An easy recipe to share your Scoop.it newsletter with Twitter and Facebook

I’ve been listening to all the feedback from our awesome community about our newest service offering, the MailChimp Newsletter integration feature, and have been hearing that many people would like the option of sharing the newsletter with their social audiences. This would require hosting the completed newsletter somewhere online with a public link to share. Unfortunately, this functionality doesn’t exist within Scoop.it yet (not to say it won’t shortly), but I’ve concocted a little work-around for everyone who wants to share their newsletter this way. It requires an extra tool, but its all free and pretty easy to do, and the end result is great.

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Twitter as a tool for learning

Social media often gets a bad rap for being a driving force behind people falling out of touch, neglecting in-person relationships, and reducing productivity for people around the world. Naysayers blame it for shorter attention spans and proliferation of bad grammar, and the most vehement of those naysayers believe that social media has led to privacy being a thing of the past. To be fair, there have been many times where I’ve been trolling my Twitter feed only to be thoroughly horrified by TMI moments and tHingz Speld lIKE THIZ. Continue reading

How Elynn Fish Jumpstarted her Consulting Business with Curation

Elynn Fish started her career in the corporate business world. Before the dominance of social media, she was part of a think tank building internal digital communications platforms. Fish was a pioneer in the social movement, helping companies increase their performance and ROI via content marketing and optimization of both internal and external digital communications.

Not even two years ago, Elynn realized that she had the knowledge and experience to start her own firm helping small businesses with their digital communications. With that, she started the Fish Firm, a consulting company that helps said businesses with strategic elements including content management, ROI measurement and analysis, and sales.

Elynn came across Scoop.it and content curation while following and experimenting with the latest trends in social media. Always on the brink of new digital strategies, Elynn was one of the first Beta testers of Scoop.it, using it with her very first clients. Continue reading

Becoming a Thought Leader: A Digital Marketing Firm's Path to Success

Ayantek, a full-service digital marketing firm offering innovative web, mobile, search, and social media solutions to some of New England’s largest companies, has a vision that probably sounds pretty familiar to most marketing agencies. According to Marketing Programs Manager Barry Clifford, Ayantek’s main business goal is “to validate [their] belief that by providing excellent value and customer service to clients, a small business can grow into a viable, sustainable enterprise, and can supply a quality lifestyle to its employees without compromising on its core values.”

Ayantek’s global consultants are industry experts with decades of experience conceiving, designing, building, and managing interactive programs that drive measurable improvements and deliver competitive advantages for their clients. They help their customers achieve market leadership through a combination of strategic thought leadership, exceptional user experiences, and industry-leading proprietary and open-source technologies.

Seeing their success in these areas, Ayantek continuously wants to expand their client base and spread their services across multiple Fortune 500 companies in the technology, healthcare, manufacturing, and financial sectors.

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How Glenn Street Embraces His Niche and Keeps it Entertaining for Everyone

Glenn Street isn’t your average guy. His claim to fame is being the very first mascot in  the National Hockey League, as well as one of the first mascots in professional sports.  After his debut, Glenn began receiving calls from the opposing teams asking where  they could get one of those costumes! He and his small team startedsimply sewing and  building the costumes for the random customers who were calling.

After a while, the calls started flooding in, and it became too much. That’s when Street Characters was founded. Today, Street Characters is best known for creating sports characters (mascots). Their clients over the years have included about half of the teams in the National Hockey League, National Football League, and Major League Baseball.

This might not sound like a company who needs much social media or content marketing, but we all know that a company like that hardly exists anymore these days. Continue reading

Learning by Doing: How Lauren Moss has Learned to Leverage Curation to Amplify her Online Presence

Lauren Moss curates topics that tend to be a reflection of her interests and areas of research/study. As an architect and LEED AP with experience in green building and urbanism, ‘Sustainable Architecture’ and ‘Green Streets’ are topics that relate directly to her professional and personal interests, and they both highlight case studies, current events, and related news articles.

An interest in design, particularly information design and visualization, stems from her experience with the technical process of architecture and how drawings convey data in an effective and meaningful manner. That said, she finds it intriguing to explore how these concepts extend beyond the architectural realm into other areas, including education and communication, and so the topics ‘Visual Data’ and ‘Green Infographics’ reflect those interests.

“When executed thoughtfully and with intention, content curation will help to establish oneself as aknowledgeable resource who adds value to a topic or community, which will extend one’s reach beyond asingle website or platform, and for the best reasons- because others want to read what you share and will, as a result, share your finds and expertise with their own communities.”

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How Ms. Ileane Spreads Interesting Ideas to Strengthen and Embrace Her Community

This week, we put Ileane Smith in the Scoop.it Spotlight. Ileane has found many ways to benefit from curation and find success on Scoop.it. If you missed her story, here’s a recap:

“I’m always reaching out to the Scoop.it community, doing some searches, looking at people who scoop my stuff and discovering their topics. That has led me to educational topics, led me to discover new users, and more. I like sharing things from other people. The power of Scoop.it for me is having all the different ways that I can share that content and keep track of it and put it out there for other people.” Continue reading