The Lean Content Marketing Blog

How to get more return on investment from content

Product News

Launching Scoop.it for Google+: authorship and posting to Google+ Company pages

While some debate whether Google+ is a ghost town or not, the search giant’s social network quietly passed the 1 Billion user mark. That’s right: 1 Billion people have a Google+ account which is 2x Twitter’s user base and only 15% less than Facebook’s. Perhaps more importantly, the +1 button is pressed more than 5 million times a day and 340 million of its users are active.

Scoopiteers didn’t need to wait for those metrics to be public to demand that we add Google+ to the Scoop.it’s sharing options: as our platform is a hub to discover, curate and share content to feed your online channels, it’s natural to offer as many distribution options as possible. So today, after integrating  with Facebook profiles and pages, LinkedIn profiles, groups and pages, Twitter and many other social platform such as Wordpress or Tumblr, we’re excited to launch our integration with Google+ with 2 new features:

  • Adding Google+ Company pages as a sharing option to Scoop.it

  • Adding Google+ authorship to your Scoop.it profile

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Welcoming New Rewards Members

Last week, the Scoop.it team and I were extremely excited to announce the launch of our brand new Rewards Program. Now that all of the new rewards members have been notified, I’d like to shine the Scoop.it spotlight on a few of the top curators from the past six months.

These curators have set an extraordinary example for the rest of the Scoop.it community as well as the greater online community of curators. They’ve helped us through every step of our journey to making the web a smarter place, and we’re proud to have them on our team. Check out their profile and topic pages, and think about even sending them a tweet to say hi!

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Product Update: Rewards Program, Test Results, and Mobile Curation for All

It’s pretty safe to say that it’s been a strong beginning to 2014 here at Scoop.it. We’ve been working, hypothesizing, testing, listening, and implementing pretty much since the clock struck midnight on January 1st. That said, I wanted to check in with you today to give you some insight into what’s going on over here – including some pretty big and exciting new announcements!

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The decay and fall of guest blogging for SEO

Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.

Guillaume Decugis‘s insight:

The head of the Google Webspam team has spoken: guest blogging is now on the hook and won’t be an SEO strategy you can rely on in 2014.

Following the demise of massive link building (which now can have adverse effects), this is another strategy once recommended by traditionnal SEO consultants that disappears as part of Google’s strategy to fight spam, cheap SEO tricks and promote great quality content in search results. The more Google Search evolves, the more it relies on new criteria such as social signals to promote quality content.

What this means is there’s no way around this simple truth now: to come up in search results, you need to publish good quality content and add value – either through great original content or carefully curated quality pieces. And in the race to publish great content frequently, it’s likely you will find the latter very useful.

See on www.mattcutts.com

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Social Network Connections Glitch: Explained

We’ve received some messages from users facing a bad experience with social network connections on Scoop.it; a fairly colorful collection a messages in fact, ranging from rather engaging [“Dear Scoop.it, can you please explain“], typical of Scoop.it community’s style, to less constructive but quite clear nevertheless [“Go f****“].  It’s become clear that something went wrong here. Something that deserves to be investigated, explained and remedied.
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Integrating with LinkedIn Company Pages – the Untapped Opportunity for SMBs (Study Results)

Several studies have shown that small and mid-size businesses massively use social media as a digital marketing tactic. But at Scoop.it we wanted to take it a step further: how do small and mid-sized businesses use social media? What are their key opportunities? Over the past few months, we surveyed more than 3,000 SMBs: some within the Scoop.it user base, some outside of it. We asked questions, collected behavioral data and discovered intriguing findings which we plan to release in several parts – the first of which being in this SlideShare presentation.

