SEO may be one of the biggest buzzwords of the decade, but what is it and why does it matter? SEO, also known as Search Engine Optimization, has become a critical component to the way that companies do business on the Internet. This guide will help you understand the definition of SEO, why it matters and how you can measure it in terms of your own business.Read More
According to Forrester, 74% of consumers prefer to receive commercial communications via email. In a world of social conversations, that powerful stat supports that email marketing can still be a huge asset in your marketing campaigns. No matter what industry you’re marketing to, if you’re sending emails, you better be doing it well.
Check out this list of email one-liners [broken out by industry] that can drastically impact your email campaigns.Read More
Last week, Mary Meeker of Kleiner Perkins Caufield Byers presented her Internet Trends report for 2014 at the Code Conference in California. Each year since 2001, KPCB has partnered with some of the best data analysts in the country to create a comprehensive report of rising Internet trends across all industries. This year, the presentation resulted in a 164-slide deck that you can read in its entirety here. Since we’re fans of tl;dr analyses & content curation, though, here are some of the most important points from the first half of the report.Read More
Raise your hand if you have ever sat in a lecture hall. Keep it raised if you have ever felt alone in the lecture hall. If you have ever felt alone while studying for that big exam. Or if you’ve ever missed a class, needed lecture notes, but knew no one in that class. Keep it raised, if by the end of the semester, of the 500 people in that class, you only met 1 or 2 of them, and by ‘met’, I mean gave them a formal head-nod or stared at the back of their head for 16 weeks. Keep it raised if you have ever bombed a test, but you feel like you studied a lot. (You really didn’t have to raise your hand, but if you did, props).
Yes, we’ve all been through these pain points. You probably wouldn’t even be reading this post if you didn’t passionately agree with me that these problems need fixing. They need fixing so badly that, if they don’t get it, they can put a damper on your college experience.Read More
According to the Content Marketing Institute, original content should be the cornerstone of your content marketing. And curating content can raise your brand awareness and bring more visitors to your website. So how do these two fundamental marketing pieces work together? Very nicely. In terms of content marketing in any industry, how you marry creation and curation could mean your success or failure.
Specifically in education, EdTech consultants, teachers and librarians are doing a great job combining creation and curation to showcase student creativity, school information and thought leadership. We’ve pulled four worthy examples of users in the EdTech space who exemplify using powerful online tools to master creation and curation consistently.Read More
In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.Read More
Last week, the latest edition of the #leancontent took place in San Francisco with an incredibly smart and inspiring talk from SmartRecruiters’ David Smooke. He enlightened an extremely engaged audience on the importance of guest blogging and how it can be used to build community and authority, especially for startups.Read More
During the first quarter of 2014, Scoop.it conducted a survey of over 1,500 professionals who had been using content curation as a part of their content marketing strategy over the previous year. While it’s old news that more marketers are turning to content marketing and curation & making more space in their strategies for both, we wanted to find out what actually happened once these marketers had taken the proverbial leap.Read More
I write and publish guest blog posts because writing – like your startup – is for other people. It’s reaching new audiences. It’s sharing new experiences, practices and revelations with old friends and new friends… and even brands. It’s communication for the modern reader. Blogging is increasingly how many startups reach their next customer. In fact, 76% of professionals who used content curation saw an impact on reported business goals.Read More
The quest to effectively share knowledge within a company is one that still appears elusive. How do you keep on top of your competitors’ developments? How do you monitor articles that mention your brand? How do you make sure your teams get the information they need to make decisions and to learn?
If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.
But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation?Read More
Content Marketing has been all the rage these past few years. We’ve heard from many speakers and influencers that content marketing is the new advertising and that “brands must become media to earn relevance”. But how do we measure its ROI and know our content isn’t just fueling some vanity metric but is actually helping our business?Read More
Content curation is not just collecting, it’s also sharing. And whatever our motivation, we curate content to have an impact so understanding where our traffic comes from is important. During our first 2 years of existence, the Scoop.it users have published more than 50M pieces of content attracting more than 100M unique visitors so we’ve been in a great position to observe not only where this traffic came from but also what best practices had the strongest influence on it. So we’ve analyzed all the content curated, published and shared through Scoop.it. This post is about sharing these data and learnings so you can be more effective with your content curation.Read More
Ahh, Influencers. A key component to your social media and inbound marketing success. Not only do we need them to propel our marketing efforts to the next level, but they also play a large part of your relationship marketing strategy. An Influencer campaign should be a part of your social media engagement strategy.
Just recently, Scoop.it announced that Scoop.it curators will be able to connect their personal profiles for the purpose of Google Authorship, and at the same time, can now connect a Google+ Business Page for sharing curated content. This is really exciting news, as busy business owners and social media managers can now use Scoop.it to curate and share great content to all of their branded social media profiles – Facebook, Twitter, LinkedIn and now Google+.Read More
Last week, Scoop.it announced its integration with Google+ Pages and Google Authorship. As CEO Guillaume Decugis explained, “we actually believe curation is a form of creation. So just as Google introduced Google Authorship as a way for publishers to be more visible in search results and benefit from a natural SEO method, we felt it was also important to add Google+ to the platform. So from now on, you will be able to link your Google+ profile to Scoop.it and not only be recognized in search results for your curated content but derive higher traffic from Google Search through the improved visibility authored results enjoy.”Read More
Every time I visit the Museum of Modern Art (MoMA) in New York City, I see something I’ve never seen before. In fact, t’s considered the most influential museum of modern art in the world. With that in mind, meet Klaus Biesenbach. Klaus holds the title “Chief Curator at Large” at MoMA. If you’ve visited the MoMA and walked away impressed (like I have), Klaus has a lot to do with that.
