The Lean Content Marketing Blog

How to get more return on investment from content

Learning Resources

Measuring your ROI: learning to save money and time

The three little words “return on investment” may be the stuff of every marketers’ dreams or nightmares, depending on how their campaigns and initiatives are performing. Every company has limited resources and in order to justify continued expenses and expenditures, marketers are increasingly pressured to provide a reason, through excellent ROI, to keep or increase their budgets. In fact, nearly two-thirds of CMOs believe that ROI will be the principal measure of performance by 2015.

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9 amazing ways to learn online

There is no need to buy a massive set of encyclopedias anymore, as you can learn most things online these days. The trouble is that the internet is filled with terrible amounts of misinformation. So, if you are learning online, you are going to have to find a way of avoiding the 99% of lies and find the 1% of truth.

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