The first lesson we learned is that LinkedIn Company Pages seem to be a major opportunity not yet leveraged by many SMBs. Though LinkedIn is THE business social network, SMBs still don’t see their future on LinkedIn and prefer to invest their time and effort in Facebook and Twitter. Interestingly, this is not because they don’t see the value: the large majority (67%) understands that LinkedIn is a great fit for them, but they simply don’t have the time nor the content they need to take advantage of LinkedIn Company Pages as an important marketing opportunity. Additionally, they lack ways to measure the impact their LinkedIn campaigns or content would have on their digital marketing strategies.

So today, we’re happy to announce that we’re introducing a solution to this problem by integrating LinkedIn Company Pages as a sharing option within Scoop.it…

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11 Interests, 12 Curators, 13 Topics

In case you hadn’t realized (or been on social media all day), today’s date is quite fun. It’s November 11th, 2013, also known as 11/12/13. Did you know that a couple even got married at 9:10 am, on live television?

For the sake of being extra cheesy, and a little bit due to not wanting to miss out on the date-related fun, I found this to be the perfect opportunity to showcase some of the amazing things you can find on Scoop.it. With the recent addition of Interest categories, discovering fascinating content is easier than ever, and connecting with likeminded individuals to build communities of interest is extra fun.

In that spirit, I present to you 11 interests / 12 curators / 13 topics that you might not have found before on Scoop.it.

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Two years sharing ideas that matter to 100 million people


As Scoop.it turns two today, we are excited to share a great milestone: we’re only a few weeks away from reaching 100 million cumulated unique visitors on the platform! That’s right: 100 million different people have been to Scoop.it to discover the awesome content of our amazing community of curators. How much content you ask? Well, a few months ago we counted 50 million curated pieces.

When we started working on Scoop.it, the horizon wasn’t that far. Out of a failed project, we needed to be quick to apply the lessons that we had learned.

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Sticking to our values and news for Scoop.it customer and community support

Here at Scoop.it, we have a set of values that we measure all of wins and defeats against. We ask ourselves — “does the spec for this release support our values and mission or are we just trying to be fancy,” or “was this decision made to further what we think is best for the community based on our own DNA?” And sometimes, that means making tough decisions.

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The Newest Version of Scoop.it: Welcome to the Meritoc[u]racy

1.  Why sharing ideas that matter, matters

We built Scoop.it to make it easy and rewarding to share ideas that matter.

Ideas matter: they make all of us, individuals, businesses and societies, progress. Sharing ideas is equally important as creating them: it honors the creators; it enriches the recipients; and it also benefits the “passers”, who enhance their reputation through propagation of wisdom.

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Inspiration wants to be free — news for iPad users

Back in 2011, just a few months after the iPad launched, I was asked to moderate a panel on the future impact of the iPad. What new behaviors will it generate? What impact will it have on existing industries? As a way to do some research, I created a Scoop.it page (that I kept updating since then) and started to dig deeper on studies that had been published, experiments that had been made, etc… What struck me from this – and the panel discussion thereafter – was how much everyone discounted the creation capabilities of the iPad. At the January 2010 keynote, Steve Jobs himself defined the iPad as a device that would be better than a smartphone or a computer for browsing the web, doing email, watching photos or videos, listening to music, playing games and reading eBooks. In short, a device specialized in consuming content. Not creating any.

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Ideas reign supreme — We raised 2.6 M and hired an ace new VP to continue molding the web’s content into ideas that matter

Why are we here?

For a long while, the Scoop.it team has had a vision that fostering ideas, molding existing content into more valuable forms, and sharing knowledge with their communities of interest is what our platform can do best. Recently, after many conversations and interactions with our community, we realized that these values and behaviors were being adopted by more and more users across the platform. As a team, we immediately resonated with these users and we’re excited to be seeing our vision become more and more concrete as time passes.

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The day Google Reader died.

Today, Google Reader was officially turned off. While not a fundamentally game-changing action on its own, when coupled with several other trends in the online content landscape such as the rise of curated media (Upworthy, etc) and the development of new curation and reading tools (Flipboard and our own Read.it), we can infer that a major shift is coming our way, and coming fast.

