The Lean Content Marketing Blog

How to get more return on investment from content

Insights Into the Hot Trend of Social Media Content Curation

In the guest post published by Jeff Bullas‘ blog, Intervistato.com’s Maria Petrescu interviews Scoop.it’s co-founder Marc Rougier after giving her own insights on why curation is a much needed trend.

Online content curation is a hot trend as business owners and professionals realize that content is vital to add value to their customers and prospects. The trend was already evident in 2011 but 2012 saw an outright explosion of the phenomenon. Also important is delivering and sharing that content on your social media networks.” she writes.

She comes back with Marc on the background behind Scoop.it: “The founders were literally in love with social media, but had no time to produce content. They had already been working on another platform, where they published content organized in topics. People loved it, but after a while they felt the growing need of getting content that was more specific, based on their single interests.

Plus other interesting insights and a video of the interview. Check it out!
See on www.jeffbullas.com

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Peretti: Human Curation Beats SEO in the Social Web

“Jonah Peretti, a co-founder of Huffington Post and CEO of Buzzfeed, said at PandoMonthly tonight in New York that he doesn’t care about SEO anymore. He views it as a broken system that optimizes for robots, not humans.” Erin Griffith reports on Pandodaily.

Some will argue that Google is not that bad but the point isn’t there.

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Get Your Head out of the Sand: Advice from Sir Richard Branson

Yesterday, I had the privilege of listening to a fireside chat with Marc Benioff and Sir Richard Branson at Salesforce.com’s Dreamforce X.


While each and every topic proved to be equally if not more interesting than the last, Branson said one thing that really hit home for me:

“For a business to not embrace social media…you’ve clearly got your head in the sand.”

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How Ms. Ileane Spreads Interesting Ideas to Strengthen and Embrace Her Community

This week, we put Ileane Smith in the Scoop.it Spotlight. Ileane has found many ways to benefit from curation and find success on Scoop.it. If you missed her story, here’s a recap:

“I’m always reaching out to the Scoop.it community, doing some searches, looking at people who scoop my stuff and discovering their topics. That has led me to educational topics, led me to discover new users, and more. I like sharing things from other people. The power of Scoop.it for me is having all the different ways that I can share that content and keep track of it and put it out there for other people.”

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Scoop those slides!

Freemium-slideshare-logo-400x400


Curate SlideShare Content with Scoop.it!

Presentations work great for Curators but Curators are also great for Presentations. Whether you’re using SlideShare to upload your presentations or using Scoop.it to curate your favorite topic, learn how the new Scoop.it / SlideShare integration can help you better leverage your publishing activity.

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Live Now: The Scoop.it Spotlight

In this series, we spotlight standout Scoop.it curators. Those whose passion ignite others’ interests. Find out here about who has inspired us. Learn their secrets to sharing ideas that matter to a community hungry for great content. Hear their story. Get inspired.

Check out the Scoop.it Spotlight today to begin learning about the stories of these great people.

#ScoopitSpotlight

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Using Curation to Create the Perfect Content Marketing Mix (Infographic)

Digital Publishing Software Uberflip released today an infographic on Curation and Content Marketing that has some interesting data on what Content Marketers see as their key challenges and what their main objectives are when considering Content Curation. This data is supported by other similar observations that show Content Marketers are now clearly identifying Content Curation as […]

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Scoop.it Tips For Authors by Sara Rosett


“One day I realized I was spending more time thinking about my blog posts than about my WIP (work in progress).” writes author Sara Rosett. But as she shut down her blogs, she still felt she “wanted something a little more interactive, but without the huge time commitment of daily blogging.“

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Why Scoopit Rocks II [Pictures] by Marty Smith on ScentTrail Marketing

“Blogging is still important, but Scoop.it should be the hub of your social activities.” writes Marty Smith in this very complete review of Scoop.it. Marty’s feedback is very interesting as you can take it as an experiment: – What is the long-term effect of running social media from Scoop,it? – How should you position this […]

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New Visual Dashboard follow-up : Community Leaderboard and Daily Stats per topic are back!


