The Scoop.it Content Marketing Blog

How to get more return on investment from content

Product News

Everything You Always Wanted to Know About Content Curation (but were afraid to ask)

“What can content curation do for you? Who is it for? What are interesting case studies? How does content curation help SEO? What’s the ROI of content marketing in general and how does content curation help improve it? What features does Scoop.it have? How do they work?”

These are just some of the questions you’ll find answers for in our newly revamped resource center as well as in our brand new product tour page

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Scoop.it’s Next Template Designer Could Be You

Last week, we announced lots of exciting new features on Scoop.it, including WordPress integration, topic embeds, and templates. for topic pages.

Now, we want to hear from you. We’re firm believers in the old (ok, not that old) adage “you are the content you publish online,” and the increasing importance of branding the content that you’re sharing to your websites and social media feeds. As we continue to grow as a platform, we want you to tell us how we can make this branding process easier for you.

Over the next few weeks, we want you to put on your creative hats and submit some designs of templates you’d like to see on Scoop.it for your topic pages. 

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Introducing Templates, Embedded Topics, and WordPress Integration through Scoop.it

We started Scoop.it for a simple reason: back 4 years ago, we observed that Web 2.0 didn’t just bring all of us an opportunity but also created an expectation that would require new tools for busy professionals. With blogs, social networks and content platforms, you don’t just have a chance to become a media if you’d like to: you are now expected to regularly publish content. The content we publish determines not only how visible we are online but also shapes other people’s perception of our interests, our areas of expertise, our skills etc.

In short, you are the content you publish.

Of course, this means first of all you should participate and that’s what we’ve been focusing on enabling so far: an experience and a curation technology that makes it easier and time-efficient to discover, curate and publish quality content on our interests. But because this content is intimately connected to our online identity, reputation and brand, we’re pleased to launch today awesome and super easy new ways to brand your curated content with Scoop.it:

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Making you a media: TL;DR by Scoop.it

Update: TL;DR is now live for everyone at tldr.scoop.it. Enjoy! 

The Internet throws at us a full Library of Congress every 5 minutes or so. It’s just way too long to read!

We did not build Scoop.it to make the Internet shorter, though; we built it to help professionals and businesses to exist on the web; to cut through the noise, to demonstrate their thought leadership by becoming publishers on their specific topics.

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1,000,000 people and businesses are now using Scoop.it!


Interest-based content curation was only a vision 2 years ago when we launched: in a post Web 2.0 world, we felt that more and more we are the content we publish. Whether we liked it or not, we would all need to become media – a problem for busy professionals who don’t have time or inspiration for that and whose primary expertise is often not to be a content publisher.

Since then, publishing-by-curation rapidly turned into an important trend as 1,000,000 freelance professionals, community managers, content marketers, educators, knowledge managers, thought leaders, and more are now using Scoop.it to demonstrate and share their professional expertise, develop visibility for their small or mid-sized businesses or to make the company they work for smarter.

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Launching Scoop.it for Google+: authorship and posting to Google+ Company pages

While some debate whether Google+ is a ghost town or not, the search giant’s social network quietly passed the 1 Billion user mark. That’s right: 1 Billion people have a Google+ account which is 2x Twitter’s user base and only 15% less than Facebook’s. Perhaps more importantly, the +1 button is pressed more than 5 million times a day and 340 million of its users are active.

Scoopiteers didn’t need to wait for those metrics to be public to demand that we add Google+ to the Scoop.it’s sharing options: as our platform is a hub to discover, curate and share content to feed your online channels, it’s natural to offer as many distribution options as possible. So today, after integrating  with Facebook profiles and pages, LinkedIn profiles, groups and pages, Twitter and many other social platform such as Wordpress or Tumblr, we’re excited to launch our integration with Google+ with 2 new features:

  • Adding Google+ Company pages as a sharing option to Scoop.it

  • Adding Google+ authorship to your Scoop.it profile

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Welcoming New Rewards Members

Last week, the Scoop.it team and I were extremely excited to announce the launch of our brand new Rewards Program. Now that all of the new rewards members have been notified, I’d like to shine the Scoop.it spotlight on a few of the top curators from the past six months.

These curators have set an extraordinary example for the rest of the Scoop.it community as well as the greater online community of curators. They’ve helped us through every step of our journey to making the web a smarter place, and we’re proud to have them on our team. Check out their profile and topic pages, and think about even sending them a tweet to say hi!

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Product Update: Rewards Program, Test Results, and Mobile Curation for All

It’s pretty safe to say that it’s been a strong beginning to 2014 here at Scoop.it. We’ve been working, hypothesizing, testing, listening, and implementing pretty much since the clock struck midnight on January 1st. That said, I wanted to check in with you today to give you some insight into what’s going on over here – including some pretty big and exciting new announcements!

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The decay and fall of guest blogging for SEO

Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.

Guillaume Decugis‘s insight:

The head of the Google Webspam team has spoken: guest blogging is now on the hook and won’t be an SEO strategy you can rely on in 2014.

Following the demise of massive link building (which now can have adverse effects), this is another strategy once recommended by traditionnal SEO consultants that disappears as part of Google’s strategy to fight spam, cheap SEO tricks and promote great quality content in search results. The more Google Search evolves, the more it relies on new criteria such as social signals to promote quality content.

What this means is there’s no way around this simple truth now: to come up in search results, you need to publish good quality content and add value – either through great original content or carefully curated quality pieces. And in the race to publish great content frequently, it’s likely you will find the latter very useful.

