled that in this ebook.
You can read mine above but there I encourage you to read the ebook for others as well.
Jay Baer’s (slide 10) is particularly interesting:Read More
To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers.
Scaling Content Marketing is the key area of focus for many marketers these days. A number of strategies are being offered by experts, social networks or distribution platforms including the most natural one to them: pay for play. As Mark Schaefer wrote earlier this year, Content Marketing could be the victim of its own success if content strategists don’t put in place strategies to overcome the content abundance that results in diminishing returns. Earlier this year, Facebook for instance admitted to de-prioritize the organic reach of content from Facebook pages as users are more and more publishing content to more and more friends. The solution, they say? Buy ads to boost your post. And as LinkedIn and Twitter are also massively dependent on advertising revenue, this trend is here for good.
As mentioned in my reply to Mark, I believe there are ways to overcome content shock and scale Content Marketing through Lean Content. Interest-based content curation is an answer in the broad sense as it’s about leveraging existing content rather than adding to it but the team at Traackr puts it in a more specific context: influencer amplification.
Their point is a clear one: rather than paying for distribution, getting influencers to amplify your reach is a much more efficient approach.Read More
Ahh, Influencers. A key component to your social media and inbound marketing success. Not only do we need them to propel our marketing efforts to the next level, but they also play a large part of your relationship marketing strategy. An Influencer campaign should be a part of your social media engagement strategy.