Creating vs. curating. If you work in marketing, or maybe even if you don’t, I’m sure you’ve been a witness to this content debate at one point or another. There are numerous arguments for each side, and ultimately, both are included in any successful content strategy.
The ideal mix between content curation and original content creation is a debate that I often find myself having with my colleagues and industry peers. So, in the spirit of Super Bowl XLVIII this weekend, I decided to ask the experts what they thought in a matchup that I’ve officially dubbed Content Super Bowl I. Continue reading →
In 2013, the field of community management expanded more than ever. According to The Community Roundtable, the average community manager has 3.7 years of experience. Just imagine how many more companies are employing community managers now than in 2010!
At the beginning of this month, I decided that I was going to take a different approach to New Years Resolutions. After much consideration, it simply started to make more sense to plan on taking specific actions that would lead to achieving objectives, rather than to plan open-endedly on reaching vague goals. Continue reading →
As the volume of content published on the Internet continues to grow, consumers can help shield themselves from the noise that doesn’t matter to them by curating only the content that matters on interest graph platforms
Guillaume Decugis‘s insight:
Content curation and the Interest Graph are two different things but are deeply connected. While some content curators like Maria Popova are great at being eclectic, a lot of value to readers come from being able to discover and read from publishers who address the specific niches they’re interested in.
Chad Politt from Digital Relevance clearly establishes that connexion in this contribution to the Huff Post and I would draw the following conclusions for content strategists and content curators: Continue reading →
In a recent post, top content marketer and blogger Mark Schaefer scored a hit and started a big controversy by predicting the end of content marketing as we know it because of a forecasted Content Shock. With Content Marketing having been all the rage these past few years, his post made some noise generating responses and debate from many. And while a lot of people have given numerous arguments as to why he’s right or wrong – including Shel Holtz who argues that as content consumers we become better and better at filtering content through various curation tools – nobody yet has looked at the role publishing-by-curation and the interest graph played in that picture.
You will often hear that those with some of the most publicized successes arrived at those accomplishments by simply out-working those around them. Jerry Rice, the all-time greatest wide receiver in NFL history, famously chased horses and caught bricks as a child to develop speed and coordination, while developing a 365-day training schedule throughout his pro career. Notable successful executives such as Tim Cook are known for their routinely early starts to their work days, while others like Marc Cuban are known for forfeiting vacation days for the first seven years of his career.
Health and work-life balance risks aside, I would never contradict that a strong work ethic, focus, commitment, and having an intense voraciousness for success will lead you down a path in the right direction. Luckily, achieving success and reaching your maximum output starts with a much simpler step, and that is in finding what I like to call The Stretch Zone.
If you are a private citizen with no business concern at all, then there is no great need for you to be on social media. The main reason that many private citizens are on it is because it is fun. You get to communicate with your friends and complete strangers. It is also loaded with brand new content every day, including content that your friends and family have posted. It allows people to see family photographs that were uploaded by distant relatives. It also allows you to share things between friends that will make them laugh. If however you are running a website, blog, business, or all three, then it is vitally important that you are on social media.
On the first work day of 2014, there is certainly no shortage of resolution lists floating around the Internet. If you’re anything like me, you probably spent some time on Tuesday night thinking about what you wanted to accomplish this year, or what you were going to change. Personally, I decided to be more assertive in all aspects of my life. Maybe you decided to be a better communicator with friends and family, or to multiply this year’s revenue by 3. Continue reading →
In 2008, Mark Zuckerberg laid out his theory about people sharing content on Facebook. “I would expect that next year, people will share twice as much information as they share this year, and [the] next year, they will be sharing twice as much as they did the year before,” he said.
Guillaume Decugis‘s insight:
This article reminded me of my own post on Business Insider predicting that the Facebook people-centric model will see its limits. Two years and one IPO down the road, we’re exactly there: with 1,500 potential stories to show to an average user news feed every time they visit, Facebook has a tough time determining what’s really important.
This is a talk that I gave at LeWeb 2013 and at the Cristal Festival in December.
While we’ve now seen the power of brand content, it remains very hard for even the largest brands to implement successfully. In addition, it doesn’t solve the question of how to engage an audience on a daily basis. To do so, brands have to become media.