See on www.mattcutts.com

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Social Network Connections Glitch: Explained

We’ve received some messages from users facing a bad experience with social network connections on Scoop.it; a fairly colorful collection a messages in fact, ranging from rather engaging [“Dear Scoop.it, can you please explain“], typical of Scoop.it community’s style, to less constructive but quite clear nevertheless [“Go f****“].  It’s become clear that something went wrong here. Something that deserves to be investigated, explained and remedied.
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Integrating with LinkedIn Company Pages – the Untapped Opportunity for SMBs (Study Results)

Several studies have shown that small and mid-size businesses massively use social media as a digital marketing tactic. But at Scoop.it we wanted to take it a step further: how do small and mid-sized businesses use social media? What are their key opportunities? Over the past few months, we surveyed more than 3,000 SMBs: some within the Scoop.it user base, some outside of it. We asked questions, collected behavioral data and discovered intriguing findings which we plan to release in several parts – the first of which being in this SlideShare presentation.

The first lesson we learned is that LinkedIn Company Pages seem to be a major opportunity not yet leveraged by many SMBs. Though LinkedIn is THE business social network, SMBs still don’t see their future on LinkedIn and prefer to invest their time and effort in Facebook and Twitter. Interestingly, this is not because they don’t see the value: the large majority (67%) understands that LinkedIn is a great fit for them, but they simply don’t have the time nor the content they need to take advantage of LinkedIn Company Pages as an important marketing opportunity. Additionally, they lack ways to measure the impact their LinkedIn campaigns or content would have on their digital marketing strategies.

So today, we’re happy to announce that we’re introducing a solution to this problem by integrating LinkedIn Company Pages as a sharing option within Scoop.it…

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11 Interests, 12 Curators, 13 Topics

In case you hadn’t realized (or been on social media all day), today’s date is quite fun. It’s November 11th, 2013, also known as 11/12/13. Did you know that a couple even got married at 9:10 am, on live television?

For the sake of being extra cheesy, and a little bit due to not wanting to miss out on the date-related fun, I found this to be the perfect opportunity to showcase some of the amazing things you can find on Scoop.it. With the recent addition of Interest categories, discovering fascinating content is easier than ever, and connecting with likeminded individuals to build communities of interest is extra fun.

In that spirit, I present to you 11 interests / 12 curators / 13 topics that you might not have found before on Scoop.it.

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Two years sharing ideas that matter to 100 million people


As Scoop.it turns two today, we are excited to share a great milestone: we’re only a few weeks away from reaching 100 million cumulated unique visitors on the platform! That’s right: 100 million different people have been to Scoop.it to discover the awesome content of our amazing community of curators. How much content you ask? Well, a few months ago we counted 50 million curated pieces.

When we started working on Scoop.it, the horizon wasn’t that far. Out of a failed project, we needed to be quick to apply the lessons that we had learned.

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Sticking to our values and news for Scoop.it customer and community support

Here at Scoop.it, we have a set of values that we measure all of wins and defeats against. We ask ourselves — “does the spec for this release support our values and mission or are we just trying to be fancy,” or “was this decision made to further what we think is best for the community based on our own DNA?” And sometimes, that means making tough decisions.

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The Newest Version of Scoop.it: Welcome to the Meritoc[u]racy

1.  Why sharing ideas that matter, matters

We built Scoop.it to make it easy and rewarding to share ideas that matter.

Ideas matter: they make all of us, individuals, businesses and societies, progress. Sharing ideas is equally important as creating them: it honors the creators; it enriches the recipients; and it also benefits the “passers”, who enhance their reputation through propagation of wisdom.

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Inspiration wants to be free — news for iPad users

Back in 2011, just a few months after the iPad launched, I was asked to moderate a panel on the future impact of the iPad. What new behaviors will it generate? What impact will it have on existing industries? As a way to do some research, I created a Scoop.it page (that I kept updating since then) and started to dig deeper on studies that had been published, experiments that had been made, etc… What struck me from this – and the panel discussion thereafter – was how much everyone discounted the creation capabilities of the iPad. At the January 2010 keynote, Steve Jobs himself defined the iPad as a device that would be better than a smartphone or a computer for browsing the web, doing email, watching photos or videos, listening to music, playing games and reading eBooks. In short, a device specialized in consuming content. Not creating any.

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Ideas reign supreme — We raised 2.6 M and hired an ace new VP to continue molding the web’s content into ideas that matter

Why are we here?

For a long while, the Scoop.it team has had a vision that fostering ideas, molding existing content into more valuable forms, and sharing knowledge with their communities of interest is what our platform can do best. Recently, after many conversations and interactions with our community, we realized that these values and behaviors were being adopted by more and more users across the platform. As a team, we immediately resonated with these users and we’re excited to be seeing our vision become more and more concrete as time passes.

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The day Google Reader died.

Today, Google Reader was officially turned off. While not a fundamentally game-changing action on its own, when coupled with several other trends in the online content landscape such as the rise of curated media (Upworthy, etc) and the development of new curation and reading tools (Flipboard and our own Read.it), we can infer that a major shift is coming our way, and coming fast.

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This is the most popular post you’ll read all day

In a recent post for The Atlantic, Derek Thompson investigates what drives people to read content online. As a writer for a popular news site, it’s of interest to Thompson to find out what people are clicking on and why when navigating through the endless amount of web content available. Though it sounds like a boring study of analytics at first, his findings and references are actually super interesting.

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