Learnings From Two Years as a Community Manager: Just Ask

If it wasn’t extremely obvious from the majority of my writing, I’m obsessed with learning. When I started out my career as a community manager, I didn’t even know what that meant. Two years later, I’m still not quite sure there is a single definition, but I certainly have learned a lot about what it means to build community, run social media strategies, and bring value to the crowded web with a group of brilliant content curators who I’ve been lucky enough to meet through the journey.
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6 ways to measure and improve the ROI of Content Marketing

Content Marketing has been all the rage these past few years. We’ve heard from many speakers and influencers that content marketing is the new advertising and that “brands must become media to earn relevance”. But how do we measure its ROI and know our content isn’t just fueling some vanity metric but is actually helping our business?

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How content curation helps social media publishing


As a social media manager, you’re probably aware of many of the pains that come with staying visible online and managing many social media channels at once. Luckily, there’s an answer to the woes of social media publishing: content curation. Here are 5 problems that social media publishers face and how content curation helps alleviate the pain. Continue reading

Content Super Bowl I: Creation takes on Curation

Creating vs. curating. If you work in marketing, or maybe even if you don’t, I’m sure you’ve been a witness to this content debate at one point or another. There are numerous arguments for each side, and ultimately, both are included in any successful content strategy.

The ideal mix between content curation and original content creation is a debate that I often find myself having with my colleagues and industry peers. So, in the spirit of Super Bowl XLVIII this weekend, I decided to ask the experts what they thought in a matchup that I’ve officially dubbed Content Super Bowl I. Continue reading

Community Management Thoughts and Challenges for 2014

In 2013, the field of community management expanded more than ever. According to The Community Roundtablethe average community manager has 3.7 years of experience. Just imagine how many more companies are employing community managers now than in 2010!

Today, January 27th, is the 5th annual Community Manager Appreciation Day. In honor of this event, I’ve compiled a few interesting stats on the world of community management from 2013, and added in a few tips from my two years of experience in the field. Feel free to pass them along!
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4 ways to leverage the Interest Graph through impacting Content Curation

As the volume of content published on the Internet continues to grow, consumers can help shield themselves from the noise that doesn’t matter to them by curating only the content that matters on interest graph platforms

Guillaume Decugis‘s insight:

 

Content curation and the Interest Graph are two different things but are deeply connected. While some content curators like Maria Popova are great at being eclectic, a lot of value to readers come from being able to discover and read from publishers who address the specific niches they’re interested in.

Chad Politt from Digital Relevance clearly establishes that connexion in this contribution to the Huff Post and I would draw the following conclusions for content strategists and content curators:
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Interest-based Content Curation Publishing: the cure for Content Shock?

In a recent post, top content marketer and blogger Mark Schaefer scored a hit and started a big controversy by predicting the end of content marketing as we know it because of a forecasted Content Shock. With Content Marketing having been all the rage these past few years, his post made some noise generating responses and debate from many. And while a lot of people have given numerous arguments as to why he’s right or wrong – including Shel Holtz who argues that as content consumers we become better and better at filtering content through various curation tools – nobody yet has looked at the role publishing-by-curation and the interest graph played in that picture.

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Maximize Your Potential by Stepping Out of Your Comfort Zone

You will often hear that those with some of the most publicized successes arrived at those accomplishments by simply out-working those around them. Jerry Rice, the all-time greatest wide receiver in NFL history, famously chased horses and caught bricks as a child to develop speed and coordination, while developing a 365-day training schedule throughout his pro career. Notable successful executives such as Tim Cook are known for their routinely early starts to their work days, while others like Marc Cuban are known for forfeiting vacation days for the first seven years of his career.

Health and work-life balance risks aside, I would never contradict that a strong work ethic, focus, commitment, and having an intense voraciousness for success will lead you down a path in the right direction. Luckily, achieving success and reaching your maximum output starts with a much simpler step, and that is in finding what I like to call The Stretch Zone.

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Why You Need to be on Social Media

If you are a private citizen with no business concern at all, then there is no great need for you to be on social media. The main reason that many private citizens are on it is because it is fun. You get to communicate with your friends and complete strangers. It is also loaded with brand new content every day, including content that your friends and family have posted. It allows people to see family photographs that were uploaded by distant relatives. It also allows you to share things between friends that will make them laugh. If however you are running a website, blog, business, or all three, then it is vitally important that you are on social media.

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