More and more these days, people’s first impression of you and your business occurs online. Think about it: how often do you just go to a restaurant without first sweeping the internet, checking Yelp’s reviews and the restaurant’s site for the menu? It’s very rare that you’d just take a chance on the restaurant and […]Read More
Marketing is no longer a cost center, and instead is on the other side of the ledger where they belong.Read More
Bygone days. It used to be simpler. Marketers would create super-well designed brochures and pay to advertise their product/service in front of their audience. Wait. What just happened? Internet of course. Internet changed everything. 90% of the world’s data has been generated over the past 2 years. Buyers now go through 57% of the purchasing process before […]Read More
+670% in traffic growth on our landing pages,
+1161% more leads generated.
That’s what we achieved in just one year from Q1 2014 to Q1 2015.
All of this with a marketing team of 2 and Scoop.it Content Director, the tool we built to reach those goals.
If you want to achieve the same… You can!Read More
A lot of marketers define buyer personas; few end up recruiting them to join their teams. But that happens to be exactly what we just did at Scoop.it.Read More
Ally here, as usual, bringing a special newsletter-themed design to the Scoop.it blog today, mostly because I have some news to share with you.
I started a college internship at a brand new company called Scoop.it on June 15th, 2011. Exactly one year later, on June 15th 2012, I started as a full-time community manager. Just about two years after that, in May of 2014, I took over the role of Director of Community & Content.
Now, after four amazing years, I’m turning in my Scoop.it hoodie (not literally, though, don’t worry) and taking on a new adventure.Read More
Today, we hosted our first Ask Me Anything with Scoop.it’s CEO Guillaume Decugis via Google Hangout and TweetChat at #ScoopitAMA.
As we recently introduced the new Smart Suggestion Engine (see http://sco.lt/9N7CV7), we had many questions focusing on this new feature including:
– What are the two coolest features of the new Scoop.it Suggestion Engine?
– Why did you decide to focus on improving the discovery tool?
– What was the progress of the suggestion like from the beginning?
– What does the algorithm behind the gold & silver badges look like?
– What’s the future of Scoop.it?
For those of you who missed it, check out the video:
Have more questions? Tweet them to us @scoopit #ScoopitAMA so we can address them next time.
If it wasn’t extremely obvious from the majority of my writing, I’m obsessed with learning. When I started out my career as a community manager, I didn’t even know what that meant. Two years later, I’m still not quite sure there is a single definition, but I certainly have learned a lot about what it means to build community, run social media strategies, and bring value to the crowded web with a group of brilliant content curators who I’ve been lucky enough to meet through the journey.Read More
1. Why sharing ideas that matter, matters
We built Scoop.it to make it easy and rewarding to share ideas that matter.
Ideas matter: they make all of us, individuals, businesses and societies, progress. Sharing ideas is equally important as creating them: it honors the creators; it enriches the recipients; and it also benefits the “passers”, who enhance their reputation through propagation of wisdom.Read More
Ideas reign supreme — We raised 2.6 M and hired an ace new VP to continue molding the web’s content into ideas that matter
Why are we here?
For a long while, the Scoop.it team has had a vision that fostering ideas, molding existing content into more valuable forms, and sharing knowledge with their communities of interest is what our platform can do best. Recently, after many conversations and interactions with our community, we realized that these values and behaviors were being adopted by more and more users across the platform. As a team, we immediately resonated with these users and we’re excited to be seeing our vision become more and more concrete as time passes.Read More
Myself and the Scoop.it team have begun creating miniature infographics (affectionately called “micrographs” at the office) based on Scoop.it user data we’ve discovered over the past few months. These are absolutely free for you to save, enrich with your own thoughts, and share with the entire world.Read More
What the heck is a Personal Branding Illusion? That’s a good question, but it begs the question “What is a Personal Brand?”, so let’s start there.Read More
Be prepared, and don’t say you haven’t been warned. Our very own Guillaume Decugis will be speaking at Techweek Chicago 2013 about his experience as an entrepreneur and “Building Startups to Scale and Success from Any Market.” If you’re attending Techweek, be sure to check out Guillaume’s presentation on Saturday, June 29, at 3:30 PM CDT.Read More
I was always a bookworm. In fifth grade, I was one of the only students in my class to finish every last book on the Battle of the Books competition list.
