Without a doubt, content fuels your sales pipeline. At least it should.
Whether it’s snackable content for easy consumption, or “heavy” content for persuading peeps to buy from you, your content marketing goals should align with the sales pipeline.
Whether you’re a freelancer fresh out of college or a Pulitzer-winning pro, you should be curating content.
Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.
Guillaume Decugis‘s insight:
The head of the Google Webspam team has spoken: guest blogging is now on the hook and won’t be an SEO strategy you can rely on in 2014.
Following the demise of massive link building (which now can have adverse effects), this is another strategy once recommended by traditionnal SEO consultants that disappears as part of Google’s strategy to fight spam, cheap SEO tricks and promote great quality content in search results. The more Google Search evolves, the more it relies on new criteria such as social signals to promote quality content.
What this means is there’s no way around this simple truth now: to come up in search results, you need to publish good quality content and add value – either through great original content or carefully curated quality pieces. And in the race to publish great content frequently, it’s likely you will find the latter very useful.
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I’ve always questioned the efficacy of online dating websites that use robots and math to select possible partner choices between people.
I think that online dating, at its core, probably does “work.” But I think that math and robots will always return “safe” potential pairs and takes away the potential for the magic of human chemistry to create unique and sometimes non-sensical or non-typical pairings that are incredibly successful.
Is this okay? Of course it is. But I think that taking away the human component of match-making in preference of safe bets is a mistake. In the war of people vs robots and the automation of the entire world, romance should always be organized and curated by people.
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