Studies have shown that our brain reacts positively to our content being “liked” or shared on social media. Social gratitude, and notoriety among a peer group, are really the only reasons individuals post content to social media. If no one likes your post, it even can bring you down, or make you feel like no one cares. This is especially prevalent among the youth, with 52% of the teenage Facebook users of the iGeneration (born in the 1990s) clicking “like” daily or even several times a day. Generation Y were a close second with 45% daily “like” clicks, followed closely by 32% of Gen Xers and 24% of Baby Boomers. Continue reading
Let’s start out by addressing the giant elephant in the room. Yes, brand journalism is one of the most recent buzzwords to have taken over the world of Internet and content marketing. A brand journalist has been defined in many ways; from “one who tells journalism-style stories about a company that make the reader want to know more,” to “one who records what happens to a brand in the world and creates communications that, over time, tell the story of the brand.”
Chances are, your startup or SMB is unlikely to find a specialized brand journalist, let alone one you can afford. This leaves most businesses between a rock and a hard place. How will you be able to supplement your traditional content marketing with brand journalism that tells interesting stories and keeps your audience interested?
I recently got back from some travels, and as I walked around Germany, Italy, and my hometown near Washington, DC., I could not help but think about my relationship with technology and how it has evolved throughout the years. Living in San Francisco and working in Silicon Valley, I often forget that other cities are not as inspired by technology. Not so long ago, I too did not quite comprehend how technology could and would change my life.
Author and entrepreneur Seth Godin once said that “Marketing is no longer about the stuff that you make, but about the stories you tell.” Even for those folks who’ve never so much as heard of lead-gen or nurture programs, the importance of relevant content and compelling narrative has never been so necessary as it is today — especially because the digital sea is brimming with the wreckage of too many voices with far too little exposure. Continue reading
The age old to-do list — a common tool to help get $#&T done. In my years of to-do listing, I’ve discovered that it is often this common productivity trick that actually prevents me from being optimally productive. Yes, counter-intuitive, but true. This oft bottleneck-in-disguise make me feel like I am a super hero, that in fact, yes I can finish 2908329874 tasks in the next three hours while simultaneously cooking for a dinner party and writing my novel. Continue reading
Social media has had an impact on both business and people’s personal and private life. The impact on business is not as massive as many people assume, but this does not mean that many businesses have not adopted social media, as it is a free resource after all. Here are a few things that social media has taught us all. Continue reading
Editor’s Note: At Scoop.it, we are equal opportunity and support learning and entrepreneurism of all stripes. This article is written with a female audience in mind, but we believe the core messages and takeaways apply to all people.
Women start businesses at one-and-a-half times the national average. And, although women now comprise roughly half of American workers and earn nearly 60% of university degrees,1 only 24% of the people heard or read about in print, radio and television news are female.
Brands, companies, and individuals — I think it’s time for some real-talk about content and social media. Continue reading