Fast forward a few years and here I am: one of those people who can’t stand the thought of reading on an electronic device simply because of the pure joy that comes from opening up a new book and turning each page as more new information is absorbed.Read More
I went to a huge college. And by huge, I mean almost 40,000 undergrads.
By nature, this meant that I spent a lot of my class time as follows: find a seat in a lecture hall among 400 of my “closest friends,” listen to one professor in the front of the room talk for 45 straight minutes, take notes, leave, repeat.Read More
Some of you have asked, “How do we decide on making changes on Scoop.it?” We felt that this is an interesting opportunity to share the answer openly.
First, let me start by saying that it’s a process that has evolved to become much more complex now that millions are using Scoop.it every week. In the beginning, we were able to let our vision and intiution guide us, but now we have a responsibility to you, the Scoop.it community, who have decided to use this service as your content curation hub on a daily basis.
Sometimes decisions are easy: when you asked for curated newsletter capability on our feedback forum, it was just a matter of planning this together with the right resources and partner. It can take some time (bear with us…) but the decisions are simple. Sometimes, it’s a question of vision: we have strong values and a vision for what we feel content curation and the interest graph should stand for, and that of course. continues to guide us just like we recently experimented by launching Read.it.
At the UX (user experience) level though, this can be more difficult: not so much for the inspiration and the big ideas but for the little details that can have a big impact. Should this button be at the top or the bottom? Left or right? Should we give users one main option and a bunch of secondary ones or should we highlight the three that are the used most often? Did we make that feature visible enough? Or is it too prominently displayed and annoying? A lot of these questions don’t have good or bad answers you can easily guess: you have to try out to find out.Read More
It takes four legs for a service to run well and fast:
– a tangible value proposition
– an efficient and pleasant user experience (UX)
– a responsive and competent customer support
– a reliable quality of service (QoS)
Scoop.it helps people and businesses shine on the web by sharing content that matters. We are working hard to constantly refine your user experience, and to do so, we regularly conduct performance measurement, and listen to your invaluable feedback. We encourage our support team to create a close relationship with you as we value your continued support and engagement with our team and the product. (for more details, please #AskAlly).
But despite relentless efforts, March has been a very bad month with our QoS – meaning that we failed you on our product’s performance and service. Please accept our sincere apologizes on behalf of Guillaume, myself and the entire Scoop.it team. I’d like to also share some information about what exactly happened; and, most importantly, I want to reassure you: the problems are now fixed. We are up and running with lots of spare power, and it’s full steam ahead!Read More
Today is Community Manager Appreciation Day, and I find myself reflecting on all of the lucky occurrences that helped get me to where I am. From Penn State to Paris, and now, San Francisco, it’s been quite a journey. This is my story.Read More
You may have noticed (or maybe not, because they are so awesome to use) that we recently rolled out some big changes to the Scoop.it platform. Firstly, don’t panic. Secondly. you’re going to love them. We had you (and your success online) in mind while designing them, and we’ve done some intense testing with the new features and the beta testers are just as excited as we are. All the changes make the platform better — allowing you to accelerate and grow your visibility on the web and truly shine.
The changes are all awesome; giving you more control over the look and feel of your topic pages, deeper access to your social networks and more seamless connections between your various social properties.Read More
The past 2 months since Scoop.it went live have been so hectic and exciting that we haven’t had a chance to introduce the team that works behind the scene. Delivering one release per week on average and dealing with the great feedback we received from the fast-growing Scoop.it community has taken 200% of our attention.
We won’t take any break so keep up sending it to us! We love feedback!
But as we expand the team today with Axelle joining us in San Francisco, we felt it was high time you got to know a bit about us.Read More