The launch of Sccop.it Content Director in February was a huge success and a number of you already love the product! We wanted to thank you for the continuous feedback to help us improve it, and are happy to announce the release of a new version of Scoop.it Content Director that takes into account the many enhancements you asked for and that will help you generate more ROI with your Content Marketing.
This new release is centered on three main areas:
- Scale your content marketing with contributors,
- Create engaging newsletters in minutes with a new drag-and-drop editor,
- Measure What Matters – improve and prove the ROI of your content with the new analytics.
We will host a webinar on May 20th to show you how you can leverage Scoop.it Content Director to improve your Content Marketing strategy and ROI. You can register here. Continue reading
When it comes to writing content, a question that often comes is: how much should I create? You can hear all sorts of advice ranging from quantitative analysis on the optimized size of a blog post to bloggers recommendations on the merits of 800-word SEO-optimized posts vs long form epic content. Continue reading
To calculate content curation ROI, all you need to do is to tally up what it took to do the marketing, and then what you got out of it. The first part of that is to figure out how long it took you to do your work. Continue reading
Content marketing has been the most successful method of acquiring users for our startup Process Street. A number of people ask me about my process (no pun) for creating and marketing content that drives users to our product, so I wanted to give the Scoop.it readers the inside scoop. Continue reading
In the article I wrote on April 16th, “How We Addressed our Main Content Marketing Pain by Outsourcing to Freelancers”, I explained the process of selecting and using a freelance writer. We did not take the decision to outsource lightly Continue reading
What looks like negative ROI for content marketing can often be turned around. And if your content really is not pulling its weight, there are several easy fixes. Continue reading
“15 thought leaders presenting at the Authority Rainmaker conference share integrated marketing advice on Design, Content, Traffic and Conversion.”
Do Content Marketing, Inbound Marketing, Marketing Automation, Demand Generation, Community Management and other marketing practices work in silos?
Not if you want to win. Continue reading
There are so many content marketing formats that it can be hard to decide which to focus on. White papers, ebooks, slideshares, blogs, infographics, curated content, videos, etc. They all have their merits but don’t come at the same cost. Continue reading
Most of us who practice content marketing rely on at least some kind of content marketing software. We’re software people by nature, so it’s only natural we’ve got a thing for digital tools. Of course, it is possible to stay on top of your content marketing work with just Excel and Google calendar. But at a certain point you’ll want to graduate to something more robust. Continue reading
Today I’d like to share with you one of the biggest marketing struggles we experienced at Ivalua, the previous company I worked for and where I handled Marketing for over 2 years: content creation – and how we overcame it leveraging freelance writers. Continue reading