How to strategize your content marketing for success (1/6)

strategize your content marketing for success

There’s no denying it. Over the past few years, the marketing landscape has undergone a massive transformation fueled by content, mobile and social technologies. Content marketing has become an essential and powerful practice for marketers to use to boost website traffic, online visibility, Continue reading

Everything you need to know about curation in 2016: 8 content curation best practices

Content Writing Chat

If you’re in the dark about content curation, you’ve come to the right place. Earlier this week, our CEO Guillaume guest hosted for Express Writers‘s weekly #ContentWritingChat on Twitter, where he discussed content curation tips, best practices, tools, and pretty much everything Continue reading

How to make your email marketing program beefier and the process leaner [SPEED Email, Part 4]

How to make your email marketing program beefier and the process leaner - SPEED Email, Part 4

It’s that time again. We began this email SPEED series by covering how to get started. Second, how to build a list. Third, effective lead nurturing strategies – including email newsletters. For the next installment, we’re going to focus on how to crank up Continue reading

Where to start for good SEO: great content or link building?

Is it possible to perform well in search rankings by simply producing good content? 

Source: moz.com

Just how far SEO evolved? “Good content is the new SEO” has been the new motto for a few years. But is it true to the point where you can ignore link building? 

Moz’s Rand Fishkin gives his view on the question in this video.

The short version of his answer is that “yes it’s possible but it’s very tough“. Up to the point where he admits to admiring these sites:

I find looking at websites that accomplish SEO without active link building fascinating, because they have editorially earned those links through very little intentional effort on their own. I think there’s a tremendous amount that we can take away from that process and optimize around this.

While I feel it’s a little disappointing that he doesn’t give any numbers or more conclusive arguments, I also think the interesting question is:

What should you focus on first? Good Content or link building?

Continue reading

Content Marketing Hubs Will Take The Lead in 2015


SEO expert Jayson DeMers nails it with his content marketing predictions for the upcoming year.

In case you were wondering whether or not to take these predictions seriously, check out the post Jayson wrote last year around this time predicting the trends for 2014. Almost all of them proved to be true, with the small exception of the importance of Google+ due to SEO things like Authorship (which was discontinued a few months ago). Continue reading

Content is king: easy & simple ways to curate relevant content

Content is King: we’ve heard this sentence so much that for a lot of us it can become a factor of stress and frustration. Are you suffering content FOMO? Relax: content curation is here to the rescue. And here’s how to make it practical and easy through hands-on best practices and tips as well as free or freemium tools to stop worrying about not doing enough with content. 

Source: www.slideshare.net

These are the slides of a talk I gave to the Social Media for Non-Profits conference on June 11 in Mountain View.

Like many large and small businesses, non-profits are often looking at social media in general and content in particular as a huge opportunity to embrace but also one that is hard to master. Limited resources, lack of inspiration, lack of credibility are often mentioned as blocking factors so that overall a lot of people are left with fear of missing out.

My talk was thus on how to relieve that stress… Continue reading