Last week, we introduced the new visual dashboard which was a big change for Scoop.it. We’ve already seen positive impact in our analytics but, more importantly, we’re very excited and pleased by your reactions. We also heard you as you said you missed the old community leader board and the ability to see your daily stats broken down per topic: removing these two features was a mistake but we’re happy to announce that it’s fixed as of today!

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Are we stuck in filter bubbles? Here are five potential paths out

“Algorithms can help, but more fundamentally, we need to figure out what we want a diverse pool of information to look like.” Jonathan Stray gives interesting ideas on niemanlab.org on how to avoid the filter bubble, among which curation. “Editors still command attention” he reminds us. And he adds: “Editors could become curators, cultivating the […]

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Visualizing the Interest Graph

Curation starts with inspiration.

Today Scoop.it introduces its New Visual Dashboard, centered on your Interest Graph and connecting you with other great curators by topics.

– Focus given to your followed topics
– Dynamic & instant view to the newest curated posts on what matters to you
– Search for the best curators on your interests
– More visibility for your great curation

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Don't Cry Over Twitter Breaking Up With LinkedIn

On Friday, we all learned the devastating news of Twitter leaving LinkedIn and no longer allowing its users to send their tweets directly to the professional networking site. As every professional who feeds their LinkedIn directly from their Twitter account received the email stating that “tweets will no longer be shared on LinkedIn,” frustration and confusion began to take over.

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How Boutiika has used Scoop.it to Enrich its Product through Content and Increase Engagement

Boutiika is a location-based tool for the boutiques of New York and San Francisco, providing its customers with the most stylish products and where to find them. Boutiika is primarily a search engine for young female shoppers, but the team wanted to add to this. Looking for a way to post more detailed information on products and boutiques, as well as to increase engagement within their community, Boutiika turned to Scoop.it, which allows them to provide news and information on the boutiques featured on their site while still maintaining the focus on their own product – Boutiika.com. On Scoop.it, Boutiika’s team also found many ways to integrate this great new content with their website, making it somewhat of their own content management tool. Here is a look further into Boutiika’s Scoop.it strategy:

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Remixing Digital Media, Curation & Content Marketing for all at the TechWeek Conference in Chicago

Curation is going to be a big topic at the TechWeek Conference starting this Friday 6/22 in Chicago. I’ll be speaking at two sessions related to it but there are several others worth looking at as they show how important Curation is becoming as a trend. Not just to the Social Media experts who predicted it, but now also to people and businesses everywhere.

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Scoop.it : Curating Made Easy, Social Sharing With Wings.

“As startup marketers, we particularly seek solutions to cut through crowds of content to engage more than just friends and followers, but much larger (incremental) audiences drawn to the same topics and interests. And then there was Scoop.it: curating made easy, content sharing with Red Bull (ish) wings.” writes Michelle Fitzgerald, the founder of Get Scrappy.

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How Long Before You Will Scoop.it Instead of Google It?

From Technorati.com :

“It is really about how the cyber world is changing and shaping the needs and expectations which have evolved beyond mere key word search and how services like Scoop.it will meet those because Google won’t.”

In this vibrant praise of Scoop.it, blogger Shred Pillai points out the changes we’re seeing in the way we look for information. From basic search, we now look more and more for meaning and context from human experts. And this is what Scoop.it is curation is all about.

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The Unanticipated Benefits of Content Curation – NTEN:Change's Content Curation Issue

A Great Piece by Beth Kanter on the benefits of Content Curation for NPO’s – but which take-aways apply to many organizations or independent professionals: when tightly-budgeted NPO’s embrace a practice as a group, you can bet they’re not wasting their scarce resources and are looking at efficient, human and smart ways to promote their causes.

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Curation and the Questions No One Is Asking

Yes, curation wouldn’t exist without creation, admits Mark Armstrong, the founder of Longreads and also a team member of Pocket. But, he goes on, there are interesting questions – and perhaps more even more interesting answers – that highlights the value of Curation.

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