The Lean Content Marketing Blog

How to get more return on investment from content


How to strategize your content marketing for success (1/6)

strategize your content marketing for success

There’s no denying it. Over the past few years, the marketing landscape has undergone a massive transformation fueled by content, mobile and social technologies. Content marketing has become an essential and powerful practice for marketers to use to boost website traffic, online visibility, and convert leads into customers. However creating good content is a struggle for many marketers, and […]

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Everything you need to know about curation in 2016: 8 content curation best practices

Content Writing Chat

If you’re in the dark about content curation, you’ve come to the right place. Earlier this week, our CEO Guillaume guest hosted for Express Writers‘s weekly #ContentWritingChat on Twitter, where he discussed content curation tips, best practices, tools, and pretty much everything you could ever possibly need to know about content curation with a community of eager and […]

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How to make your email marketing program beefier and the process leaner [SPEED Email, Part 4]

How to make your email marketing program beefier and the process leaner - SPEED Email, Part 4

It’s that time again. We began this email SPEED series by covering how to get started. Second, how to build a list. Third, effective lead nurturing strategies – including email newsletters. For the next installment, we’re going to focus on how to crank up your email program. Is it worth it? Will it devour my time and money? Where does […]

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How to unleash the power of storytelling to create memorable content for your readers

How to unleash the power of storytelling to create memorable content

Once upon a time I had an awesome high school History teacher named Jesse. He was short, balding, sarcastic, slightly overweight and wore the same pair of washed out jeans almost every day. For our first day of freshman year he whisked us away on an impromptu field trip downtown to San Francisco’s Nike Town […]

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Share your content on Pinterest directly from!

Share your content on Pinterest directly from!

You’ve been asking for it. We did it! You already know you can share your content on Twitter, LinkedIn Company pages, LinkedIn profile pages, LinkedIn Groups, Google+, Facebook pages, Facebook profiles, Buffer and Tumblr… Now you can also share your content on Pinterest! Share your content on Pinterest: how to add it as a distribution channel […]

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Where to start for good SEO: great content or link building?

Is it possible to perform well in search rankings by simply producing good content? 


Just how far SEO evolved? “Good content is the new SEO” has been the new motto for a few years. But is it true to the point where you can ignore link building? 

Moz’s Rand Fishkin gives his view on the question in this video.

The short version of his answer is that “yes it’s possible but it’s very tough“. Up to the point where he admits to admiring these sites:

I find looking at websites that accomplish SEO without active link building fascinating, because they have editorially earned those links through very little intentional effort on their own. I think there’s a tremendous amount that we can take away from that process and optimize around this.

While I feel it’s a little disappointing that he doesn’t give any numbers or more conclusive arguments, I also think the interesting question is:

What should you focus on first? Good Content or link building?

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Content Marketing Hubs Will Take The Lead in 2015

SEO expert Jayson DeMers nails it with his content marketing predictions for the upcoming year.

In case you were wondering whether or not to take these predictions seriously, check out the post Jayson wrote last year around this time predicting the trends for 2014. Almost all of them proved to be true, with the small exception of the importance of Google+ due to SEO things like Authorship (which was discontinued a few months ago).

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Content is king: easy & simple ways to curate relevant content

Content is King: we’ve heard this sentence so much that for a lot of us it can become a factor of stress and frustration. Are you suffering content FOMO? Relax: content curation is here to the rescue. And here’s how to make it practical and easy through hands-on best practices and tips as well as free or freemium tools to stop worrying about not doing enough with content. 


These are the slides of a talk I gave to the Social Media for Non-Profits conference on June 11 in Mountain View.

Like many large and small businesses, non-profits are often looking at social media in general and content in particular as a huge opportunity to embrace but also one that is hard to master. Limited resources, lack of inspiration, lack of credibility are often mentioned as blocking factors so that overall a lot of people are left with fear of missing out.

My talk was thus on how to relieve that stress…

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The decay and fall of guest blogging for SEO

Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.

Guillaume Decugis‘s insight:

The head of the Google Webspam team has spoken: guest blogging is now on the hook and won’t be an SEO strategy you can rely on in 2014.

Following the demise of massive link building (which now can have adverse effects), this is another strategy once recommended by traditionnal SEO consultants that disappears as part of Google’s strategy to fight spam, cheap SEO tricks and promote great quality content in search results. The more Google Search evolves, the more it relies on new criteria such as social signals to promote quality content.

What this means is there’s no way around this simple truth now: to come up in search results, you need to publish good quality content and add value – either through great original content or carefully curated quality pieces. And in the race to publish great content frequently, it’s likely you will find the latter very useful.

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Can an algorithm really predict love at first sight? | citizentekk

theclairbyrd‘s insight:

I’ve always questioned the efficacy of online dating websites that use robots and math to select possible partner choices between people.

I think that online dating, at its core, probably does “work.” But I think that math and robots will always return “safe” potential pairs and takes away the potential for the magic of human chemistry to create unique and sometimes non-sensical or non-typical pairings that are incredibly successful.

Is this okay? Of course it is. But I think that taking away the human component of match-making in preference of safe bets is a mistake. In the war of people vs robots and the automation of the entire world, romance should always be organized and curated by people.

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