The Lean Content Marketing Blog

How to get more return on investment from content

Scoop.it Hacks

How I Cut Down on My Curating Time While Increasing My Views

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Editor’s note: at Scoop.it, we’re obsessed with how our customers use the platform and what improvements they make to their content process by using it. Here’s a time-saving Scoop.it hack by Joseph Rizzo, whose agency iNeo Marketing helps implement Marketing Technology. 

As curators, we may have different objectives and different ways of pursuing those objectives, e.g., some curators scoop only the article without Insight, some focus almost entirely on Insight, hybrid of both, etc., etc. But there is something that is common to all curators…

Cutting down on the time to curate.

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10 Scoop.it Hacks You Might Have Been Overlooking


Building a product is fun. Building a dynamic platform is even more fun. Did you know that Scoop.it has the best engineering team in the entire world, and that they put out a new release of the platform almost every week?

In each of these releases, there are little new features and hacks that aren’t always announced. Some are data-backed and meant to help our team figure out what works and what doesn’t within the platform, but others are little gifts to you, the curators, and I’ve compiled a few so that you can all get up to date on what you might have been missing.

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New Resource: The Quickstart Guide To Integrate Curated Content to WordPress

Wordpress is an awesome platform that we’ve integrated with for a long-time: as many Wordpress users told us, maintaining visibility of your blog through your created content only can be tough and time-consuming.

“I need more content for my Wordpress!”

We’ve heard that sentence a lot. Many of you told us you wanted to add curated content to your Wordpress site in a way that would be both easy and efficient – which is what we’ve been focusing on through he various iterations of our Wordpress integration.

We recently launched the latest version of this integration and today we wanted to elaborate on the benefits it brings and how you can leverage them to make the most of your Scoop.it + Wordpress combination for improved SEO, traffic generation or lead conversion. This is why we’ve created this quickstart guide that details everything you need to know when considering adding curated content to Wordpress.

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4 ways to integrate Scoop.it with WordPress

Before we even launched our public version, we recognized that a lot of content curators were also occasional or regular bloggers and started to offer ways to integrate with Wordpress – the leading blogging platform. Since then, we’ve seen a lot of our users leverage this integration as well as more and more of our Enterprise clients wanting to combine content curation through Scoop.it and the CMS capabilities of Wordpress for their sites. So we’ve multiplied the ways you could integrate with a Wordpress site or blog and including the recent addition of the Scoop.it plugin for Wordpress for our Enterprise clients.

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6 Things You Didn’t Know You Could do with Scoop.it: Part III

The Scoop.it platform has been a perpetual work in progress for over two years. During that period, we’ve had lots of exciting accomplishments and releases, and it’s no secret that some features have remained hidden in the shadows.

As a part of the team working on building Scoop.it as the ultimate knowledge sharing hub, I like to think I know a thing or two about the product – and what fun is knowing things if you don’t get to share them?

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6 things you didn’t know you could do with Scoop.it: Part II

The Scoop.it platform has been a perpetual work in progress two years now. During that period, we’ve had lots of exciting accomplishments and releases, and it’s no secret that some features have remained hidden in the shadows.

As a part of the team working on building Scoop.it as the ultimate knowledge sharing hub, I like to think I know a thing or two about the product – and what fun is knowing things if you don’t get to share them? (hint: you can tweet your new knowledge too!)

Today, I bring you part two of this series. With the Scoop.it platform, you can….

Optimize your sources for the best suggestions!

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6 things you didn’t know you could do with Scoop.it: Part I

The Scoop.it platform has been a perpetual work in progress for the better part of two years. During that period, we’ve had lots of exciting accomplishments and releases, and it’s no secret that some features have remained hidden in the shadows.

As a part of the team working on building Scoop.it as the ultimate knowledge sharing hub, I like to think I know a thing or two about the product – and what fun is knowing things if you don’t get to share them?

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The day Google Reader died.

Today, Google Reader was officially turned off. While not a fundamentally game-changing action on its own, when coupled with several other trends in the online content landscape such as the rise of curated media (Upworthy, etc) and the development of new curation and reading tools (Flipboard and our own Read.it), we can infer that a major shift is coming our way, and coming fast.

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Lame to fame: 4 tips for optimizing presentations for Twitter

Presentations and slideshows have been historically one of the most boring and standard corporate media currently available to employees and management. They are meant to purely educational or purely for selling — they are very rarely anything but a pitch or a corporate update. But with the rise of Slideshare as a platform for sharing a new kind of presentation, a lean, value-adding, and stand-alone type of presentation, and its proof as a viable option for driving traffic, the “corporate presentation” can be leveraged for more than its functional purpose and optimized to spread the company or personal message via social media.

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4 ways to educate your audience and spread your message via mobile

In the 3rd quarter of 2012, 1.03 billion smartphones were reported as active worldwide, which means nearly 1 in 5 people is walking around with the internet in their pocket. Nielsen recently announced that of these 1.03 billion smartphones, 42% of mobile users browsed and 23% purchased products via mobile in the last 30 days, which means there are 432,600,000 sets of engaged mobile eyes and 236,900,000 sets of thumbs actively purchasing products and services via mobile. These numbers are only growing.

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An easy recipe to share your Scoop.it newsletter with Twitter and Facebook

I’ve been listening to all the feedback from our awesome community about our newest service offering, the MailChimp Newsletter integration feature, and have been hearing that many people would like the option of sharing the newsletter with their social audiences. This would require hosting the completed newsletter somewhere online with a public link to share. Unfortunately, this functionality doesn’t exist within Scoop.it yet (not to say it won’t shortly), but I’ve concocted a little work-around for everyone who wants to share their newsletter this way. It requires an extra tool, but its all free and pretty easy to do, and the end result is great.

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