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This is the most popular post you’ll read all day

In a recent post for The Atlantic, Derek Thompson investigates what drives people to read content online. As a writer for a popular news site, it’s of interest to Thompson to find out what people are clicking on and why when navigating through the endless amount of web content available. Though it sounds like a boring study of analytics at first, his findings and references are actually super interesting.

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Twitter and its impact IRL

Here in the US, the Dow recently tumbled almost 150 points in a “flash crash” caused by widespread digital panic. What was the cause of this panic? Twitter.

The bigger story is that someone hacked the official AP Twitter handle and tweeted a false report of a terrorist attack on the White House, which claimed that the President had been injured in said attack. This is significant in the grander scheme because the Dow essentially measures the health of the US economy and a hit of this magnitude means lots of people (deserving or otherwise) needlessly lost a lot of money in nanoseconds.

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The only web services that don’t change are the dead ones

Some of you have asked, “How do we decide on making changes on Scoop.it?” We felt that this is an interesting opportunity to share the answer openly.

First, let me start by saying that it’s a process that has evolved to become much more complex now that millions are using Scoop.it every week. In the beginning, we were able to let our vision and intiution guide us, but now we have a responsibility to you, the Scoop.it community, who have decided to use this service as your content curation hub on a daily basis.

Sometimes decisions are easy: when you asked for curated newsletter capability on our feedback forum, it was just a matter of planning this together with the right resources and partner. It can take some time (bear with us…) but the decisions are simple. Sometimes,  it’s a question of vision: we have strong values and a vision for what we feel content curation and the interest graph should stand for, and that of course. continues to guide us just like we recently experimented by launching Read.it.

At the UX (user experience) level though, this can be more difficult: not so much for the inspiration and the big ideas but for the little details that can have a big impact. Should this button be at the top or the bottom? Left or right? Should we give users one main option and a bunch of secondary ones or should we highlight the three that are the used most often? Did we make that feature visible enough? Or is it too prominently displayed and annoying? A lot of these questions don’t have good or bad answers you can easily guess: you have to try out to find out.

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Announcing our newest offering — Read.it!

For the past few months, the team here at Scoop.it has been focusing on “taking curation beyond the platform,” our own little bit of rebellion against computer-only or anti-mobile curation tools and platforms. We launched a fantastic re-design of our iPhone application, integrated Scoop.it with MailChimp to easily take your curation to the world of email, and some other great stuff too.

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Scoop.it Content Curation, Unchained

We’ve been thinking here at Scoop.it about the mobile and social revolutions and how we can help make the curation process a seamless part of your day. We think that the most interesting reading and content consumption happens during the “in between” moments these days — on the bus, during breakfast, etc — instead of during typical 9 to 5 hours, which has been the case historically. Instapaper recently released a study of reading data collected for over 100 million articles, which shows the majority of mobile content being consumed has actually shifted to between 6 pm and 9 pm. They also released data showing that there are very specific spikes in content consumption specifically via iPhone:

  • 6am – Early morning, breakfast
  • 9am – The morning commute, start of the work day
  • 5pm – 6pm – End of the work day and the commute home
  • 8pm – 10pm – Couch time, prime time, bed time

Based on compelling data like this and feedback from our community, we believe that the future of curation is mobile. We’ve made some awesome changes to the iPhone app to make your job as curator easier and your mobile curation more effective. It shouldn’t be a chore to feed your social channels interesting content while you’re on the move, and we are working to unchain your curation experience and make it even more effortlessly flexible and mobile.

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It’s That Time of Year…

“A loving heart is the beginning of all knowledge.” – Thomas Carlyle

February is all about letting your loved ones know how you feel, and for us that means you.

To show our love this month, we’re lifting the topic creation limit: for free!

All you have to do is ask! Send an email to business@scoop.it and we’ll grant you access to unlimited topic creation – but only for this month, so don’t waste one minute!

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