Some say that President Obama’s inaugural address this year trumped the one he delivered four years ago, and perhaps any he has ever given as Commander-in-chief. I am a strong advocate of women’s and gay rights, and I teared up when the president boldly said:
It is now our generation’s task to carry on what those pioneers began. For our journey is not complete until our wives, our mothers, and daughters can earn a living equal to their efforts. Our journey is not complete until our gay brothers and sisters are treated like anyone else under the law – for if we are truly created equal, then surely the love we commit to one another must be equal as well.
Regardless of what you think of him, Obama is a powerful speaker. His skills were only amplified by the inauguration ceremony, which was held on the day when we celebrate the great civil rights leader and orator Martin Luther King, Jr. In this digital age, we talk about what makes a good blog post, viral video or paid advertisement, but we often disregard the importance of impactful verbal communication. Like memes, there is an intangible essence to what makes a powerful speech stick out and intrigue you to the point where you can’t help but share it. From presidential addresses to stories told generation after generation to live theater, the tradition of oral history harnesses the power to move the masses. It is a testament to the abilities of the human mind that through the spoken word you can form a movement, change the public’s perception and cement a legacy. It is the stuff that wise men, do gooders and evil doers are made of. Continue reading
“If the future of search is likely to be social, the future of social is likely to involve more search.”
This is a post I wrote for Fast Company on the conflicting tension I immediately saw following the launch of Graph Search by Facebook. Facebook’s new search tool will either have to remain private, resulting in limited, biased content, or make private data accessible to search.
See on www.fastcompany.com Continue reading
Social media often gets a bad rap for being a driving force behind people falling out of touch, neglecting in-person relationships, and reducing productivity for people around the world. Naysayers blame it for shorter attention spans and proliferation of bad grammar, and the most vehement of those naysayers believe that social media has led to privacy being a thing of the past. To be fair, there have been many times where I’ve been trolling my Twitter feed only to be thoroughly horrified by TMI moments and tHingz Speld lIKE THIZ. Continue reading
“Students of all ages must be trained to search, select, qualify (and therefore disqualify), then enrich with their own thought, and then use and share information.” – Marc Rougier, Co-Founder, Scoop.it
From Daily Edventures:
Educators often see the Internet as a double-edged sword. While the Web provides nearly limitless information on any given topic, that information is often unfiltered, unedited and unfocused. That’s where Marc Rougier and his company, Scoop.it, come in. While their tools were originally created to help marketers and entrepreneurs increase their online visibility, the company quickly discovered that teachers and students found the curation tool invaluable.
“Since the explosion of Web 2.0,” Rougier says, “we live in a world of information overload: everyone has become a producer of information.” This abundance of information, according to Rougier, has generated a double problem: “If everyone can speak, to whom should I listen?” (a problem of qualification of information — extracting the signal from the noise), and “If everyone can speak, how can I get heard?” (a problem of acquiring visibility, reputation, and a voice).
Here, the mission is to get students aware of the importance of information management — to let them really touch, first hand, the challenge of qualification and organization of data – whatever their subject of study. We live in a world of information abundance and (almost) information democracy. Yet, if we are not prepared for it, we can be force-fed by a very small amount of data (a unique video seen a billion times…) and even by false information, and let a vast amount of valuable data be wasted. Students of all ages must be trained to search, select, qualify (and therefore disqualify), then enrich with their own thought, and then use and share information.
See on dailyedventures.com Continue reading
Ally Greer‘s insight:
2012 was quite the year for social media blunders. From American Apparrel offering a 20% coupon to help the victims of Hurricane Sandy deal with their “boredom,” to #McDStories to the worst hijacked hashtags, some brands proved that they need more than a few tips.
It’s time to be frank. Here are 7 ways to make yourself look terrible on social media. (Pro tip: you’re not supposed to do them.)
See on www.businessinsider.com Continue reading
The New Year’s resolution is such an interesting, inspirational concept. The fact that we’ve institutionalized a specific time of year to be introspective and reflect on how we lived our last 12 months of life is a pretty incredible thing — definitely an institution to respect and make a priority as we ring in 2013. Identifying which things in our lives were good and which things could have been improved should be top-of-mind when the clock strikes its respective 12:00 AM across the globe on January 1st, 2013 and signifies the start of a brand new year. I’ve always felt that a “resolution” may not be the most effective use of the insights we glean from reflecting on our last year. I’ve always felt pressure to do more things, or different things, or change my life trajectory in a significant way with each list of resolutions I’ve written. In 2012, it was “learn a new language,” in 2011 was “read at least 30 books,” and 2010 was “get a job that doesn’t suck.” I’ve always felt compelled to make a firm decision to either do a new thing or break some terrible old habit. Continue reading
My name is Ally Greer. I’m a marketer with expertise in content marketing and curation. You’ve probably never heard of me.
With over 500 million users on Twitter, 175 million on LinkedIn, and over a billion on Facebook, you probably haven’t heard of most people on the Internet. The bad news is that this also means most of those people probably haven’t heard of you either.
That said, I’m certainly not here to tell you how flooded the Internet is and discourage you from jumping into the information pool. In fact, I’m telling you to do the exact opposite. Although it isn’t likely that all 500 million people on Twitter will be following you by the time you’re finished reading this (or ever), there are a few ways to look what we call “information overload” right in the face and use it to your advantage.
In a digital world characterized by an overwhelming amount of noise, everyone is struggling to find relevant content from people and brands with an expertise on a specific subject. Content curators are the ones who step up to the plate.
According to Michael Brenner, cofounder of Business 2 Community, content curation is the process of identifying relevant content for your audience from multiple sources, modifying or editing that content to reflect the needs of your audience and delivering the content to the appropriate channels of distribution.
The truth is, you’re probably already curating content. Do you share links on Twitter? Do you Retweet content that you find interesting? Do you write blogposts referencing content that’s been created by others? If so, you’re a curator. You know what you’re talking about, you know where the best content on your topic of expertise is, and you put it together for the world to see. But, the question still looms: if no one knows who you are, how will they find it? Continue reading
You may have noticed (or maybe not, because they are so awesome to use) that we recently rolled out some big changes to the Scoop.it platform. Firstly, don’t panic. Secondly. you’re going to love them. We had you (and your success online) in mind while designing them, and we’ve done some intense testing with the new features and the beta testers are just as excited as we are. All the changes make the platform better — allowing you to accelerate and grow your visibility on the web and truly shine.
The changes are all awesome; giving you more control over the look and feel of your topic pages, deeper access to your social networks and more seamless connections between your various social properties. Continue reading
I gave this talk at TechWeek L.A. (where else on such a topic?) last week as I felt the new social media evolutions, particularly the rise of the interest graph, are making things move quickly on that subject.
Why do we remember famous people in history? How? How about today’s celebrities? And how are the Internet and the Social Web changing that now?
A look at the fame creation process tells us it is indissociable from the media creation process, which has been deeply impacted by new information technology. The Andy Warhol prediction is probably no longer valid and we need to rethink fame in the context of a distributed Internet network which more and more becomes topic-centric and no longer people-centric.
See on www.slideshare.net Continue reading