Persona mapping can improve your content marketing strategy

Persona mapping can improve your content marketing strategy

Content marketing — the use of blogs, social media, whitepapers, and webinars to attract and convert leads — has essentially replaced all other forms of lead acquisition. Sharp marketing leaders know that becoming a trusted advisor is essential to scalable sales; according to the 2015 Continue reading

12 signs you’re wasting time on content marketing

12 signs you're wasting time on content marketing

Lack of time came in as the #1 challenge for both B2B and B2C marketers in the Content Marketing Institute and Marketing Profs 2014 Content Marketing Benchmarks, Budgets and Trends surveys.

If you’re not sure you’re using your time well enough, or if you’d like a checklist of content marketing areas to emphasize, the following list may be helpful. Each item of this list is a sign you’re wasting time on content marketing. Or – on the brighter side – an opportunity to boost your productivity. Continue reading

The top 10 software development blogs in 2015

The top 10 software development blogs in 2015

From aspiring developers struggling through their first Intro to CS class to industry pros implementing the latest refinements to Google search algorithms, all software engineers who are passionate about their craft have one thing in common: they spend significant amounts of time religiously reading software development blogs. While developers’ blogs of choice vary greatly according to level of expertise, niche of interest, sense of humor, and more, this common theme is no accident.

The software engineering industry evolves faster than any other industry, and its fixation on open sourcing new technologies has led to a near-daily flood of new technologies, libraries and updates. If you’ve encountered a tricky task, chances are someone else has already solved it, and has written an open sourced library to save you the time. For software engineers who need to improve their skills or stay on top of their game, it is critical to regularly stay abreast of the leading software engineering blogs, tech news aggregators, and columns. Whether you’re looking for high-level tutorials, news updates, tech lifestyle pieces, or something else, there is a blog out there to meet your needs.

Here are the top 10 software development blogs.

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How to write good blog posts for your audience and SEO and make sure they perform

How to write good blog posts for your audience and SEO and make sure they perform

When I try to write good blog posts, it automatically becomes more difficult than it would be to have an interesting debate with someone, even if I had the same discussion and arguments. Ok first, what is a good blog post? It’s – of course – a post that converts. That brings you traffic. Leads. Revenue, you might dare? For that, your content needs to delight your audience. And if you want your audience to find this beautiful piece of content you spent hours writing, it needs to be SEO-proofed.


I was discussing with a friend last week and he asked me if I had a “process” in place that I followed when writing a blog post. No, I didn’t have a checklist with items that I crossed off to make sure I didn’t forget anything. But shouldn’t I?


That got me thinking about the methodology I built over time for my writing purposes (and that I’m sure I did not invent but whatever) and also to promote it accordingly. Unconsciously I use that methodology to try and write good blog posts, curate an existing post, or even re-work an article of a guest blogger. So I tried to lay down a list of these steps for you, hoping you can relate and use it at some point. Let me know if you liked it or if you’d add anything to it! Continue reading

Does ethical content curation exist? A data-driven answer

Does ethical content curation exist

Ever since we started to work on Scoop.it, we’ve had this question: is it fair to use other people’s content for your own good: in other words, how ethical is content curation? Is it even legal?

A quick look at history clearly shows that artists and scientists never created in a vacuum but have always leveraged pre-existing work to develop their own. And that’s for the greater good. Closer to us, there is a multitude of online media sites which embraced content curation as an alternative or a complement to the content they produce: the Huffington Post is a famous example but Upworthy and BuzzFeed are others and even the respected New York times started doing it.

Of course, such an answer won’t satisfy your legal department or your own need to have a more pragmatic answer. So as we’ve now been arounds for several years and, more importantly, have seen millions of users publish more than 100 million pieces of content, we feel we can not only give you a recap of the facts that make content curation ethical but also back that out with data.

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5 easy ways to curate content on your blog

5 easy ways to curate content on your blog

Content curation is a bit of an art form, and takes some time to perfect. But once you’ve figured out a strategy that works, you’ll have a process in place for regularly finding, compiling and editorializing content your audience will love!

Where to source content for curation

In order to curate content, you first need to find it. The net is teeming with information ripe for curation, but the challenge is finding relevant content in a timely manner. Continue reading

Content curation and website traffic: study finds 464% growth in 4 months

weekly traffic growth 464x with content curation

This is a very interesting case study by the team at B2B Content Engine on content curation and website traffic: it analyzes the impact content curation has on a B2B web site’s traffic. B2B sites typically have niche audiences which are hard to find from untargeted methods and costly to generate with targeted advertising.

Content curation and website traffic are correlated.

What this study shows is that consistent content curation provided not only impressive results on traffic growth but also lead generation conversion at a 12% rate. In addition to many other great benefits such as brand visibility, awareness, etc…

It also gives an idea of the volume of content that was required to achieve that, which is very reasonable. Continue reading

How to blog more in 30 minutes a day or less – eBook

how to blog more and blog consistently in 30 min a day or less - ebook by scoop it - download now CTA

The key to content marketing success is to publish good content, but also to publish more content: you need to blog more and to blog consistently if you want to get tangible results. The times where you could publish an occasional epic piece of content such as a quarterly white paper or a yearly survey report and be “good to go” are gone.

Blog more consistently if you want more traffic and leads.

That’s the ultimate goal, isn’t it? You know that you need to have a blog, and a blog that doesn’t suck like many do. But having a blog and publishing a good piece of content every month is not enough. Why? Because for your audience to find your content when they ask Google a question, you need your content to answer the new SEO rules: Continue reading

Increase Facebook reach without paying for advertising

Increase Facebook reach without paying for advertising

Ahh, Facebook. We love to hate on them don’t we. It’s no surprise by now that Facebook organic reach is on its way out. We feel it on our pages and I’m sure you feel it on your pages too.
It’s getting harder and harder to avoid paying Facebook for visibility. The idyllic days when you could build a following and engagement on social networks through the shear strength of your community management skills seem like a fading memory. Continue reading