20 + 2 content marketing tips you should be using
This list of content marketing tips is a must-read, including some that are often overlooked by many marketers. Find out what you could be missing out on.
Read MoreThis list of content marketing tips is a must-read, including some that are often overlooked by many marketers. Find out what you could be missing out on.
Read MoreIn recent years, many have argued that content marketing is the new SEO. The technical aspects of optimization would soon give way to a future where content marketing was the only way to rank higher…
Read MoreA lot of people turn to curation to help with their content creation workload. But that’s not the only thing content…
Read MoreEarlier this month, we listed the best content marketing tools for the strategy phase, the first phase of the content marketing lifecycle. We discussed how content marketing is a powerful opportunity to build a loyal audience authentically, provided…
Read MoreAs Internet users become ever savvier, businesses are having to find more natural ways to advertise and market their value offerings. One of the best ways to do this is by sponsoring content. If you’re…
Read MoreLooking for ways to improve the content you publish? You’re in good hands. Content curation is a great way to maximize the results of your content marketing efforts that allows you to create more quality content at scale, yet…
Read MoreWe’ve said it before and we’ll say it again: content marketing is an ongoing cycle that requires optimization at every phase in order to be successful. Effective content marketing is about managing the entire content marketing lifecycle– strategizing,…
Read MoreYou may be skeptical, but businesses should still be using email marketing to win new customers and maintain relationships with current customers. Email may seem like an oversaturated communication channel today, but email campaigns still…
Read MoreWhat are the biggest challenges you face today with content marketing? How much time and money do you invest in your content marketing efforts? Can technology help make you more efficient? These are all questions you’ve more…
Read MoreContent marketing has a lot going for it. For starters, if you’ve got some content creation and promotion skills, it can be done nearly for free. It’s also a great way to build a trusting…
Read MoreA long time ago, I managed up to 20 freelance writers at a time. They helped me create content for a series of niche websites. I learned a lot hiring them and working with them….
Read MoreROI is the preeminent measure of success for any business. The vital role ROI plays is indisputable as it provides concrete, measurable proof of the effectiveness of any marketing program against the cost of the…
Read MoreVisual content is a powerful way to make your content more engaging. Adding images to blog articles and social media posts are just a few proven ways to substantially boost engagement. While widely viewed as an add-on strategy meant to supplement or…
Read MoreAre you sending out email updates to promote your new content? If you are, give yourself a pat on the back. Because most marketers aren’t. This was one of the biggest surprises we found after…
Read MoreWho writes directly in WordPress? Bloggers: Do you draft posts in WordPress or somewhere else first then import into wordpress? — Devesh Khanal (@deveshkhanal) January 28, 2016 Not many people it seems. Good content requires…
Read MoreRand’s presentation on how to re-use and recycle content, update existing content, and earn better rankings and visibility.
Read MoreWhy you exist is not your product. Your WHY is the problem your product solves.
Read MoreThere’s no denying it. Over the past few years, the marketing landscape has undergone a massive transformation fueled by content, mobile and social technologies. Content marketing has become an essential and powerful practice for marketers to…
Read MoreThis is one of the core questions content marketers struggle with. How you answer it will shape your content strategy, your budget, and more. No content marketer answers this question in the same way. Even on…
Read MoreWhile there may not be a perfect formula for building a successful landing page, it is true that high converting pages typically share some basic elements. If you want to ensure success and garner positive…
Read MoreWe recently surveyed 1,000+ SMB marketers on their content activities. 80% claimed they invested time to maintain a blog, which is great. Creating content is now an accepted necessity, especially for small and medium-sized businesses…
Read MoreIf you’re in the dark about content curation, you’ve come to the right place. Earlier this week, our CEO Guillaume guest hosted for Express Writers‘s weekly #ContentWritingChat on Twitter, where he discussed content curation tips, best practices,…
Read MoreContent marketing is a practice that has been on a steady upswing since 2015. It’s a hot subject amongst top influencers in the marketing space, and even Gartner can’t stress how important it is: There’s no denying…
Read MoreFacebook, Twitter, Instagram, LinkedIn and Pinterest boast a combined total of 2.5 billion active users. Let that sink in: there are 2.5 billion regularly updated accounts on those five platforms alone, so it’s no wonder…
Read MoreIt’s that time again. We began this email SPEED series by covering how to get started. Second, how to build a list. Third, effective lead nurturing strategies – including email newsletters. For the next installment, we’re going to…
Read MoreContent marketing is tricky. It’s fairly easy to set up the rudiments of a content marketing machine, but getting it to turn a profit is another beast entirely. The reality is that many companies are just…
Read MoreSocial media is a critical channel for businesses looking to distribute branded content to their market. It puts companies in front of marketing qualified prospects who may not yet have thought to conduct a basic Google…
Read MoreSEO marketing strategies are ever-evolving because of Google’s watchful eye and changing algorithms. What can you do to stay ahead of the curve and ensure longevity on page one? Last year I gave some solid…
Read MoreOnce upon a time I had an awesome high school History teacher named Jesse. He was short, balding, sarcastic, slightly overweight and wore the same pair of washed out jeans almost every day. For our…
Read MoreJon Miller, one of the most influential leaders in MarTech (founder of Marketo and now Engagio) recently hosted an informative discussion during ContentTECH, Content Marketing Institute‘s one-day virtual marketing event dedicated to content marketing technology. With so…
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