As content curators, we should all aspire to be like Klaus. After all, wouldn’t it be great if our content collections drew as much interest, respect and admiration as the collections at MoMA? In order to achieve this feat, we need to become highly effective content curators. In other words, we need to curate Internet content as we would fine art.
Let’s consider seven habits of content creation that would make Klaus Biesenbach proud.Read More
While Webster’s might define a nerd as someone who is unstylish, unattractive or “hopelessly devoted to intellectual or academic pursuits” — nerds and geeks have increasingly become accepted among the mainstream. And lately, they’ve become more well-known for their enthusiasm for things they love. If you love to write or read, you might be a word nerd. If you have an unhealthy obsession for fashion, you could be geek chic.
No matter your interests, being well-educated is a great way to becoming a more well-rounded person. It also has a habit of making a person more enlightened, i.e. less judgmental and more congenial with others of different backgrounds. Here are some things you can do to keep your mind young and to expand your horizons.Read More
Freelance writing is an incredibly rich and fulfilling career, especially if you’re passionate about writing on a particular subject or niche. It’s entirely possible to make money if you decide to become a freelance writer; in fact, it can easily become a full-time job. The only trick is that you have to treat it like one: honing your skills, dedicating set times to do your job, and promoting it.
Communications from branded properties, celebrities, or anyone with a “following” can often come of as false, contrived, and sometimes insensitive, even if they have the best intentions. This article was inspired by a recent email campaign I received, where the “reply” email address was “email@example.com.” This gave me pause. I don’t know why this particular email campaign set me off, but I was genuinely irritated that they would really prevent me from interacting with their brand. Who wants to be told they actively can’t reach out to someone who is proactively talking to them. That’s basically a brand saying “you don’t matter and we don’t want to talk to you.”Read More
It’s not uncommon to feel a sort of emptiness in life. People try all sorts of way to fill that void in all sorts of ways. The truly best way to fill a void is to either help others or help yourself. Filling the void with superficial filler and material items may not lead to true self-actualization. According to Everest CEO Francis Pedraza, learning and understanding what people truly need are huge advantages in both inside and outside the office. Here are a few ways that you can find contentment in life.Read More
Social media has been changing recently with the advent of cool new curation tools like us and RebelMouse, all of which extend the life of your social content by significant margins. With this in mind, tweets and other posts that are simply headlines with a link are no longer good enough. As social media continues to morph, you need to think about social like you think about SEO — optimized for clicking. A million retweets don’t count for much if no one ever actually interacts with your brand. As you create positioning for your social content, consider these new Social Calls-to-Action, or SCTAs.Read More
It may be hard to get into learning again after being out of any type of educational establishment for some time. It’s either because education loses its luster once we’re not being rewarded with letters and pieces of paper, or because we’re so used to being passively taught. We didn’t have to read the whole history (or economics or Philosophy of Man’s Infatuation With Bacon) book. We got an abridged version in class (okay not the bacon one) between daydreams and texting under the desk.Read More
Scoop.it and a Hashtag: A social media knock-out combo every digital media agency wished they’ve invented
Marketers want their community to produce content without losing control and getting lost in the “user-generated” madness. So, most marketers default to containing the conversation risking the brand’s authenticity. Now, there’s a better way to leverage community contributed content for building brand reputation and engagement. This scalable, simple and effective social media strategy has been created, tested and proven not by a fancy digital media agency in New York City, but by Thomas Listerman, Director of e-Communications, from the University of San Francisco.Read More
The quest to effectively share knowledge within a company is one that still appears elusive. How do you keep on top of your competitors’ developments? How to do you monitor articles that mention your brand? How do you make sure your teams get the information they need to make decisions and to learn?Read More
Studies have shown that our brain reacts positively to our content being “liked” or shared on social media. Social gratitude, and notoriety among a peer group, are really the only reasons individuals post content to social media. If no one likes your post, it even can bring you down, or make you feel like no one cares. This is especially prevalent among the youth, with 52% of the teenage Facebook users of the iGeneration (born in the 1990s) clicking “like” daily or even several times a day. Generation Y were a close second with 45% daily “like” clicks, followed closely by 32% of Gen Xers and 24% of Baby Boomers.Read More
Let’s start out by addressing the giant elephant in the room. Yes, brand journalism is one of the most recent buzzwords to have taken over the world of Internet and content marketing. A brand journalist has been defined in many ways; from “one who tells journalism-style stories about a company that make the reader want to know more,” to “one who records what happens to a brand in the world and creates communications that, over time, tell the story of the brand.”
Chances are, your startup or SMB is unlikely to find a specialized brand journalist, let alone one you can afford. This leaves most businesses between a rock and a hard place. How will you be able to supplement your traditional content marketing with brand journalism that tells interesting stories and keeps your audience interested?Read More
The three little words “return on investment” may be the stuff of every marketers’ dreams or nightmares, depending on how their campaigns and initiatives are performing. Every company has limited resources and in order to justify continued expenses and expenditures, marketers are increasingly pressured to provide a reason, through excellent ROI, to keep or increase their budgets. In fact, nearly two-thirds of CMOs believe that ROI will be the principal measure of performance by 2015.Read More
Twitter may share some things with Facebook, but it’s ultimately a different beast altogether.Read More
There is no need to buy a massive set of encyclopedias anymore, as you can learn most things online these days. The trouble is that the internet is filled with terrible amounts of misinformation. So, if you are learning online, you are going to have to find a way of avoiding the 99% of lies and find the 1% of truth.Read More